˹AS˼ 3,610 Posted August 9, 2014 Share Posted August 9, 2014 it takes so long for a single to chart? For example, Rita Ora is seeing a lot of success with her single "I Will Never Let You Down" but it debuted at #99 in the US Billboard Hot 100 this week.....even though the single was released in the US almost 4 months ago. Link to comment Share on other sites More sharing options...
SlayingSeohyun 6,688 Posted August 9, 2014 Share Posted August 9, 2014 Maybe that's just a recent charting though.. I love Rita though. Link to comment Share on other sites More sharing options...
dishdash 1,556 Posted August 9, 2014 Share Posted August 9, 2014 ehhh tbh idk but its always been like this with popular songs. Fancy was released a couple months before it got really popular... same thing with Nicki Minaj and Super Bass... Link to comment Share on other sites More sharing options...
Athena 21,718 Posted August 9, 2014 Share Posted August 9, 2014 Maybe it's not doing well enough to chart yet. I only heard of the song like last month tbh. Link to comment Share on other sites More sharing options...
˹AS˼ 3,610 Posted August 9, 2014 Author Share Posted August 9, 2014 It's just weird to me. This country gets songs released earlier then some other countries, but the delay for those singles to actually be recognized and start charting is from a couple of weeks to a few months. It surprised me. Link to comment Share on other sites More sharing options...
fufu 580 Posted August 9, 2014 Share Posted August 9, 2014 There is more music in those charts than in any other country, so it's probably just harder to recognise it until some of the older stuff clears from the chart, especially if it's not a title track or the main single of an album or whatever. Link to comment Share on other sites More sharing options...
masketta 2,783 Posted August 9, 2014 Share Posted August 9, 2014 because who the fuck is Rita Ora there's many other more relevant artists to chart Link to comment Share on other sites More sharing options...
Reqwar 616 Posted August 9, 2014 Share Posted August 9, 2014 It's because popular songs get more airplay than new releases. If the new song is good/popular it will find a way to weasel itself to the top, over time. Then the new song will have lots of airplay, will blow-up, and over shadow the new releases until the process is repeated.Hence why it takes so long for newer songs to chart. Anyway, it's been like this for a while. Link to comment Share on other sites More sharing options...
thot 1,829 Posted August 9, 2014 Share Posted August 9, 2014 It's just weird to me. This country gets songs released earlier then some other countries, but the delay for those singles to actually be recognized and start charting is from a couple of weeks to a few months. It surprised me. Umm not sure what you're talking about. There are artists like Rihanna, Katy, Adele, etc who release things in America and the songs immediately chart in the Top 10 or even become #1 the first week of release. It's the same with big artists in Kpop. The problem with Rita Ora is no one cares for her that's why it takes a long time for the general public to catch on to her songs. Also she doesn't really do any major promo. Also at times television shows randomly choose a song to be part of their soundtrack in an episode and that increases the exposure of the song, people then buy it off itunes or whatever, and then it charts. But after that those songs tend to lose momentum after a week. Link to comment Share on other sites More sharing options...
sparkilene 5,738 Posted August 9, 2014 Share Posted August 9, 2014 Most radio stations won't jump onto new singles immediately, but there are a few radio stations that do try out new songs early. Those are the ones that get watched by the other radio stations. If the song performs well then they add the song to their playlist and it creates a snowball effect. Radio stations add new songs once a week (if they add any, they don't have to). Also when a song is added to a radio station's playlist it usually starts off in a light rotation that increases if the response is good. That is usually a weekly decision too because they take into account things like demographic surveys and sales. The exception is if you are a big star in the format like Rihanna or Katy Perry. Radio stations don't wait with singles from them; they'll add their songs pretty quickly. I think the American format is far more friendly to unknown artist than Korea. I could be wrong, but I'm getting the sense that radio in Korea not nearly as influential to breaking new artists and songs. Link to comment Share on other sites More sharing options...
thot 1,829 Posted August 9, 2014 Share Posted August 9, 2014 Most radio stations won't jump onto new singles immediately, but there are a few radio stations that do try out new songs early. Those are the ones that get watched by the other radio stations. If the song performs well then they add the song to their playlist and it creates a snowball effect. Radio stations add new songs once a week (if they add any, they don't have to). Also when a song is added to a radio station's playlist it usually starts off in a light rotation that increases if the response is good. That is usually a weekly decision too because they take into account things like demographic surveys and sales. The exception is if you are a big star in the format like Rihanna or Katy Perry. Radio stations don't wait with singles from them; they'll add their songs pretty quickly. Also adding to that, labels will pay radio stations to play the singles of big artists like Katy and Rihanna every hour for a few days so people get exposed to it. Labels are willing to do this "payola" because they know it'll pay off in the long run. Because of this "payola" it's almost guaranteed the single will chart immediately. Link to comment Share on other sites More sharing options...
sparkilene 5,738 Posted August 9, 2014 Share Posted August 9, 2014 Also adding to that, labels will pay radio stations to play the singles of big artists like Katy and Rihanna every hour for a few days so people get exposed to it. Labels are willing to do this "payola" because they know it'll pay off in the long run. Because of this "payola" it's almost guaranteed the single will chart immediately. Yeah but it's not exactly labels handing out cash for radio play because that's illegal. But yeah, definitely there's payola in the form of free CD and merchandise giveaways, sponsorships, and promises of interviews and performances that will give incentive for radio stations to play certain songs more. And honestly I don't think Rihanna and Katy Perry's folks need to do all that much to get spins. I think they're at a level where radio stations don't need all that much incentive to add them. Payola makes more since for newbies and middling artists. Still with all of that, I still believe that America is more open to new acts and indie acts than Korea. Link to comment Share on other sites More sharing options...
thot 1,829 Posted August 9, 2014 Share Posted August 9, 2014 Yeah but it's not exactly labels handing out cash for radio play because that's illegal. But yeah, definitely there's payola in the form of free CD and merchandise giveaways, sponsorships, and promises of interviews and performances that will give incentive for radio stations to play certain songs more. And honestly I don't think Rihanna and Katy Perry's folks need to do all that much to get spins. I think they're at a level where radio stations don't need all that much incentive to add them. Payola makes more since for newbies and middling artists. Still with all of that, I still believe that America is more open to new acts and indie acts than Korea. It's not illegal as long as the radio discloses that the song being played is part of a sponsorship. Also, even if it's illegal it doesn't mean it doesn't happen. Also yup, artists like Rihanna and Katy don't really need to payola since the general public is obsessed with them anyways. Also, I agree with the US being more open to new artists. It also helps that the industry is massive so every type of genre has their own niche audience. I think even the indie audience is much more profitable in the US than Pop music in Korea. The Korean music industry is just too small to fit many artists in the top pedestal, that's why there's such a big gap between successful artists and well.... "flop" artists. The Korean pop audience gets fixated with a handful of artists and don't give anyone else a chance. I mean you can see that every day here in OH with the constant mention of the "Big 3" agencies. There's no such thing in America. Link to comment Share on other sites More sharing options...
˹AS˼ 3,610 Posted August 9, 2014 Author Share Posted August 9, 2014 Thanks for the informative answers. I never thought about any of those elements. Link to comment Share on other sites More sharing options...
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