Ghibli's Hayao Miyazaki Final Film "How Do You Live?" Is Not Going To Get Trailers or Ads Before It's Release, Plot to be Keep "Secret" Until Premiere

[stan BISH]

https://www.animenewsnetwork.com/interest/2023-06-05/hayao-miyazaki-how-do-you-live-film-will-get-no-trailers-before-release/.198847

If you've been wondering why you've heard hardly anything about Hayao Miyazaki's latest feature film, How Do You Live?, despite the fact that it is opening in Japan next month, Studio Ghibli producer Toshio Suzuki revealed the answer in a video interview with Bungeishunjū magazine last Friday. Suzuki remarked that he was "done" with the full-blown marketing cycle, implying that neither he nor Hayao Miyazaki have the energy for it anymore.

Suzuki also cited other reasons for foregoing the marketing. He remarked that if audiences are interested in watching something, they won't need to see trailers to be convinced. He mentioned that some films spoil their stories through their trailers, pointing fingers at a certain Hollywood film that will open in Japan around the same time as How Do You Live?

So far, the studio has not revealed a plot summary or even the voice cast. It only unveiled one poster for How Do You Live?, embedded below. Suzuki commented that, throughout his entire career working on Ghibli posters and marketing, this was his first poster that Miyazaki went out of his way to praise. This also influenced him to choose a minimalistic approach with the film: no TV spots, no newspaper ads, nothing. Just this visual will do.

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reminder that the movie premieres next month! crazy move specially in this era where studios spend as much in publicity as they do making the movie

that said is Miyazaki's final film so i don't think you need to say anything else to make want people want to watch it

so far the only clue about the movie is this poster from last year

according to Toshio Suzuki, Miyazaki says the movie is a present for his grandson since he wanted to left a gift for him that he can enjoy after he is gone

“Miyazaki is making the new film for his grandson. It’s his way of saying ‘Grandpa is moving on to the next world, but he’s leaving behind this film.'”

Edited June 14 by stan BISH

[stan BISH]

21 hours ago, pace said:

I wonder what Hollywood film he was talking about 

yeah good question "How Do You Live?" debuts on July 14, the only major Hollywood movies that are going to premiere around that same time in Japan are

Indiana Jones and the Dial of Destiny (2023) - June 30

Mission: Impossible - Dead Reckoning Part One - July 21

Transformers: Rise of the Beasts - August 4

Elemental - August 4

Barbie - August 11

but from those i feel that only Pixar's Elemental is a direct rival to Ghibli

5 hours ago, nana_moon said:

i'll believe this is his last film when i see it tbh, he strikes me as someone who isn't ready to let go

very eager to watch this

in all fairness Miyazaki's output has massively decreased, he says that currently he is only able to produce 1 minute of animation per month and he is 82 years old...

although i also can't imagine he would just retire

Edited June 15 by stan BISH