Jimin and Suga become global ambassadors of Dior and Valentino

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Dior has signed South Korean singer, dancer and songwriter Jimin, a member of boy band BTS, as a global ambassador.

 

 

The band’s relationship with the French luxury house dates back to 2019, when Dior menswear designer Kim Jones designed stage outfits for their “Love Yourself: Speak Yourself” world tour. BTS has worked with brands including McDonald’s, Coca-Cola, Samsung and Louis Vuitton, which named them as brand ambassadors in April 2021, a partnership that has now ended.

 

Both Vuitton and Dior belong to French luxury conglomerate LVMH Moët Hennessy Louis Vuitton.

 

 

 

Dior’s signing of Jimin indicates that each band member can individually flex their branding might. “The South Korean artist now embodies the spirit and singularity of Dior style, modernity with a timeless signature,” Dior said in a brief statement.

 

The house is no stranger to the power of K-pop stars. Jisoo, a member of Blackpink, has driven crowds wild since signing on with Dior as a global ambassador for fashion and beauty in March 2021. Dior and Jisoo have several times scored the social media post with the highest value during Paris Fashion Week, according to data and insights firm Launchmetrics. 

 

 

On the men’s side, Jimin joins a group of brand ambassadors that includes Sehun, a member of Exo, and Astro’s Cha Eunwoo. Both attended the brand’s pre-fall show held in front of the pyramids of Giza in Egypt.

 

 

Jimin posted on Instagram thanking Dior for choosing him: "So thrilled to start a journey with Dior. Honoured to be a diors global ambassador. Stay Tuned for alot of things to come!"

 

Today, Jimin has been confirmed to attend Paris Fashion Week as the brand's ambassador.

 

 

 

Valentino Names BTS Member Suga as Global Ambassador
 

Suga officially joins Valetino‘s group of ambassadors, called Di.VAs, an acronym which stands for Different Values. The appointment comes after the group signed a now-ended ambassadorship with Louis Vuitton in 2021.

 

Pierpaolo Piccioli, creative director of Valentino, described Suga to WWD, calling him a “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity and passion.”

 

Suga gives a statement regarding his new ambassadorship with Valentino and his growing relationship with the designer, saying that both ”have been supportive of diversity which is something that I also believe in.” Suga is slated to front the upcoming Maison Valentino Essentials campaign, slated for the brand’s menswear staples. When Pierpaolo started Valentino’s menswear DI.VA’s group in 2022, they named Sir Lewis Hamilton as the first ambassador. He was later featured in the Valentino Pink PP advertising campaign.

 

 

 

In May 2022, Valentino took its collaboration with Sir Lewis Hamilton a step further. The seven-time Formula 1 World Champion was appointed the first Valentino menswear DI.VAs for the Valentino Pink PP advertising campaign. Suga is their second ambassador. 


Valentino shared one more photo and two videos on Twitter, teasing for the upcoming release of GQ Magazine:

 

 

 

 

It is unknown whether the mysterious photos Suga has been sharing on Instagram during last few months were a part of Valentino's campaign as he wore the brand few times:

 

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