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Why RTK and Kingdom groups don't get as much success as Oh My Girl?


himi

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Queendom Season 2 is confirmed and I saw these tweets that made me ponder a bit

 

 

Why is it that the groups that joined RTK and Kingdom "failed" to get as much attention and success as how Oh My Girl did when they joined Queendom. They went from being a B tier group at most to being digimons, topping charts ever since and getting viral hits.

 

It's weird how they're the only ones thriving at the moment even among other Queendom groups. Mamamoo had a great success after Queendom with HIP but it didn't last long unfortunately. Their other songs didn't get as much hype. (G)I-DLE was on a rise but got dragged down by Soojin's scandal. Lovelyz disbanded. AOA didn't get much hype either on their comeback and then we know what happened afterwards

 

Among Kingdom I would say Stray Kids are doing fine with their album sales (which they always had before this) but then their charting power is still very lacking. And the show didn't have any viral performances. Unlike Queendom where we had AOA Egotistic, Oh My Girl Destiny, (G)I-DLE La Ta Ta remix performances

Edited by G-me
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  • himi changed the title to Why RTK and Kingdom groups don't get as much success as Oh My Girl?

LMAO @ those self-aggrandising tweets. The reason why the other GGs didn't succeed was because of the external issues you mentioned. Mamamoo's comebacks didn't hit big after Hip because they took a year to release group stuff and wasted most of the hype on solos. Hwasa also basically monopolised all of their popularity with her solo stuff. Gidle hasn't even had a comeback yet after HWAA (which was a hit) so we don't know where they're at in terms of popularity. WM and OMG were the only ones to play their cards right and got lucky that IU posted about Dolphin.

The answer's pretty simple as to why RTK and Kingdom aren't doing as well: girl groups are more popular and have always been. They can attract both fanboys and girls whereas BGs generally only bring in the fangirls.

 

 

Edited by Iljin Oppa
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There was already a bit of buzz surrounding Oh My Girl and that helped tbh, they weren't a flop group. It's also luck and the other groups suffered from external issues (bullying scandals etc). Girl groups also just do better than boy groups in general in SK. It's always been like this. Only a small handful of non-BTS boy groups chart, but quite a lot of girl groups are able to chart because they have more widespread appeal. 

That being said, I wouldn't say that RTK/Kingdom was totally useless for all the groups involved. I'd say ONF and Pentagon both got a popularity boost from RTK (Pentagon finally got their first win after RTK), and The Boyz, Ateez, and Stray Kids all saw fandom growth from Kingdom. But, crucially these groups already had some public recognition however tiny and they ranked in the top 3 on the shows. The groups that didn't benefit were the ones who ranked in the bottom half, especially those that were pretty unknown before RTK.

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14 minutes ago, Iljin Oppa said:

LMAO @ those self-aggrandising tweets. The reason why the other GGs didn't succeed was because of the external issues you mentioned. Mamamoo's comebacks didn't hit big after Hip because they took a year to release group stuff and wasted most of the hype on solos. Hwasa also basically monopolised all of their popularity with her solo stuff. Gidle hasn't even had a comeback yet after HWAA (which was a hit) so we don't know where they're at in terms of popularity. WM and OMG were the only ones to play their cards right and got lucky that IU posted about Dolphin.

The answer's pretty simple as to why RTK and Kingdom aren't doing as well: girl groups are more popular and have always been. They can attract both fanboys and girls whereas BGs generally only bring in the girl groups.

 

 

 

Oh My Girl also took a year break after Nonstop and Dolphin before coming back with Dun Dun Dance and they still managed to hit it big. I wonder why Mamamoo had a drastic drop of public support after HIP. I guess people are really focused on Hwasa?

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9 minutes ago, G-me said:

 

Oh My Girl also took a year break after Nonstop and Dolphin before coming back with Dun Dun Dance and they still managed to hit it big. I wonder why Mamamoo had a drastic drop of public support after HIP. I guess people are really focused on Hwasa?

Nonstop was a way bigger hit than Hip and then they had a second wave of momentum with Dolphin so they could afford a hiatus.


Plus OMG image is more palatable and public friendly than MMoo’s. Korea loves their pretty and delicate GGs which MMoo definitely isn’t.

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OMG is a totally different scenario from any other GG or BG that have participated in the show.

There is no doubt that they had a popularity boost from queendom, but it is not entirely why they blew up.

OMG have had a drastic change in their sound and concept post queendom with Non-stop and the b-side of the centaury, Dolphin.. 

And then kept on evolving, fans and other people were expecting a similar sound as Non-stop but nope, we got Dun Dun Dance which was unexpectedly a different sound in a very good way..it was another glorious bop..they have earned gp's support and love, if you have that, you will go places which is what happened..

They are not the idols of the idols for nothing...gorgeous talented queens of fresh bops always serving us a masterpiece after a masterpiece...cannot wait for another glorious comeback ❤️  

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Cause

1. Road to Kingdom and Kingdom didn't do well as a show in ratings compared to Queendom

2. And the reason is because boy groups aren't as public friendly.  Literally the only people who watched Kingdom and RTK were the fandoms of those boy groups.

And the only reason OMG were successful compared to the other contestants is:

Mamamoo actually had a super strong comeback after Queendom, but then they waited to long to comeback as a group after Hip. They took the time to release solos which wasn't a good idea in my opinion.  Also Aya was like, bad lol.  Their pre-release was much better what were they thinking?

(G)i-dle were already really popular and they had Soojin's scandal that put them on hiatus

AOA had the bullying scandal right when they could have blown up among the GP

Lovelyz didn't really do well on the show, and stupid Woolim put them on hiatus after Obliviate, their best selling comeback, and then they disbanded

Park Bom is just not releasing anything and I think people got frustrated that she couldn't do things the other groups could do.  It was not a very good idea for her to compete on this type of show.  

OMG were lucky because they released a song perfect for the general public at the right time over the summer.  And it did help that Oh My Girl probably had the most consistent best performances on the show.  Then they were lucky Dolphin blew up the way it did.  They were the only ones to capitalize off their popularity correctly 

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The shows were aimed at different demographics I feel.

The boygroups were never public friendly save for Btob, literally no one be knowing the boyz stray kids ateez sf9 or the road to kingdom groups (maybe pentagon but only because of SHINE).

Also, most of them don't release songs for the public lol lbr, aint no way any of the songs past Kingdom were gonna do well

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Most boygroups don't really appeal to the gp and never attracted that attention unlike girlgroups who are much more appealing to both genders as well as wider demographic and age range. It's especially tough for 4th gen to appeal to the gp let alone 4th gen bgs who have always struggle to chart as the gp have lack interest in them. So asking why no one in RTK and Kingdom became as successful as OMG is like asking what is 1+1, the answer is obvious and everybody knows. The only ones in the Kingdom who were able to chart and had public recognition were BTOB and iKON(back during their earlier days and then Love Scenario that became a viral hit) but that was years ago prior to the show. We know what happened to iKON(various scandals and controversies) and BTOB(Ilhoon's marijuana controversy). Plus, they were popular and peaked many years back , so it's simply a matter of that they passed their peak imo. Plus added with 4th gen bgs' big fandoms (SKz, Ateez, TBz fandoms) who mass voted for their faves, hence giving no chance to BTOB and iKON to get their spotlight and win. It didn't help that unfortunately the show didn't manage to attract the gp (the unbiased audience who'd also root and support the dark horse) to watch in the first place. I think the reason they joined the show in the first place was to try to appeal and win over the gp again but obviously that didn't work out.

One of the key reasons behind OMG's rise to success that I noticed is they have that refreshing, colorful, cute, girly, and youthful appeal unlike most ggs these days that go for dark mature strong girl crush concept. I mean think about it, they're like the only 3rd gen gg that has never really ventured into that mature dark girl crush territory. It also helps that they all look young even until now.

I mean look at this, their releases since debut were refreshing, cute, girly, feminine, whimsical, fairy-like, youthful, etc. And all the members fit these concepts well.

Thus, in a way OMG are able to stand out and on top of the fact their company is able to think outside the box for their music releases and concepts. I've always felt this way about WM's creative and artistic direction for their groups ever since the days of B1A4. They're the only ones that didn't go for whatever everyone else were going for and they just do their own thing. OMG also kinda remind me of Apink who during their peak were doing cute and girly concepts while most other ggs were jumping on the sexy bandwagon.

(For awhile we saw all these ggs doing girl crush concepts except OMG and it wasn't until like 2020-2021 when rookie ggs like StayC and Weeekly debuted and didn't attempt the girl crush route)

Everyone have given the reasons about the why the other ggs from Queendom didn't become popular like OMG and I agree wholeheartedly with what's been said especially the reasons stated by @Hopkinz

11 hours ago, G-me said:

 

Oh My Girl also took a year break after Nonstop and Dolphin before coming back with Dun Dun Dance and they still managed to hit it big. I wonder why Mamamoo had a drastic drop of public support after HIP. I guess people are really focused on Hwasa?

I always felt and believed Mamamoo have always been more well-known and relevant with than OMG pre-Queendom. They're known for and respected for their vocals. They've charted pretty well even before the show. Ofc the show gave them a boost but they took quite a long hiatus before making a cb, so they didn't quite manage to have success like OMG post-Queendom. And also I just think that just like any group, their popularity and hype didn't last and they became stagnant. It just happen that their popularity dropped, ran its course and didn't garner interest anymore. Plus RBW kinda sucks at managing them lately hence not surprised we hear news of Wheein not  renewing with them. They're focusing on pushing their juniors Purple Kiss and especially Oneus with all those extreme amount of fansigns just to boost the sales.

Also Mamamoo always have that mature and strong girl image which don't really appeal to the gp/Korean men anymore since the rise of incels and anti-fem movement. They feel insecure and threatened looking at strong talented girls and can't stand any sight that empowers women. Also if you compare OMG vs Mamamoo's image and visuals, of course OMG >>>>> because they fit the typical ideal Korean beauty standard more. With that said, I would like to see OMG try doing dark strong mature girl crush concept and see how they'll fare. That would be amazing if they do well but I wouldn't be surprised if they don't do well for the reasons I've mentioned. Plus, I think some members wouldn't be able to pull off the dark girl crush concept well especially Hyojung if she can't stop grinning. So, I doubt WM would be dumb enough to take that chance because OMG are doing so well now without concept change. Don't fix if it's not broken.

As for Hwasa (since you assumed people only focused on her in Mamamoo), I would probably agree to to an extent if this topic were brought up in 2020 as it seemed that way back then. But that theory and discourse are proven wrong in 2021, as she flopped in her last cb. I don't think people care that much about Hwasa these days. She's no longer at her peak popularity unlike how it used to be in 2018-2020 since she blew up on I Live Alone. While Maria was a hit, her last cb 3 months ago flopped. Maria didn't actually chart that amazingly at first but as she appeared on I Live Alone, her song started to rise and blew up. It's a well-known info that she was the darling of I Live Alone. 2020 was basically her year with Maria, Refund Sisters, etc. but suddenly the following year (2021), she couldn't maintain the popularity and momentum she had. So she's not exactly like the Suzy of Miss A in that regard either. If I could compare, Hwasa's popularity reminds me of Hyolyn/CL's popularity (plus the unconventional beauty thing) back in the day except that Mamamoo despite being well-known and relevant, was never as huge as Sistar/2NE1. Hyolyn/CL were the main driving force behind their groups and they were most popular members. But again another similarity, Hwasa's popularity, just like Hyolyn/CL's solo popularity, ran its course. Just watch in the future around 5+ years, Korea will probably have their next Hwasa/CL/Hyolyn (the token unconventional beauty) that the gp will like. 

Edited by schue
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