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China orders gaming giants to cut ‘effeminate’ gender imagery


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Full Article:  https://hongkongfp.com/2021/09/09/china-orders-gaming-giants-to-cut-effeminate-gender-imagery/

 

Quote

Among the new targets are media representations of men, which experts say are a cause for anxiety among the conservative, older generation of Communist Party leaders.
 

In recent days, regulators have ordered broadcasters to resist “abnormal aesthetics” such as “sissy” men, calling for more masculine representations in programming.

 

“Obscene and violent content and those breeding unhealthy tendencies, such as money-worship and effeminacy, should be removed,” it said.

The target is driven by a perception among sections of society that “effeminate men are physically weak and emotionally fragile,” University of Hong Kong associate professor Geng Song said, with the inference that ‘feminine’ men cannot defend the nation.

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