Why do people say JYP treats his girl groups better when he doesn't even let them produce their title tracks?

[hynapia]

I guess it depends on the gg too, because I don't remember Miss A being promoted that well, and ITZY's promotions are kinda underwhelming compared to Twice's promotions in their first 2-3 years.

But it's still better than how they promoted GOT7 in the last few years and how they give SKZ "complete creative freedom" because they can't be bothered lmao.

[hynapia]

5 hours ago, marin karin said:

Sometimes we forget that treatment of them as humans is not the same as promotion of them as a product. 
 

I think it is clear there is a bigger effort to push Twice than pushing their other groups. And that’s fine because girl groups need more help than boy groups. They need constant care when it comes to their branding and promotion. And I think this is part of the reason they have less musical freedom, JYP feels that he knows how to make a hit (and he has the resume to back it up) so it’s less risky than letting the members come up with something.
 

Also, (and this is just my wacko cynical suspicion) I feel like he knows girl groups are more popular with the GP, so he wants those hit songs attached to his name, because it adds to his overall legacy. I feel like this because JYP still likes being a celebrity. He is one of the few (maybe only?) big company owners who still has a musical career.

It's not the opposite tho? GGs (especially from big companies) can easily chart well and have a hit even with little promotion because the GP checks them out while it can take years for BGs even from big companies to have a breakout song or gain a decent fandom (see: NCT, SKZ, etc)

[hynapia]

2 hours ago, loveablejoy said:

Itzy & TWICE are basically getting the same promotion. They only difference is TWICE had more comeback & CFs

But more comebacks counts as more promotions. ITZY literally have comebacks every 7-8 months despite being still rookies while Twice was having 3-4 comebacks per year until 2019. They felt much more "present" than ITZY in general.