Why do people say JYP treats his girl groups better when he doesn't even let them produce their title tracks?

[deliriousness]

Sometimes we forget that treatment of them as humans is not the same as promotion of them as a product. 
 

I think it is clear there is a bigger effort to push Twice than pushing their other groups. And that’s fine because girl groups need more help than boy groups. They need constant care when it comes to their branding and promotion. And I think this is part of the reason they have less musical freedom, JYP feels that he knows how to make a hit (and he has the resume to back it up) so it’s less risky than letting the members come up with something.
 

Also, (and this is just my wacko cynical suspicion) I feel like he knows girl groups are more popular with the GP, so he wants those hit songs attached to his name, because it adds to his overall legacy. I feel like this because JYP still likes being a celebrity. He is one of the few (maybe only?) big company owners who still has a musical career.

Edited June 3, 2021 by marin karin