Executive VP at Columbia Records confirms that high level conversations are being held with streaming companies about 'filtering' BTS streaming numbers

[My Everything]

The Executive VP of Columbia Records has responded to ARMYs voices regarding the recent issue of BTS streaming numbers not being reflected accurately.

 

As reported, ARMYs have recently trended "#InvestigateSpotify' after discovering that a large portion of their streams of BTS's songs have been filtered and not counted on Spotify. According to the data found in BHF Data Analytics, 47% of the streams were not counted for "Butter" while 38% were not counted for "Dynamite."

 

With increasing demands for transparency, fans have contacted various authorities in the music industry, including Peter Gray, the Executive Vice President of Columbia Records. In a post shared by '@chartbangtan', Gray responded via Direct Messages on Instagram that the company is having "high level conversations" with all streaming platforms about the issue. 

 

Read the full screenshot below:

Source

[lighterxx]

I feel like such move can make billboard to reconsider physicals then, because i saw ALOT of complaints from locals. But i am not familiar with Western industry... 

[Guest]

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Edited May 23 by mayu.

[chamber]

Maybe the style of Kpop fan streaming just doesn't fit the western model. 

[deobizone]

Actually just listen to the music instead of having spotify running 24/7 and it wont be filtered, or will be like other artists w/ 5%ish instead if 50. It is literally that simple. 

I don't get it really cuz bts fan do all these like extra things to boost bts when they're already popular, they don't gain anythinv/much by army buying their way to hot 100 when it goes over gp heads. It's so focus on records instead of the actual content. Like they don't free fall on charts but will drop after breaking chosen record. Like even if dynamite break gangnam style hot 100 record ppl rmr gangnam style more bcit was iconic. Impact wise it won't when it's just built on 8 remixes and buying digital over and over. It's Fandom thing in general, but particularly kpop fandoms not just bts. But I can't make sense of it. Fans can't buy relevance, can only hope it connects to the crowd. But when it doesn't and their stream get filtered or someone out streams them it's the world is against them... No its just having a bias view

Edited May 31, 2021 by deobizone

[seokii]

I just think something is funny about the way he said "see army, they are having HIGH LEVEL discussions about the filtering"

The message does indeed say "high level discussions", but the fact that he restated it in caps feels passive aggressive or something lol

I have no stake in this but I'm humored by US company execs interacting with kpop fandoms lol

[munyuna]

It's obvious they mass stream and try to cheat the platform to not get caught. every artist has their streams filtered and even sales filtered (Dua Lipa's Levitating missing #1 after filtered sales recently). it's not getting them any more public recognition because you cant buy the GP like that, and what bothers me the most is that it feels like every fandom, much smaller than ARMY, are getting the streaming disease from them and trying to bring it to other groups who cant even dream to achieve such results and only taints the experience for the rest of the fans

[satoori]

1 hour ago, seokii said:

I'm humored by US company execs interacting with kpop fandoms lol

 

[WhateverBitch]

5 hours ago, deobizone said:

Actually just listen to the music instead of having spotify running 24/7 and it wont be filtered, or will be like other artists w/ 5%ish instead if 50. It is literally that simple. 

I don't get it really cuz bts fan do all these like extra things to boost bts when they're already popular, they don't gain anythinv/much by army buying their way to hot 100 when it goes over gp heads. It's so focus on records instead of the actual content. Like they don't free fall on charts but will drop after breaking chosen record. Like even if dynamite break gangnam style hot 100 record ppl rmr gangnam style more bcit was iconic. Impact wise it won't when it's just built on 8 remixes and buying digital over and over. It's Fandom thing in general, but particularly kpop fandoms not just bts. But I can't make sense of it. Fans can't buy relevance, can only hope it connects to the crowd. But when it doesn't and their stream get filtered or someone out streams them it's the world is against them... No its just having a bias view

This! It was bound to happen honestly, the music industry in the west is different from the east, you can't keep on getting away with "manufactured" (as in not trendy, but just sustained by a huge fandom) success. It might not be now (I do think BTS will still debut 1 on billboard) but in the near future they're going to find a way to not allow people to buy the number 1 spot.

Charts should reflect trends and what the public actually likes, not the whim of a group of selected people. 

[Dont mind me]

Why do they keep doing these type of nonsense? Seriously if I had a company who owned a streaming site, why would anyone count a loop when they only pay for it once. Hardcore army's are embrasssing themselves. Let this grow naturally and have faith in your favourites.

 

Edit (And by non loops I mean not counting repeat buys from different accounts)

Edited May 31, 2021 by Dont mind me

[chamber]

I think it also could be a problem for Streaming services like Spotify that have a  have monthly subscription fee system. Yes streaming royalties shares from spotify is already low but imagine if fanbase mass streaming becomes the norm in the west. They would either have to lower the royalty fees to artists since payouts to certain artist are inflated and high. This is becuase spotify's main income is their monthly subscription system so there is a finite amount money depending on the subscription base. That would mean it would affect the earnings of all the artists that don't have a huge fanbase that streams

Its not the same as mass streaming in youtube, the more views youtube gets the more they sell since they can run multiple Ads. 

Edited May 31, 2021 by chamber

[Ludo]

When the first records were broken by army/bts i was like wow that so nice !

But when you see ten records broken per days it just feel uterly meaningless. Hell even before dynamite sucess i was all "oh we don't give a fuck about what the gp think about them or if they are popular with them, they are already big"

Streaming parties are most likely fun but i don't participate, setting objectives is nice, getting obsessed by them isn't.

I HATE how bigs account encourage mass streaming or buying severals copies of the same single for several days.

I'm actually glad that spotify is doing what it's doing right now, they are in they right not to allow that kind of bullshit.

Army should stop constantly playing the victims cards when when we are also acting like bullies.

So here is my reaction to the whole thing :

(Sorry that was not really coherent and i have so many more thing to say but here a little rant, i'm sleepy, hungry and lil bit sick AND maybe reading to throw a fit at anything lol)

[SLY]

Spoiler

Anyways stream this VIXX song

 

 

[RIPHaldir]

Kpop fans talking about streaming as if radio isnt all payola will never fail to make me laugh

[blank_stare]

Streaming with multi accs and encouraging ppl to stream it everyday/hour is like Bulk Buying Physical CDs. 

[blank_stare]

Streaming with multi accs and encouraging ppl to stream it everyday/hour is like Bulk Buying Physical CDs. 

[deobizone]

4 hours ago, RIPHaldir said:

Kpop fans talking about streaming as if radio isnt all payola will never fail to make me laugh

What's the point here? Also find it interesting Army have such big mouths about payola and what not when who their mad about/the rival, olivia, had debuted 2 songs #1 before they're added to pop radio, whereas butter debuted added on every pop station which never happens even for most mainstream acts. I feel like one army on Twitter just come up with this shit gets 20k likes etc just shittinv on an 18 year old bc they're mad she's successful atm. And then it just becomes the fandom rhetoric. It's pathetic. Just accept it, yall may be able to get them to #1 bc pure sales has more weight than consumption (which she had #1 units) and website sales can't be regulated so it's easy for Fandom to manipulate with duplicate buying. 

If Army weren't endlessly creating 20k etc engagement tweets mad at olivia just for out doing them, I could care less and just move on. She's still breaking records on her own. Army are just being so obtuse and not self aware. Olivia doesn't need to be #1 but know she's smashing. Not many ppl atm could debut their whole album top 30 on hot 100 nonetheless 5 months into their career.. . I'm not even bitter at bts success I'm over army shitting on someone I'm a fan of & making stuff up and the whole massive Fandom going along with it. They claim she's cheating instead of realizing she just successful. So what's stopping others from pointing out the holes in bts charting when army have loudest mouth about others. Another example I'll give, besides payola, army claim Playlisting when I looked on random spotify Playlist, enough for you, one of the side tracks is on  lot of play lists, that's only Playlisting argument I see. But her most popular songs are the singles, brutal and traitor, those are not "playlisted". 

/Rant. Sorry

Talk that kpop fans dunno what these things are, neither do army that decide that bts 'rival'  are cheating based on nothing when there's probability bts company doing payola, etc. So army dunno these things either so don't act different. 

Edited June 1, 2021 by deobizone

[Usagi.]

21 hours ago, deobizone said:

What's the point here? Also find it interesting Army have such big mouths about payola and what not when who their mad about/the rival, olivia, had debuted 2 songs #1 before they're added to pop radio, whereas butter debuted added on every pop station which never happens even for most mainstream acts. I feel like one army on Twitter just come up with this shit gets 20k likes etc just shittinv on an 18 year old bc they're mad she's successful atm. And then it just becomes the fandom rhetoric. It's pathetic. Just accept it, yall may be able to get them to #1 bc pure sales has more weight than consumption (which she had #1 units) and website sales can't be regulated so it's easy for Fandom to manipulate with duplicate buying. 

If Army weren't endlessly creating 20k etc engagement tweets mad at olivia just for out doing them, I could care less and just move on. She's still breaking records on her own. Army are just being so obtuse and not self aware. Olivia doesn't need to be #1 but know she's smashing. Not many ppl atm could debut their whole album top 30 on hot 100 nonetheless 5 months into their career.. . I'm not even bitter at bts success I'm over army shitting on someone I'm a fan of & making stuff up and the whole massive Fandom going along with it. They claim she's cheating instead of realizing she just successful. So what's stopping others from pointing out the holes in bts charting when army have loudest mouth about others. Another example I'll give, besides payola, army claim Playlisting when I looked on random spotify Playlist, enough for you, one of the side tracks is on  lot of play lists, that's only Playlisting argument I see. But her most popular songs are the singles, brutal and traitor, those are not "playlisted". 

/Rant. Sorry

Talk that kpop fans dunno what these things are, neither do army that decide that bts 'rival'  are cheating based on nothing when there's probability bts company doing payola, etc. So army dunno these things either so don't act different. 

I think it's pretty simple to say Olivia had some crazy playlisting in areas where BTS is dominating, like sk, in spotify korea she had a higher position than BTS in friday playlists, while BTS was charting higher in local charts, like In melOn.

She indeed had some crazy playlisting and as someone who had been seeing what BTS have been going through in the west, I know It's not easy, and they didn't get radioplay even if they had a lot of demand (which changed with Dynamite cause yes, unlike you believe it was a worldwide hit)), but we suffered a lot with radio because of xenophobia, simple as that.

Idc if you are a Olivia stan or not, idc if you are jealous of BTS sucess or not (as you seem quite focused on the "Im not jealous of BTS" shit), as long as you respect the shit they and their fandom went through in the west, and I'm not patient enough to tell you about it, I you want search or wait for a patient army to tell you, either way, I can tell you that tons of olivia stans who are general pop stans are xenophobic af, say bts eats dogs and shit like that. Is it everyone? No, just like marjority of armys didn't say shit about Olivia. I'm someone who only follows armys and don't have olivia name on my mute, yet I've never seen anyone saying shit about her.

You sound angry af about BTS, anyway, go stream butter, and block the armys you dislike, simple as that, bye

 

Edited June 2, 2021 by Usagi.

[Catallena]

stop seeking western validation. simple.