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Louis Vuitton selects BTS as their new house ambassadors


Lee

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The luxury brand announced the news on April 23, explaining, “Louis Vuitton looks forward to a new journey with BTS, who is recognized worldwide with various Billboard and Guinness World Records.”

Virgil Abloh, artistic director of Louis Vuitton’s menswear collection, commented, “We welcome BTS who has joined Louis Vuitton as ambassadors. We really look forward to collaborating with BTS, starting a new chapter for Louis Vuitton through the fusion of luxury and contemporary culture. We want to reveal our exciting projects as soon as possible.”

BTS added, “Becoming global ambassadors of Louis Vuitton is a meaningful moment for BTS, and we look forward to our projects with Virgil Abloh.”

(Source: Naver; translated by Soompi)

Edited by Lee
Some more context behind selection
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