The director of Avex Entertainment believes that if an artist like BTS was born in Japan, J-POP can conquer overseas markets

[satoori]

The director of Avex Entertainment believes that if an artist like BTS was born in Japan, J-POP can conquer overseas markets

Summary: If an artist like BTS is born in Japan and opens the door to overseas markets, the overseas activities of Japanese artists will also become exciting.

original post: theqoo

1. I think he’s right, but since the Japanese music market is large, Japanese artists are only focusing on the domestic music market

2. Maybeㅋㅋ But BTS is the only one ㅋㅋ

3. Do you think that one day BTS suddenly fell from the sky?

4. No… And there are no singers like BTS from your country

5. That way, if I were born into a wealthy family, I could be rich..

6. He’s right, but right now, there is no singer like BTS in Korea ㅋㅋㅋ There is only one BTS…

7. If you look at BTS, you will know why they are so successful, and how difficult it is to debut a group like BTS again

8. Now, only BTS is popular in the West. K-pop itself is still not as popular in the West. I mean it’s called BTS-pop, not K-pop

9. But in Korea there will be no such group in the next generation after BTS

10. I think it will be very difficult with the Japanese idol system. CR.

[satoori]

This is definitely possible, but not with the outdated styles and sounds many of their Jpop groups have going on. Plus in general, Jpop has their own unique sound too. Which fits the Jpop market and people interested, but don't transfer as easy internationally. Part of Kpop success is it borrow from the West and other [current] popular trends around the world to create a colorful mashup.

[STORM BLOOM]

JPop is already it's own league tho

 

Korea might have BTS but Japan has already this Legend 

 

 

[A Hamster Named Loneliness]

well first they would need to get with the times and actually make their music accessible internationally instead of just domestically. Before 2010 I was able to listen to various Japanese artists on Youtube but then after Japan started tightening restrictions it's gotten inaccessible. A vast majority of the Japanese music industry is still region-locked and you can't view many artists' music videos unless you live in Japan or a country that isn't blocked by Japan's restrictions. There are a lot of artists where you have to know Japanese in order to comb through Japanese music sites to find their music. There are Japanese music lyric sites that don't even allow you to copy the lyrics in order to paste them into Google translate to find out the meaning of the lyrics. Arashi is Johnny's Entertainment's most successful and most popular group and yet they weren't allowed to have social media accounts until sometime last year. 

Edited March 11, 2021 by A Hamster Named Loneliness

[starsocks]

15 minutes ago, A Hamster Named Loneliness said:

well first they would need to get with the times and actually make their music accessible internationally instead of just domestically. Before 2010 I was able to listen to various Japanese artists on Youtube but then after Japan started tightening restrictions it's gotten inaccessible. A vast majority of the Japanese music industry is still region-locked and you can't view many artists' music videos unless you live in Japan or a country that isn't blocked by Japan's restrictions. There are a lot of artists where you have to know Japanese in order to comb through Japanese music sites to find their music. Arashi is Johnny's Entertainment's most successful and most popular group and yet they weren't allowed to have social media accounts until sometime last year. 

this. jpop easily could've been what kpop is today if it had been marketed globally from the start. 

[felidae]

With jpop kind of industry? Yeah......no lol.

And why is people angry with the truth? Even if they have the best version of bts, if they don't change and be more open, nothing would. 

Edited March 10, 2021 by felidae

[Nero_Kpop]

He is wrong what japan needs is not a group but to be more western friendly and have an ecosystem for their idols that doesn't only focus on the local market

[Nero_Kpop]

The artist is already born

[Guest]

Its the same energy as "if i was as smart as Elon Musk, i would be rich too" no way jose. What an innovative idea. 

[rowe]

Eh... that's not it. I believe many jpop artists have had potential to go international and become even bigger. It's just that the Japanese entertainment companies/labels suck at promoting their groups worldwide. Look at Johnny's groups they have massive sales in Japan alone but the company is still outdated in their approach to promote their groups and not to mention the unnecessary copyright rule they made. They need to loosen up and get in with the times. Be more internationally friendly.

If BTS was born in Japan, I doubt they could go and become globally popular like they are now. Bc you know why? Japanese companies will hold back their potential.

[Gerimolda]

And if my grandma had wheels she would be a bicyle. 

[bzz]

Hearing its executive, no wonder Avex has been running downhill.

[sakurahanabira]

10 hours ago, chronomence said:

Eh... that's not it. I believe many jpop artists have had potential to go international and become even bigger. It's just that the Japanese entertainment companies/labels suck at promoting their groups worldwide. Look at Johnny's groups they have massive sales in Japan alone but the company is still outdated in their approach to promote their groups and not to mention the unnecessary copyright rule they made. They need to loosen up and get in with the times. Be more internationally friendly.

If BTS was born in Japan, I doubt they could go and become globally popular like they are now. Bc you know why? Japanese companies will hold back their potential.

I mean, Utada Hikaru had her feet both in the Japanese and American music industries since she's Japanese-American (she released 3 English studio albums), but even she couldn't become big in the US and is only known to anime/video game fans there who know her for her Kingdom Heart OSTs. 

But anyway, you can find some Jpop artists on music apps like Spotify and Apple Music these days, though. For example, I use Spotify and have a couple of Japanese artists on there like Aimer, Hikaru Utada, Kalafina, MACO, Namie Amuro, RADWIMPS, Mika Nakashima, Superfly, FLOWER, and Sakurako Ohara.

Edited March 10, 2021 by melancholic autumn

[abra]

I don't think so tbh. A large part of BTS' success was due to international interest and that would just not be there if they were a Japanese boy group.

[abra]

14 hours ago, A Hamster Named Loneliness said:

well first they would need to get with the times and actually make their music accessible internationally instead of just domestically. Before 2010 I was able to listen to various Japanese artists on Youtube but then after Japan started tightening restrictions it's gotten inaccessible. A vast majority of the Japanese music industry is still region-locked and you can't view many artists' music videos unless you live in Japan or a country that isn't blocked by Japan's restrictions. There are a lot of artists where you have to know Japanese in order to comb through Japanese music sites to find their music. Arashi is Johnny's Entertainment's most successful and most popular group and yet they weren't allowed to have social media accounts until sometime last year. 

It's more accessible these days but there's still a long way to go

[Midnight~Circus]

That director needs a reality check.

BTS would have NEVER reached the heights they have now if they were a Japanese group due to how insular the Japanese market is. The primary goal of Japanese music labels is to maximize domestic visibility and profit but with a declining population these labels will have no choice but to shift gears and look internationally especially after witnessing K-Pop's massive global reach.

There are many music acts in Japan had/have the potential to be international household names if their labels gave them international promotion. Not to mention many Japanese idol groups have been stuck in a rut musically speaking, in my honest opinion, and are behind on music trends and sounds. 

With the huge success of BTS and K-pop as a whole, even J-pop artists have publicly acknowledged this, Japanese labels are more than likely planning to debut or push already establish domestic acts internationally in the very near future. 

[Your Biggest Fan]

Japan is what I'd call a Galapagos situation. Self imposed isolation made their entertainment industry evolve differently from everyone else's and gave them a really specific sort of flavor. If they put in the leg work they could catch up to global trends, but I don't think that's something that those currently in charge want to do at the moment.

Edited March 11, 2021 by Your Biggest Fan

[Youahaen]

To me it seems like this director is blaming the industry for not having great artists like bts when actually that's not true at all, there's actually a lot of talented artists which have potential to be globally known- The actual truth is the problems lies with executives and directors like him, boomers that don't know how to promote and using the old and outdated approach

The audacity for pinpointing flaws of others but not realizing that he and the higher ups like him are the real flaws

[Saijyu]

I remember when I was into J-Rock. So many bands could have made it HUGE internationally. One Ok Rock always comes to mind of "bands that could have made it even bigger if Japan wasn't so region locked" 

[Mami3chan]

On 3/10/2021 at 10:25 AM, satoori said:

This is definitely possible, but not with the outdated styles and sounds many of their Jpop groups have going on. Plus in general, Jpop has their own unique sound too. Which fits the Jpop market and people interested, but don't transfer as easy internationally. Part of Kpop success is it borrow from the West and other [current] popular trends around the world to create a colorful mashup.

that's what I like about jpop the outdated styles and sounds and I wish it's remain that way

[Mami3chan]

On 3/10/2021 at 10:42 AM, A Hamster Named Loneliness said:

well first they would need to get with the times and actually make their music accessible internationally instead of just domestically. Before 2010 I was able to listen to various Japanese artists on Youtube but then after Japan started tightening restrictions it's gotten inaccessible. A vast majority of the Japanese music industry is still region-locked and you can't view many artists' music videos unless you live in Japan or a country that isn't blocked by Japan's restrictions. There are a lot of artists where you have to know Japanese in order to comb through Japanese music sites to find their music. There are Japanese music lyric sites that don't even allow you to copy the lyrics in order to paste them into Google translate to find out the meaning of the lyrics. Arashi is Johnny's Entertainment's most successful and most popular group and yet they weren't allowed to have social media accounts until sometime last year. 

I don't care about competing in International market I like jpop the way it is.

but yeah what I dislike the most about Japanese music and entertainment in general is the unbelievable amount of restrictions they have a lot of stuff is just Japan exclusive like bruh do you not want my money? I mean forget youtube it's so hard to even financially support your Japanese faves 

[Mami3chan]

On 3/11/2021 at 3:18 AM, Midnight~Circus said:

many Japanese idol groups have been stuck in a rut musically speaking, in my honest opinion, and are behind on music trends and sounds. 

that's subjective and trends are just new fast food material, like we have kpop already if jpop copies kpop then there's no need for me to follow jpop anymore, I prefer diversity in the music industry.

jpop shouldn't change its sound just make shit more accessible for International fans.

Edited March 13, 2021 by Mami3chan

[Mami3chan]

On 3/11/2021 at 2:00 PM, Yoorahae1 said:

To me it seems like this director is blaming the industry for not having great artists like bts when actually that's not true at all, there's actually a lot of talented artists which have potential to be globally known- The actual truth is the problems lies with executives and directors like him, boomers that don't know how to promote and using the old and outdated approach

The audacity for pinpointing flaws of others but not realizing that he and the higher ups like him are the real flaws

they are just oblivious to the truth and just so selfish, like you have no idea how much shit requires Japanese phone number like why?? you can barely support Japanese artists you either have to live in Japan to get access to exclusives or be happy with the little stuff you could have access to, sometimes they even reject or ignore subtitles made by International fans..

[satoori]

20 minutes ago, Mami3chan said:

that's what I like about jpop the outdated styles and sounds and I wish it's remain that way

you're definitely not alone.

[A Hamster Named Loneliness]

11 hours ago, Mami3chan said:

I don't care about competing in International market I like jpop the way it is.

but yeah what I dislike the most about Japanese music and entertainment in general is the unbelievable amount of restrictions they have a lot of stuff is just Japan exclusive like bruh do you not want my money? I mean forget youtube it's so hard to even financially support your Japanese faves 

Yeah so I never said anything about Jpop competing in the international market. My entire post was about how the Japanese music industry needs to make their music more accessible to international LISTENERS instead of making international fans have to jump through hoops to access some artists' music. Up until late 2019 FLOWER's music wasn't available on the US Apple Music and even then the discography that's available on Apple Music isn't their entire discography, it's just the songs from after Kyoka and Chiharu left the group. 

Edited March 13, 2021 by A Hamster Named Loneliness