The director of Avex Entertainment believes that if an artist like BTS was born in Japan, J-POP can conquer overseas markets

[rowe]

Eh... that's not it. I believe many jpop artists have had potential to go international and become even bigger. It's just that the Japanese entertainment companies/labels suck at promoting their groups worldwide. Look at Johnny's groups they have massive sales in Japan alone but the company is still outdated in their approach to promote their groups and not to mention the unnecessary copyright rule they made. They need to loosen up and get in with the times. Be more internationally friendly.

If BTS was born in Japan, I doubt they could go and become globally popular like they are now. Bc you know why? Japanese companies will hold back their potential.