BigHit and Universal Music (UMG) are planning to debut a new boy group that will include an audition program planned for 2022 with U.S. media partners

[My Everything]

Big Hit Entertainment and Universal Music Group are joining forces to launch a new global boy group!

On February 18 KST, the two companies made a joint announcement about their strategic partnership, which recently began with their teaming up to make VenewLive (the digital live streaming platform that Big Hit uses for its online concerts) a global platform.

In a video featuring Universal Music Group chairman and CEO Lucian Grainge, Big Hit Entertainment chairman and CEO Bang Si Hyuk, and Big Hit Entertainment global CEO Lenzo Yoon (Yoon Seok Joon), the companies officially announced that they would be kicking off a “global artist debut project” that would involve an audition program.

Lenzo Yoon stated, “Together with Universal Music Group, Big Hit Entertainment will be debuting a new boy group who will be active on the global stage. We will select the members through a global audition, and we are aiming to air this audition program with a U.S. media partner in 2022.”

He went on to specify that Big Hit would be tasked with training the artists, while Universal Music Group would be producing the audition program with American media partners.

“In this project, Big Hit Entertainment will be in charge of discovering and training artists, fan content production, and communication with fans through Weverse,” explained Lenzo Yoon. “Making use of their powerful local network, Universal Music Group will be in charge of music production, global distribution, and producing the audition program with U.S. media partners.”

He later added, “A joint venture headquartered in Los Angeles will serve as the label overseeing this new group. Big Hit will work closely with Universal Music Group through Big Hit America, our U.S. arm.”

“As you well know, Universal Music Group showcases a wide spectrum of music,” said Lenzo Yoon. It has a robust network of the world’s best producers and composers, production capabilities, and marketing expertise. Likewise, Big Hit is the company that can best realize the ‘K-pop style’ that is loved by music fans all over the world. These two companies will maximize our synergy by each focusing on our areas of excellence. Music fans all over the world will be able to experience the birth of an unprecedented group that brings together world-leading capabilities.”

Are you excited for this new boy group and audition program? Share your thoughts with us in the comments, and check out the full announcement in Big Hit Entertainment and Universal Music Group’s new video below!

Source

Edited February 18, 2021 by My Everything

[Drama Drama Drama]

Twt stan wants gg

[satoori]

whaaaaaaaaaaaa...........

[satoori]

JUST IN: Bighit Entertainment is planning to debut a new boy group and air the audition program globally in partnership with Universal Music Group set to air in 2022, according to the two companies' joint media conference. BigHit will be in charge of discovering and training artists, fan content production and communication with fans through WeVerse, while UMG in music production and global distribution utilizing their local network and producing the audition program with US media partners.

Here are the major three partnerships between UMG-BigHitEnt announced by UMG CEO Lucian Grainge:

1. First, the establishment of new joint venture between Geffen Records, one of our flagship labels, and Big Hit Entertainment for the launch of brand new global artist project.
2. Utilizing  Bighit's newly created platforms and technology to enhance our artists' connections with their fans. 
3. Enhanced fan-artist experience. I'm particularly excited about this because the success of our companies have been built on a foundation of shared values.

 

source:

 

[satoori]

hoping this new joint venture will provide global distribution. i want to buy my favs albums/merch at a cheaper price..

Edited February 18, 2021 by satoori
words

[satoori]

 

[satoori]

 

[satoori]

Big Hit And Universal Music Group To Create New Global Boy Group Through U.S. Audition Program

Spoiler

Big Hit Entertainment and Universal Music Group are joining forces to launch a new global boy group!

On February 18 KST, the two companies made a joint announcement about their strategic partnership, which recently began with their teaming up to make VenewLive (the digital live streaming platform that Big Hit uses for its online concerts) a global platform.

In a video featuring Universal Music Group chairman and CEO Lucian Grainge, Big Hit Entertainment chairman and CEO Bang Si Hyuk, and Big Hit Entertainment global CEO Lenzo Yoon (Yoon Seok Joon), the companies officially announced that they would be kicking off a “global artist debut project” that would involve an audition program.

Lenzo Yoon stated, “Together with Universal Music Group, Big Hit Entertainment will be debuting a new boy group who will be active on the global stage. We will select the members through a global audition, and we are aiming to air this audition program with a U.S. media partner in 2022.”

He went on to specify that Big Hit would be tasked with training the artists, while Universal Music Group would be producing the audition program with American media partners.

“In this project, Big Hit Entertainment will be in charge of discovering and training artists, fan content production, and communication with fans through Weverse,” explained Lenzo Yoon. “Making use of their powerful local network, Universal Music Group will be in charge of music production, global distribution, and producing the audition program with U.S. media partners.”

He later added, “A joint venture headquartered in Los Angeles will serve as the label overseeing this new group. Big Hit will work closely with Universal Music Group through Big Hit America, our U.S. arm.”

“As you well know, Universal Music Group showcases a wide spectrum of music,” said Lenzo Yoon. It has a robust network of the world’s best producers and composers, production capabilities, and marketing expertise. Likewise, Big Hit is the company that can best realize the ‘K-pop style’ that is loved by music fans all over the world. These two companies will maximize our synergy by each focusing on our areas of excellence. Music fans all over the world will be able to experience the birth of an unprecedented group that brings together world-leading capabilities.”

https://www.soompi.com/article/1454991wpp/big-hit-and-universal-music-group-to-create-new-global-boy-group-through-u-s-audition-program

Big Hit Labels plan to launch a new boy group with Universal Music Group and announce a strategic partnership together

Spoiler

Big Hit Labels announced that they will be launching a new boy group in partnership with Universal Music Group.

Big Hit Entertainment officially announced the joint project with Universal Music Group at a joint presentation event of Big Hit Labels and Universal Music Group, which was broadcast live on the digital live streaming platform VenewLive on February 17th.

Sir Lucian Grange, chairman and CEO of Universal Music Group, stated, "Universal Music Group and Big Hit will establish a joint venture to showcase global artist project."  He also mentioned that artists under Universal Music Group will be joining Big Hit Entertainment's media platforms, so you may see artists like Taylor Swift, Drake, Billie Eilish, Ariana Grande, and more on platforms such as Weverse.

Bang Si Hyuk, chairman and CEO of Big Hit Entertainment, added, "Establishing a joint venture and carrying out various global projects with Universal Music Group is truly an honor. The Universal Music Group's influence, as well as expertise accumulated in the world music market coupled with Big Hit Entertainment's pioneering ideas and innovation, will enable previously unimaginable feats."

During the presentation event, Lenzo Yoon, Global CEO of Big Hit Entertainment, continued to explain about the global artist project. He stated, "I am extremely excited just by the thought of the future Big Hit and UMG will usher together. We are planning to debut a new boy group in partnership with UMG for the global stage. We will select the members by holding a global audition."

The Global CEO of Big Hit Entertainment continued to explain how the global audition will take place. He announced that the audition program will be airing in partnership with a U.S. media partner in 2022. He further elaborated, "Big Hit will be in charge of discovering and training artists, fan content production, and communication with fans through Weverse. UMG will be in charge of music production and global distribution utilizing their powerful local network."

https://www.allkpop.com/article/2021/02/big-hit-labels-plan-to-launch-a-new-boy-group-with-universal-music-group-and-announce-a-strategic-partnership-together

 

[RiseLikeACrowTit]

I don't get thrill over economic movements of companies, and this it's ment to fail, it's everything opossite of what BTS is

 

[MinnieMax]

That's a lot of international projects to create international groups. Is it me or it looks like they are set to get 2nd BTS or something? Groups like that could not be copied or re-made. Different beginnings, different roots, different base, different story.
International GG would have been more in demand I think.

[Geeminy]

great another US joint venture

[Lubbin]

BigHit are trying to create Utopia of groups, so they’re not really trying to have the next BTS. And plus most of them are either from subsidiary’s or joint ventures 

 

With that said, when the heck are the girl groups gonna be revealed  (and don’t let them be girl crush either, the concept is overdone now)

[satoori]

1 minute ago, MinnieMax said:

That's a lot of international projects to create international groups. Is it me or it looks like they are set to get 2nd BTS or something? Groups like that could not be copied or re-made. Different beginnings, different roots, different base, different story.
International GG would have been more in demand I think.

I don't know if this is about BTS alone, or  trying to remain relevant in the American industry even after BTS  I feel Bighit knows the odds of getting another Korean pop group to BTS level is low. In general, seems the new trend is localization. Establishing companies with in different markets and specifically picking members for those markets. (e.g niziu, big hit japan, etc.)

 

OT: I do find it interesting Bighit will be incharge of the training tho.

[My Everything]

So like is this gonna be an American group?

[satoori]

3 minutes ago, Lubbin said:

BigHit are trying to create Utopia of groups, so they’re not really trying to have the next BTS. And plus most of them are either from subsidiary’s or joint ventures 

 

With that said, when the heck are the girl groups gonna be revealed  (and don’t let them be girl crush either, the concept is overdone now)

I sort of feel this announcement was released now so on the 23rd (rumored Bighit corporate briefing) information about the upcoming girl group will not be buried

[Usagi.]

[sdtwfs]

is bighit on crack?

[My Everything]

Just now, n3bula said:

is bighit on crack?

Haven’t they always been 

[Your Biggest Fan]

O.K...... where's the girl group though?

[chamber]

How many Boy Bands does BIg HIt want to manage. 

[hynapia]

Isn't this the boygroup that they had planned out for 2022 though? I remember that map/graphic thing with Big Hit Labels' groups timeline and there was a boygroup for 2022 but I'm not sure if it was meant to be a group under Big Hit only or it's this one.

For people complaining about no ggs, the source x big hit gg and iland female version are still happening. Maybe they can even debut other gg(s) next year as well through other partnerships/joint ventures, who knows.

I don't get people saying they want a "new BTS" though. I don't think Big Hit is trying to replicate BTS because that's almost impossible. They just want to have a lot of groups under the label precisely to not depend on BTS forever. It's not a bad strategy idk.

[sdtwfs]

.

Edited June 23, 2021 by rosienator

[hynapia]

Now that I think about it people that watched i-land actually said they hoped that they save contestants like Daniel "for 2022 boygroup" so BH debuting a bg next year wasn't exactly new information tbh. I'm still just confused if there'll be two bgs (one only under big hit and this one with UMG) or it was meant to be this one all the time.

[GetRapper]

Will they have English-only songs or will they have any Korean ones I wonder? Could be interesting I admit.

[akc]

1 hour ago, RiseLikeACrowTit said:

I don't get thrill over economic movements of companies, and this it's ment to fail, it's everything opossite of what BTS is

 

agreed... these overtly aggressive moves lately is making me uneasy/uncomfortable...