Kpop is doing well, but idol groups are disbanding one after another... Why?

[hynapia]

Because the market is oversaturated. Just last year around 30 new groups debuted and probably less than 10 will be profitable enough to last more than 5-7 years. The GP mostly focus in the few most popular/trendy groups and fans (both k-fans and i-fans) can't stan 19282737 groups either so they only focus on their faves (that tend to be groups from big or high mid tier companies minus a few exceptions) so that leaves groups from smaller companies with low budget and low resources unable to make a decent name for themselves.

Edited January 16, 2021 by hynapia

[hynapia]

Idk why they mentioned GOT7 though. They aren't officially disbanded and the members themselves said they want to continue as a group. I know it's difficult once they are in different companies but still, a situation like Shinhwa or Beast/Highlight could be possible if they work it out.

[hynapia]

2 minutes ago, satoori said:

because according to it..."Though it wasn't described as "disandment", it can be said that it's in fact a disbandment because it will be impossible to actively promote as GOT7 without JYP's permission or consent, which owns the trademark rights of "GOT7"

Once a group leave a company and/or separate it's a lot harder to promote together. We see it all the time.

 

"Even if the group structure stays intact, if several members leave the agency and start individual activities, the significance of the group will inevitably decrease."

 

True, unless they bought the name from the company they can't indeed promote under that group name because it's trademarked. In any case they can follow the Highlight route and rebrand themselves with a new name.