Pandemic blues: Small music labels struggle despite roaring K-pop boom​​​​​​​

[hynapia]

"Given all these, it is tough for smaller agencies to generate revenues unless their stars have a very strong fan base who will still pay for events where they cannot see the stars in person," Yoon said.

Pretty much this. I mean, groups like Dreamcatcher, Loona, ATEEZ etc aren't from big companies like the Big3, Big Hit or even other upper mid tier companies but they're so popular internationally that if they do an online event/concert would definitely be profitable for their respective companies. People tend to downplay international fandoms but a lot of groups literally live off them.

Edited September 16, 2020 by hynapia

[hynapia]

2 hours ago, Poetry said:

CIX please comeback...

Cignature is having a comeback with their first EP next week so hopefully they finally go after them.

[hynapia]

1 hour ago, satoori said:

that sucks

Those groups wouldn't make much of a profit. Especially Dreamcatcher and Loona. I think you're giving their international fandom way to much credit. Ateez would do a little better , but still....

The key part of that statement you quoted is "still pay" that's one of the major points of this article. That's why this article specifically mentioned a handful of groups from bigger companies. It's not downplaying, in this case. It's the sad reality. The issue is the majority of a fandom is not going to find online worth the money and/or find an "free" stream alternative.

Even BTS only got 750K (but can sale 5 millions albums and more) and SuperM - with what 4 different fandoms - 75,000K and only able to make $1.9M - Which might seem like a lot but it isn't considering the cost of the show (including workers and staff)

 

Yeah obviously if fans can find a way to watch the concerts/events for free they won't pay, but I was talking about how being from a "small company" is not necessarily the problem since you only need a big and invested fandom to make profit, so I used those 3 groups because they were the first ones that came to mind when thinking about groups with big and invested fandoms and that are from "small companies".