MV-K April - Now or Never

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You can't blame them for trying something that appeals to the common denominator this time around; they've been releasing excellent songs that nobody's buying.
Now that they went for something with mass appeal they're suddenly breaking their previous sales records and charting everywhere.

And besides, this is probably just to keep them relevant until their winter comeback which is when they put out the really good songs.

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1 hour ago, hynapia said:

But they precisely started to get more attention since oh my mistake that was a masterpiece, and lalalilala which it's great too, is their breakout song. Meanwhile with this song they haven't cracked melon yet (I know charting is much more difficult now but after the success of lalalilala I expected them to chart at least in a low position).

 

DSP is targeting a wider, mainstream audience with this summer release.