Why are groups without a hit (WJSN and Loona) getting more sales than top groups like Oh My Girl or Gfriend??

[hynapia]

Simply because they have a bigger fandom, especially internationally (WJSN in China and Loona in western countries, especially US) while Gfriend and OMG have more public recognition in Korea but their fandom is probably not as big or invested. OMG in particular probably has a lot of casual listeners but not necessarily fans. I mean, it happens with boygroups too. Groups like Monsta X, ATEEZ, Stray Kids, etc don't chart at all or barely and they sell much more than groups like BTOB, Winner and iKON that have had big digital hits.

Having digital hits doesn't necessarily correlates to a big fandom that actually buy albums and go to concerts.

Edited July 9, 2020 by hynapia

[hynapia]

Just now, satoori said:

Because basically they're similar to what boy groups are known for traditionally. Good at building and establishing a loyal fandom. However their songs might not be the public's taste and/or their not lucky.

Exactly. In fact I made a thread a few months ago about how many ggs are becoming like bgs nowadays, in the sense that they don't chart or barely but they have big and invested fandoms. Even some rookie ggs have a solid fandom from the beginning. For example Everglow last year already sold 20k with their DEBUT album and they didn't chart anywhere. Or Weeekly this year has already sold 10k and they only charted in Bugs afaik. Many rookie ggs in fact start with a bigger fanbase and bigger sales than many rookie bgs.