Companies nowadays spend more money on MVs than music production

[Acer]

People here saying ON, but it is a BOP performance based song. MV is awesome cause it got lots of known references that catches the attention of many when watching.  BTS is the only group doing it right. Oh yeah, BTS still remains the most experimental and hit maker artists of our gen. 

Only BG doing it right now tbh - BTS I Need U, RUN, Spring Day, BS&T, Fake Love, Black Swan, ON (Reference/Theory based/High production (I am not talkin about the cost, but well produced)

TXT is starting now - Nap of a star, Magic Island, Run Away

You don't see this with Big 3 acts now (Always same 3min music videos, music have to be catchy, not much reference and theory) SKZ are trying tho. 

Dreamcatcher another group who is doing it right for music videos in terms of creativity but lack the attention of many.

Loona as well, but not with So What - A big let down indeed. 

Edited March 4, 2020 by Acer