Jump to content
OneHallyu Will Be Closing End Of 2023 ×
OneHallyu

Can someone tell me how pre orders sales work?


Flywithsica

Recommended Posts

For example if a group has 100k pre album sales, does that mean they sale 100k albums? for example loona had 100k pre orders for their latest album but the first week sales were just 20k?

please help this dumb b*tch :derp:

Edited by Flywithsica
example
Link to comment
Share on other sites

Basically pre-orders are what retailers (actual physical stores and online shops) have ordered to stock. Of course that will include what people have actually pre-ordered but it's also including albums that have not actually sold yet and will sit on those stores' shelves (or the equivalent for online stores) for people to come in and buy. So basically that 100k is more or less the anticipated sales for the album (for now) and the 20k is what has actually been bought or shipped out the first week. 

It's not uncommon for kpop groups' pre-orders to be more than what they sell of an album right away. This is why you'll see "returns" to gaon at the end of the year, it's what stores have returned to the companies because they did not sell what the store anticipated when stocking the album, whether that's from the initial pre-order numbers or copies they ordered after the first ones sold out.

((This is how I understand it at least, feel free to correct me if anything is inaccurate.))

  • Like 1
Link to comment
Share on other sites

30 minutes ago, molang said:

Basically pre-orders are what retailers (actual physical stores and online shops) have ordered to stock. Of course that will include what people have actually pre-ordered but it's also including albums that have not actually sold yet and will sit on those stores' shelves (or the equivalent for online stores) for people to come in and buy. So basically that 100k is more or less the anticipated sales for the album (for now) and the 20k is what has actually been bought or shipped out the first week. 

It's not uncommon for kpop groups' pre-orders to be more than what they sell of an album right away. This is why you'll see "returns" to gaon at the end of the year, it's what stores have returned to the companies because they did not sell what the store anticipated when stocking the album, whether that's from the initial pre-order numbers or copies they ordered after the first ones sold out.

((This is how I understand it at least, feel free to correct me if anything is inaccurate.))

thank u :lovestruck:

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.

Back to Top