Mattel reported a surprise revenue rise and shares jump thanks to BTS

[Belkiss]

 

Edited October 29, 2019 by Belkiss

[Augusto]

Holy sh*t that's how the real phenomenon does it.

Mattel’s international gross sales rose 10% to $721.7 million, lifted by sales of dolls based on Korean boy band BTS, which has dominated international music charts.

BTS and Barbie, which has been modernized with variants of based on popular celebrities, role models, different skin tones and professions, helped lift worldwide doll sales by 5%.

[car door guy]

That's why companies are putting everything on the line to sign BTS. Golden boys.

[Wendii]

PERIODD! 

[MissBlack]

My global kings 

[Belkiss]

Kings of saving national and international economies

[satoori]

Kings!!!

[Stepkdramafan226]

They are a walking conglomerate.

[plutto]

That's actually pretty great considering Mattel (and dolls in general) were struggling to sell due to the rise of video games and such. You could say that BTS is saving Mattel and the doll industry!

Anyway, I'm still waiting for the BTS dolls to come here to Brazil

[AriNoona]

Those dolls are iconic.

[darkchocohoney]

And the revenue will continue to rise with chibi bangtan doll release. I'm waiting for them to get on weply to buy it. The pre order for my country sold out the night they open it. They should have consider to stock up more their merchs because army the fandom who buys everything.

[Joey]

If this fugly dolls could make a big revenue, imagine line revenue with all those bt21 stuff

[Black Alien Oppa]

3 minutes ago, Joey said:

If this fugly dolls could make a big revenue, imagine line revenue with all those bt21 stuff

Dont call them fugly they cute.

[bluesclues]

"surprise"

[Guest]

nice. hopefully they can revive the eah line with this money

[MissBlack]

I liked it chibis but others... 

[Veronica Sawyer]

"Surprise revenue rise" nah bruh, no surprise there when you work with BTS

[diminie]

Expected, but still impressive tbh.

[Spiral]

Marketable kings!