Introducing ‘Korean VEVO,’ Backed by the 7 Largest K-pop Music Firms

[satoori]

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South Korean K-pop has long been a big traffic driver for YouTube.  Now, the Korean music industry wants more control of the relationship.

Just this morning, seven of the top entertainment companies in South Korea have announced a new initiative to help control the distribution of K-pop music videos on services like YouTube.

The new initiative is made up of seven South Korean entertainment firms, including Big Hit Entertainment, Mystic, FNC, Star Empire, SM, YG, and JYP.  The firm’s cooperative leveraging group is called Music and Creative Partners Asia (MCPA).

 

Big Hit is home to BTS, one of the most successful K-pop groups on YouTube.  BTS hits routinely rack up hundreds of millions of views, though other K-pop groups are also drawing serious views.  In fact, this video-friendly format is responsible for billions of views across the YouTube platform.

 

The MCPA service is modeled after the VEVO platform, a concept that emerged with similar YouTube-centric goals.  That endgame involves heavier bargaining power, not to mention better oversight on the content itself.

VEVO is composed of Universal Music Group, Sony Music Entertainment, EMI, and Warner Music Group, who in turn license their content to YouTube for distribution.  VEVO artists also host live streams, live shows, and more.  But despite VEVO’s broader ambitions, the concept was never able to exist independently of YouTube.  Instead, attempts to create a stand-alone video platform flopped, with VEVO largely a YouTube adjunct.

 

K-pop has long been a big driver for growth on YouTube.

PSY’s ‘Gangnam Style’ was the first YouTube video to surpass one billion views in 2012, but that was just the beginning.  Since then, YouTube’s K-pop scene has grown steadily with new hit artists and singles debuting on the platform.  So it’s no surprise that these South Korean entertainment agencies want to leverage their artists’ talent to create the most favorable distribution deals possible for their artists.

 

This will also lead to a crackdown on unauthorized uploads of K-pop videos, which are often unprotected on YouTube and other streaming services.  South Korean K-pop fans can also expect to see more of their favorite K-pop band’s content available on YouTube, as well as live streams and concerts if the MCPA follows in VEVO’s footsteps.

 

And who knows: maybe the MCPA can succeed where VEVO didn’t.  The result could be a very powerful, stand-alone K-pop video platform.

 

Source: https://www.digitalmusicnews.com/2018/07/19/korean-vevo-kpop-music/

[MicrowavedTeaforYourSoul]

This will also lead to a crackdown on unauthorized uploads of K-pop videos, which are often unprotected on YouTube and other streaming services

 

I guess this may be a goodbye to Lyrics Vid

And LOL @ SE is there

[coval]

*manager armys screaming in the distance*

 

This is from July 2018, any news since?

[satoori]

*manager armys screaming in the distance*

 

This is from July 2018, any news since?

Not that I'm aware of. Maybe on the K-media side. (We would need translators)

 

In general, these things take time though

[mrs.otter]

Anticipating Kang Daniel VEVO.

[blank_stare]

Goodbye to Kpop react videos, lyrics, reuploaded videos, Kpop song usage, etc. imo that’s kinda a bad deal for fans. Fans won’t be able to post their content on their fave Kpop groups. But hey more power for the companies.

[Seunghee's eyebrows]

Goodbye to Kpop react videos, lyrics, reuploaded videos, Kpop song usage, etc. imo that’s kinda a bad deal for fans. Fans won’t be able to post their content on their fave Kpop groups. But hey more power for the companies.

Damn does that mean there won't be classical musician reacts? 

[CHARANGDAN]

what is vevo

[shooter]

fucking hell this is gonna restrict some of our content creators a lot

[kookful]

This almost gives me a weird throwback a little less than a decade ago when Japan enforced stricter copyright on their pop culture in online content, which definitely became one of the elements which helped expedite the rise of K-Pop internationally. 

 

We might be seeing history repeat itself in the next few years since China has been uploading more of their pop culture content (dramas, music, TV shows) on Youtube and even putting subtitles, not to mention countries like Thailand (TV content) and the Philippines (music content) have been making their pop culture content more accessible online lately as well.

[ParadiseMaze]

This almost gives me a weird throwback a little less than a decade ago when Japan enforced stricter copyright on their pop culture in online content, which definitely became one of the elements which helped expedite the rise of K-Pop internationally. 

 

We might be seeing history repeat itself in the next few years since China has been uploading more of their pop culture content (dramas, music, TV shows) on Youtube and even putting subtitles, not to mention countries like Thailand (TV content) and the Philippines (music content) have been making their pop culture content more accessible online lately as well.

This right here - depending on how they utilize it, this might harm them in the long run more than it helps, since Jpop's inaccessibility to the western market as well as the inability of fans to play with the content hurt it massively. Hopefully they're smart about it, but with the rise of big-business backed laws like Article 13 I don't have my hopes up. This may be where the internet is going.

[satoori]

This almost gives me a weird throwback a little less than a decade ago when Japan enforced stricter copyright on their pop culture in online content, which definitely became one of the elements which helped expedite the rise of K-Pop internationally. 

 

We might be seeing history repeat itself in the next few years since China has been uploading more of their pop culture content (dramas, music, TV shows) on Youtube and even putting subtitles, not to mention countries like Thailand (TV content) and the Philippines (music content) have been making their pop culture content more accessible online lately as well.

 

 

This right here - depending on how they utilize it, this might harm them in the long run more than it helps, since Jpop's inaccessibility to the western market as well as the inability of fans to play with the content hurt it massively. Hopefully they're smart about it, but with the rise of big-business backed laws like Article 13 I don't have my hopes up. This may be where the internet is going.

 

[ This will also lead to a crackdown on unauthorized uploads of K-pop videos, which are often unprotected on YouTube and other streaming services.  South Korean K-pop fans can also expect to see more of their favorite K-pop band’s content available on YouTube, as well as live streams and concerts if the MCPA follows in VEVO’s footsteps. ]

 

It seems Korean entertainment companies do not have plans to block all countries outside of Korea from watching official content. So it's not going to be the same situation as Japan. Kpop content will still be available globally.

 

As far as reactioners are concern, I feel entertainment companies recognize their impact to the fandom culture. So either reactioners will be fine or there will be stricter guidelines. Basically like other non-kpop reactioners, they'll just have to upload parts of themselves reacting to the mv not full, pause and talk in between, and/or etc. There are usually ways around it.

 

One of the main benefit of this plan - it seems it will stop all the fan accounts that re-upload official content. For example; All the vlives uploads. Apparently Naver have been complaining, and Youtube isn't helping much.

[seokii]

I think it's interesting that Sm, Yg, Jyp, and Bighit could all agree on a single platform. they must have a lot of faith in this working out positively for them.

 

This almost gives me a weird throwback a little less than a decade ago when Japan enforced stricter copyright on their pop culture in online content, which definitely became one of the elements which helped expedite the rise of K-Pop internationally.

 

We might be seeing history repeat itself in the next few years since China has been uploading more of their pop culture content (dramas, music, TV shows) on Youtube and even putting subtitles, not to mention countries like Thailand (TV content) and the Philippines (music content) have been making their pop culture content more accessible online lately as well.

makes you wonder what the Asian pop scene would look like Jpop hadn't become so restricted internationally.

[satoori]

I think it's interesting that Sm, Yg, Jyp, and Bighit could all agree on a single platform. they must have a lot of faith in this working out positively for them.

 

makes you wonder what the Asian pop scene would look like Jpop hadn't become so restricted internationally.

Money. It's always a good motivator for them to get along lol

 

 

 

 

Considering that many Kpop fans traditionally started off liking anime/anime osts before even knowing Korean pop, a natural progression would of been Jpop first. Unfortunately so much of the content was block and/or not easily accessible. It turned many people off. You're right it interesting to think about what the Asian pop scene would of been like now. I feel Kpop would've still had it's "Wave" and be a big player today. However it wouldn't have been alone. Jpop could have easily been a major competitor with them globally.

 

 

 

edit: Jpop is known for its unique style and sound, being so open to global opinions and trends, might of change this though. idk

[#!nasigoreng]

Goodbye to Kpop react videos, lyrics, reuploaded videos, Kpop song usage, etc. imo that’s kinda a bad deal for fans. Fans won’t be able to post their content on their fave Kpop groups. But hey more power for the companies.

[StyleStartSbenu]

Star Empire is just happy to be mentioned among those other companies lol.

[25%Cotton]

whenever something is "backed by the largest firms" you can already tell it's going to be a disaster.

[ParadiseMaze]

[ This will also lead to a crackdown on unauthorized uploads of K-pop videos, which are often unprotected on YouTube and other streaming services.  South Korean K-pop fans can also expect to see more of their favorite K-pop band’s content available on YouTube, as well as live streams and concerts if the MCPA follows in VEVO’s footsteps. ]

 

It seems Korean entertainment companies do not have plans to block all countries outside of Korea from watching official content. So it's not going to be the same situation as Japan. Kpop content will still be available globally.

 

As far as reactioners are concern, I feel entertainment companies recognize their impact to the fandom culture. So either reactioners will be fine or there will be stricter guidelines. Basically like other non-kpop reactioners, they'll just have to upload parts of themselves reacting to the mv not full, pause and talk in between, and/or etc. There are usually ways around it.

 

One of the main benefit of this plan - it seems it will stop all the fan accounts that re-upload official content. For example; All the vlives uploads. Apparently Naver have been complaining, and Youtube isn't helping much.

Thank makes sense, thank you so much for the clarification!

[satoori]

Thank makes sense, thank you so much for the clarification!

No prob! <3

[K(ai)POP]

Let's hope for the best by the best I mean the best for us the fans

[loonatrash]

I just hope things will go well

[cheap thriâ„“â„“s]

I just have a hard time imagining fandoms sharing a big platform, I know 1thek exists but 1thek was usually for not so famous idols, imagine two fandoms that hate each other sharing the same platform, they'll fight for who's bringing more views to the channel lol

[dibidibidubu]

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sausage fest