UMG requested BLACKPINK's "KILL THIS LOVE" EP an unexpected 0AM release to target the domestic and global market.

[Ash-Pikachu]

BLACKPINK’s new music will be released at the same time globally.

 

It was confirmed that the release of 'KILL THIS LOVE' will unexpectedly be at 0AM.

 

This was done at the request of Universal Music Group to target not just the domestic market but the global market as well.

 

^[TRANS]

[plutto]

But in which timezone tho?

[Kenchi]

KST?

[xxxcherie]

0AM KST?

 

if it's KST, will it be good or bad? because the songs will only be charted at 6 or 7 PM KST for Melon, Genie, etc

[BlinkleBee]

KST?

I guess so

[MVSica]

I imagine its 0AM GMT

[WonderTwice]

0AM KST?

 

if it's KST, will it be good or bad? because the songs will only be charted at 6 or 7 PM KST for Melon, Genie, etc

 

their debut / charting wont be reflected until 12pm kst the next day 

[HipHopRapper]

Why suddenly everyone release at midnight.

[Vbdgshs]

surely it’s 12 a.m in an american timezone? so it’ll be a friday release for billboard

[Matthew]

0AM KST?

if it's KST, will it be good or bad? because the songs will only be charted at 6 or 7 PM KST for Melon, Genie, etc

They wont debut on the chart till 12pm

 

This changed back in 2017

[My Everything]

I’m assuming it’s 12am est

[Rose.]

Its lit

[김민주]

surely it’s 12 a.m in an american timezone? so it’ll be a friday release for billboard

[funkycucumber]

How does releasing it at 12am KST cater to the global market? I don't understand

[Vbdgshs]

How does releasing it at 12am KST cater to the global market? I don't understand

wouldn’t that timing just be bad in every market?

[Twicelestial]

Stop catering to the west

 

The money is in Asia

[Kai Apple]

It's most likely this:
https://en.wikipedia.org/wiki/Global_Release_Day
Especially since it was a "request by UMG".
 

[bluebird]

0AM KST?

 

if it's KST, will it be good or bad? because the songs will only be charted at 6 or 7 PM KST for Melon, Genie, etc

99% they gonna debut at #1 and the chart will freeze at 1am, so they are gonna stay there until 7am aka the next update.

 

it will affect their ULs, and probably roof hits, because people tend to listen a lot during the first couple hours of release, but for BP, I think it will not affect much, they are gonna hit the roof anyway ln the next day (probably debut at roof even), and YG/UMG dont seem to care much abt the roof hits.

[bluebird]

How does releasing it at 12am KST cater to the global market? I don't understand

It will be a morning release for the US market

 

also a lot of oldschool kpop fans like midnight release better - for SEA fans (where BP dominate), 0am kst is when most of them are home/don’t have work/study already and they can literally stream their ass off for their idol

[btsholic]

wow they study so much

good luck

[aespa Monster Rookies]

GOING BACK TO 0 AM RELEASE

 

I'm so happy, that's mid day! finally not a release at 6AM (in my country) 

 

HYPED!!! 

[Matthew]

99% they gonna debut at #1 and the chart will freeze at 1am, so they are gonna stay there until 7am aka the next update.

it will affect their ULs, and probably roof hits, because people tend to listen a lot during the first couple hours of release, but for BP, I think it will not affect much, they are gonna hit the roof anyway ln the next day (probably debut at roof even), and YG/UMG dont seem to care much abt the roof hits.

Songs dont debut at 1am on the charts after the reform in 2017 lel

If they do there would be no issue

[hwiin]

they are gonna succeed in whatever they do, so nothing to worry.

[kxjay_]

Stop catering to the west

 

The money is in Asia

Are you ever not pressed by BLACKPINK??

It's especially so hilarious since the biggest music market is the US

[Xoxo7]

Songs dont debut at 1am on the charts after the reform in 2017 lel

If they do there would be no issue

When will the song debut then ? I mean in what time?