BTS 'LOVE YOURSELF' SERIES Album Identity

[Ash-Pikachu]

 

ALBUM STORY

 

BTS albums have a big storyline that is linked organically.

If it has been talking about anxious and shaky youth in previous albums,

'LOVE YOURSELF' tells you the way to a stable and shining youth.

 

All right relationships and growth, including love, begin with self-love.

'BTS' delivers a message of comfort and hope to a generation with depressed-self and low self-love...

—and also talks about the growth of youth and true love through self-love.

 

DESIGN STRATEGY

 

'LOVE YOURSELF' delivers a consistent & systematic brand identity to consumers through the stories, values, and design principles and elements they contain.

 

Youth | Love | Consolation

Sympathy | Growth | Self-love

Warm | Lively | Solid

 

 

'LOVE YOURSELF' ALBUM STRUCTURE

 

'LOVE YOURSELF' is a story of 4 steps: Wonder, Her, Tear, & Answer.

Sending a message of comfort & hope to the young generations with diminished & low self-love and talk about the growth of youth & true love through self-love.

 

 

SUB BRANDMARK

 

Sub brandmark expresses the flow of 'Wonder', 'Her', 'Tear', 'Answer'.

 

LOVE YOURSELF èµ· 'Wonder'

Euphoria

 

 

LOVE YOURSELF 承 'Her'

Serendipity

 

 

LOVE YOURSELF 轉 'Tear'

Singularity

 

 

LOVE YOURSELF çµ 'Answer'

Epiphany

 

 

SIGNATURE SYSTEM

 

 

MUSIC TITLE LOGOS

 

 

SUB BRANDS of 'LOVE YOURSELF' SERIES

 

[Ash-Pikachu]

CUSTOM TYPEFACE

 

The custom font developed from the extension from the brandmark is a core design element representing the brand identity along with the graphic and brandmark of 'LOVE YOURSELF'.

 

 

FLOWER GRAPHIC

 

The flower graphic connects the entire 'LOVE YOURSELF' album and represents the feelings of youth.

The story is represented by utilizing the shape of the flower.

Continuous connected lines symbolize the feelings of youth such as pitapat, love, parting, pain, self-love.

 

 

èµ· 'Wonder'

 

Bud

 

Before the flowers bloom,

The step of meeting emotions are condensed.

 

承 'Her'

 

Blooming Flowers

 

Flowers bloom,

The step of starting a feeling of love & maximizing the emotion.

 

轉 'Tear'

 

As petals fall,

The step of parting that love ends.

 

çµ 'Answer'

 

After parting,

The step of self-love taking a look at oneself after parting.

 

 

FLOWER SYMBOL

 

The flower graphic is a graphic element that connects the entire 'LOVE YOURSELF' album and represents the feelings of youth.

The story is represented by utilizing the shape of the flower

 

 

 

 

ALBUM PACKAGE

 

 

Artwork by HuskyFox.

 

 

BÄ“hance

[Quintessential]

What's up with the title

[Ash-Pikachu]

What's up with the title?

It's a very long post that couldn't fit into the forum's content limit so had to divide it in two separate posts.

[Miyamor]

Love that album but the title is ???

 

Edit: Nvm got it

[Aliens-United]

Woah, it’s interesting to see the thought process behind the whole concept.

[Acer]

Wow looking at it in a complete form, it is just amazing.. 

[Belkiss]

Yeah, this is amazing. We know that everything is related  but seeing it complete like this...

The genius behind BTS artistry will never fail to make me in awe 

[Serendipity]

Very cool!

[Franny]

No matter how many times I look at complete form of LY series, I get stunned. 

Those details, meanings, the whole idea behind this series, their connections with each other and development - It is work of geniuses. The process of planning and creation of all of this must have been so long, difficult and yet interesting and thrilling. It is just so cool.

Y'all can seethe, because Love Yourself era will remain legendary and revolutionary. 

[coval]

Bighit living in 2120 tf 

[Lamington]

It’s beautiful😭

[ASS]

It's nice to see this

[jenchulichaeng01]

I honestly have to praise BTS/Big Hit Design Team, it’s so beautiful!

[alm94]

Whos negging posts? -_-

[Chirographaire]

You can see how well they thought this through. What I really loved about it was the use of the flower on the covers to symbolize each step.

 

Like we knew but still seeing it like that just makes me appreciate it even more.

 

Side note : I’d really love to see BTS and BH come up with a visual album.

[Edgemoon]

Wow, a design lesson, really interesting

[secondgrade]

as a graphic designer this is branding goals

[*Justin Seagull*]

Huskyfox,  I'm sorry.

I'm sorry that Twitter stans with their basic ass taste tried you.

[alm94]

Yeah, this is amazing. We know that everything is related  but seeing it complete like this...

The genius behind BTS artistry will never fail to make me in awe

 

I think i might have accidently negged you sorry, was trying to upvote. :(

[GH0ST]

The genius behind BTS artistry will never fail to make me in awe 

[Winter Bear]

No matter how many times I look at complete form of LY series, I get stunned. 

Those details, meanings, the whole idea behind this series, their connections with each other and development - It is work of geniuses. The process of planning and creation of all of this must have been so long, difficult and yet interesting and thrilling. It is just so cool.

Y'all can seethe, because Love Yourself era will remain legendary and revolutionary.

 

[kookcarl27]

The Holy Grail. Thank you for posting these. My day has been blessed.

[Belkiss]

I think i might have accidently negged you sorry, was trying to upvote. :(

go and reflect 

[alm94]

go and reflect 

asdasdl I will return with a better image