[AJ] LOONA’s album distributor Kakao M shit the bed in impressive fashion

[My Everything]

 

 

This week in ‘massive fuck ups for basic shit’, LOONA’s distributor Kakao M has managed to mess up essentially every aspect of getting LOONA’s album [X X] to the people who actually want to listen to it.

 

Earlier this year, Kakao M (Loen) were announced as LOONA’s distributor, and this was generally accepted to be a good move for LOONA inside Korea. It should have meant LOONA getting onto the front page of Melon, as well as having their MV on the 1theK channel.

 

Well enter Kakao M and the myriad ways they proceeded to fuck things up.

 

Firstly, production of all versions of LOONA’s album were delayed on the day of the album’s release due to the number of pre-orders, and it looked like the albums wouldn’t be printed to even attempt to keep up with them. Kakao M released a statement saying that the Limited A/B versions of the album would no longer be produced, and the Normal A/B would be ordered again but not until the day after release.

 

Click here to view the Tweet

 

KpopMart have said that their orders for the album will be shipped on a ‘first come, first served’ basis:

 

Click here to view the Tweet

 

LOONA’s label Blockberry Creative have only briefly addressed the mess saying that they’re working on it.

 

Click here to view the Tweet

 

Though obviously nothing has been resolved as of yet.

 

As well as a massive fuck up with the physical albums, the distributor managed to mess up the digital sales of the album outside Korea as well. According to Apple, the distributor wanted to sell each track off the album as a single, and so far on iTunes this is the only way to buy the album if you want it – track by track, individually.

 

Click here to view the Tweet

 

For the final nail in the coffin, LOONA’s album was listed on Spotify under the wrong profile. Instead of listing it under LOONA’s stylised ‘LOOΠΔ’, it was released under a separate profile of a singer named ‘Loona’. This does seem to have been corrected now, but this is a weird error to make considering LOONA’s various sub-units have had all their music listed correctly.

 

——

 

In short, for a big distributor like Loen’s Kakao M to make a series of …actually super basic rookie errors is really weird. I’ve seen over-printing albums, I’ve seen manipulation of digital charts to inflate play counts, but I’ve never seen a distributor and record label to somehow totally fail to anticipate demand and also make their own lives difficult in quite this way. Strange all round and who knows how much this has already cost the company and group.

 

http://www.asianjunkie.com/2019/02/28/loonas-album-distributor-kakao-m-shit-the-bed-in-impressive-fashion/

 

[Ash Ketchum]

This shit is really inexcusable.  This is a group that sold 50,000+ of their debut album and they manage to fuck up production this bad....

 

The sad thing is all the lost album sales from people who won't bother to check back.  Meanwhile clowns who don't know the situation will call them flops.  MESS.

[Drama Drama Drama]

Kakao M snake

[JihyoStoleMyHeartAYAYAY]

Kakao M snake

[namidaone]

A distributor sabotaging their own customer. 

Hope BBC leaves Kakao M fast. 

[Sasori]

Great way to drive away fans. Good job Kakao... BBC needs to get this taken care of. iirc, fans were already frustrated with how the company has been limiting interactions with Loona. Not fulfilling orders is only to going to frustrate them even more.

[Wobblepenguin]

this why sm,jyp and bighit change i remember they fuck up one of the version of got7 album

[sparkle dust]

stupid flops 

[juniordud]

A distributor sabotaging their own customer. 

Hope BBC leaves Kakao M fast. 

 

They litterally just signed a deal with them.

[FactMan]

Expecting a switch over for next album.

[namidaone]

They litterally just signed a deal with them.

Ofc i know that. 

They can use Kakao M's incompetence to terminate the contract. 

[begginforthread]

It happens, and not just to newer bands like Loona. I remember NIN had a big problem with their distribution about a year or two ago that fucked with their orders for like 6 months.

[sweetsugarcandy]

i hope they really go big. then kakao will lose their sh*t

[miachu]

kakao m messing up basic expectations in distribution, what's new

[No1]

Upside of this was how much Orbits teamed together to give our girls their best chance possible. Maybe next time.

Hopefully BBC will sort this shot out with Kakao-M because another fuck up like this is unnaceptable.

[Meeks]

I’m still upset. This comeback could have given the girls so much more chances to rise, and album sales are a big part of that. The fact that this stupid ass company couldn’t do their job right continues to screw over loona’s precious opportunities.

[babyboo5]

I’m still upset. This comeback could have given the girls so much more chances to rise, and album sales are a big part of that. The fact that this stupid ass company couldn’t do their job right continues to screw over loona’s precious opportunities.

 

 

yes the best song they get so far

[iSowon]

Wow, when 'indie' distributors managed to deliver their debut album and a big fish fucked up the same task. This is bad mainly because LOONA is strong in physical and weak on digital (locally) do the wins will be far away now :c

[yuuki_sakura]

Finally I see a post about this. This comeback should be a BOMB and KKM ruined that...

HOWEVER, Orbits and LOONA, what you did from the beginning till now is great... Just try a little bit on voting!!!!!!!!!