[SCMP] Is C-pop the next K-pop? How Chinese music could crack global charts – if bands actually cared to try

[5201314]

• C-pop refers to Chinese popular music, and encompasses the subgenres Mando-pop, Canto-pop and Taiwanese pop
• The US market is opening up to Asian acts, but China doesn’t have any financial need to take C-pop global

https://www.scmp.com/culture/music/article/2187843/c-pop-next-k-pop-how-chinese-music-could-crack-global-charts-if-bands

by Caitlin Kelley   

 

 

 

International acts have more opportunities than ever before to break into the United States music industry. The idea of achieving success in the US has long been a dream for acts from other Western nations, but the success of K-pop groups such as BTS and Blackpink in recent times shows that artists from the other side of the world can now hit the US charts.

 

 

As America loses its grip on cultural hegemony, however, and Korean and Latino acts rise up the charts, some observers are asking: where are all the Chinese pop artists?

 

 

The simple answer is that, at this stage, China doesn’t have any financial need to take C-pop global. As the world’s most populous country with the second-largest economy, China also has a self-sustaining entertainment industry.

 

 

To put this in perspective: Chinese internet giant Tencent’s four music platforms – QQ Music, Kugou Music, Kuwo Music and WeSing – have a combined 800 million monthly users, compared to Spotify’s latest figure of 207 million.

 

 

 

 

 

According to the International Federation of the Phonographic Industry, China’s music industry generated US$292 million in 2017 – an increase of 35.3 per cent from the previous year – making it the 10th largest music market globally.

 

 

 

One star alone – Lu Han, a former member of K-pop act Exo and the highest-ranking singer on Forbes’ 2017 China Celebrity List – is worth 210 million yuan (US$31.3 million).

 

Still, global ambitions don’t need to be driven by necessity, and much has changed since 2007 when then Chinese president Hu Jintao said that China needed to “vigorously develop the cultural industryâ€.

 

 

 

 

 

 

China’s soft power has already been making waves in Hollywood. The country is such a valuable market that American filmmakers have sometimes bent over backwards to gain access to China. But it hasn’t always been this way.

 

 

“As recently as two decades ago, major Hollywood movies were sharply critical of China,†a New York Times report noted last year. “Seven Years in Tibet, which depicts Chinese soldiers brutalising Tibetans, was one of the top 100 grossing movies of 1997.â€

 

 

Films critical of China are regularly banned in the country and given that the Chinese box office surpassed that of the US last year, the risk of offending the censors often isn’t worth suffering huge losses.

 

In 2016, the creators of Doctor Strange made the controversial decision to change the ethnicity of the originally Tibetan Ancient One into a Celtic character, played by Tilda Swinton. It is speculated that this decision was made because producers didn’t want to lose the Chinese box office by offending the government.

 

 

 

 

 

 

There are already Chinese stars such as G.E.M, Jolin Tsai and Jane Zhang who have a sound that could appeal to Western ears. They often craft their songs alongside Western songwriters. Some of Tsai’s songs, in particular, could be confused with hits by Scandinavian songwriters – such as MØ and Lykke Li – if it weren’t for the Mandarin lyrics.

 

 

It’s not like Chinese musicians haven’t tried to make it in the West. Back in 2011, Ruhan Jia made her American debut after being trained by a state-sponsored record label with little success. But some stars, such as Wang Leehom, have managed to find success in markets like Japan.

While success in the Western world remains elusive, that could change as the dominance of English-language music starts to wane.

 

 

 

 

 

 

YouTube has about 1.9 billion people visiting the site every month and 85 per cent use it to listen to music, so it’s a big deal that foreign-language artists have taken over the site’s global music charts. Meanwhile T-Series, an Indian record label, is close to overtaking PewDiePie as the most-subscribed channel on the site.

Language barriers are being knocked down in the US as K-pop and Latin pop climb to the top of the Billboard charts, so C-pop has a chance to seize the moment.

 

 

There’s a swathe of Chinese stars who have shown crossover potential in the US in the past year.

Lay Zhang’s album “Namanana†peaked at No 21 on the US Billboard 200 chart, making him the highest-charting Mando-pop artist ever. Kris Wu controversially topped the US iTunes charts with his debut album, “Antaresâ€, last year. And hip hop act Higher Brothers’ track Made in China was featured during the end credits of the HBO show Silicon Valley.

 

 

 

 

 

 

Accessibility will be one of the biggest hurdles for the global spread of Chinese pop music. It’s no secret that China blocks a huge number of websites (including the Post). And some of these sites – Facebook, Twitter and even YouTube – are some of the biggest avenues of discovery for international audiences.

 

 

Not only that, but fan-artist relationships on social media have become the cornerstone of crossover success with K-pop, and it’s hard to see Chinese artists having that same connection with fans worldwide if they can’t (legally) access the same sites that their international followers use.

 

 

While K-pop can be used as a model for crossover potential, South Korea has built up a massive infrastructure for ensuring its content reaches the widest audiences possible, from the English-language channel Arirang and fan translators to events such as KCON.

 

 

 

 

 

K-pop’s crossover success is not the result of a series of isolated incidents, but a deeply interconnected framework.

 

 

“While the Korean music industry pours money and research into exporting its music, C-pop considers China’s musical tastes first,†culture journalist Emma-Lee Moss wrote for i-D magazine. “The most beloved Chinese pop star of the last decade, Jay Chou, is a singer-songwriter in the alt-rock style, which is nothing like the audacious, hyperactive synth-pop that makes waves abroad,†she says.

 

 

However, the idol format that has been a huge success in South Korea and Japan is now being emulated in China. Some of the country’s biggest stars – Zhang, Wu and Jackson Wang – started their careers in K-pop groups, so it feels natural that there would be some cultural exchange when it comes to use of idols to create brands.

 

 

 

 

Besides, China’s burgeoning idol scene is probably the easiest way for an established K-pop or J-pop fan to delve into C-pop.

 

 

 

Top K-pop company SM Entertainment has long flirted with the Chinese market via Mandarin-language subunits of Korean pop outfits. And it has just revealed a full-on C-pop group named WayV, the China-based sub-unit of the K-pop act NCT. This creation may see the established international fan base of NCT convert to following WayV or other Chinese acts.

 

 

As C-pop becomes more accessible to international fans every day, it’ll be fascinating to see how it fares on the world stage in the years to come.

 

 

[waycrispy1]

but they don't even care to make cpop popular in China, film & television >>>>> music for the foreseeable future, unless more artists actually start making music their main gig instead of just their side gig

 

There really is no motivation to make it more accessible, they serve the mainland first and foremost then the clusters of overseas Chinese. For artists that really want to get more recognition outside of China, they'll do what Higher Brothers, Kris or Lexie did and sign with 88rising or some other company for outside of China promotions.

[Kaitoh]

China is probably way more profitable than western scene so they just need to keep making music for their own country and they will be richer than any other singer in the world

[Solemn_Penance]

Interesting read, thanks

[reiichi]

but they don't even care to make cpop popular in China, film & television >>>>> music for the foreseeable future, unless more artists actually start making music their main gig instead of just their side gig

 

There really is no motivation to make it more accessible, they serve the mainland first and foremost then the clusters of overseas Chinese. For artists that really want to get more recognition outside of China, they'll do what Higher Brothers, Kris or Lexie did and sign with 88rising or some other company for outside of China promotions.

 

Korean idols very often make more money from TV and advertising than they do from music, but music still is seen as their 'real job' because they spend a lot of time performing on stage. In the end it's a main gig if you dedicate your time to it, it doesn't matter if it's not the money maker. 

[waycrispy1]

Korean idols very often make more money from TV and advertising than they do from music, but music still is seen as their 'real job' because they spend a lot of time performing on stage. In the end it's a main gig if you dedicate your time to it, it doesn't matter if it's not the money maker. 

 

Are you familiar with the Chinese entertainment industry? How often do the Chinese artists actually perform on stage? They don't accumulate fans through their music. You can have a song that everyone can sing along to, but nobody even knows who the singer is. You know who performs that really popular song on stage? a famous actor. Do you know who else they let perform? A famous singer who is way past his or her prime singing a song from over a decade ago. Unless you already become famous through other means, you won't even get a chance to become well known through your music.

[reiichi]

Are you familiar with the Chinese entertainment industry? How often do the Chinese artists actually perform on stage? They don't accumulate fans through their music. You can have a song that everyone can sing along to, but nobody even knows who the singer is. You know who performs that really popular song on stage? a famous actor. Do you know who else they let perform? A famous singer who is way past his or her prime singing a song from over a decade ago. Unless you already become famous through other means, you won't even get a chance to become well known through your music.

Yes I know, just saying that the K-pop industry is kinda the same if you just look at how idols make money, and the main difference is indeed that music is their main job when you look at the time they spend on it, despite not making much money from it.

[Drama Drama Drama]

I feel like in CPOP music is not important. It's more important the star factor to attract fans and cfs.

I feel them like adversting idols than music idols.

The relevance is measured in based of quantity of money gained in brands cfs and followers in Weibo.

It's more create it boys and it girls for chinese pop culture than create singers.

[waycrispy1]

I feel like in CPOP music is not important. It's more important the star factor to attract fans and cfs.

I feel them like adversting idols than music idols.

The relevance is measured in based of quantity of money gained in brands cfs and followers in Weibo.

It's more create it boys and it girls for chinese pop culture than create singers.

 

Thank you, you nailed it! That is exactly why fans/companies pay to get celebs on the top of hot search lists, it's all about buzz. Nobody cares about the actual music. You can be a buzz-worthy celeb and put out the most basic song and get enough people to buy it. On the other hand, you can make the most amazing music, but nobody will care unless you do things other than music to build the buzz.

[�SHERRY�]

i wish they would at least list all artists and sons name in ENGLISH cos when i tried to listen on spotify everything is in mandarin 

[Mo_]

C-pop acts don't really need to try and penetrate Western markets because China is way more lucrative. However K-pop did wonders for South Korea in terms of soft power and if the Chinese government decide that they want to increase their soft power I'm pretty sure they'll support and encourage the export of Chinese cultural products.

 

And K-pop already somewhat opened the doors to Asian pop music in the West so I'm guessing that C-pop acts won't find that much resistence (especially idols and especially for those who come from K-pop).

 

Anyway this is actually a really fascinating topic for me and I'm really curious to see what will happen in the future.

[I-stan-all]

There may not be a lot of translations available for c-pop but YouTube has lots of translated c-dramas with all the episodes conveniently arranged in a playlist. And if we’re talking about a Hallyu-wave-like thing for China, dramas are a good place to start. Didn’t the Korean wave begin with a lot of people becoming interested in korean dramas? (Not sure about this but have an impression that’s how it happened).

 

Anyway, I’ve only recently discovered cdramas on YouTube and I feel like I’ve come across a treasure trove. I like them a bit more than korean dramas and the actors are soooo good looking.

 

Example:

 

A drama series

 

 

 

 

Bei Weiwei (Zheng Shuang) is the computer department goddess, who excels in her studies. She aspires to be an online game developer, and goes by the user ID of Luwei Weiwei in the online role-playing game A Chinese Ghost Story. After she gets dumped by her online husband Zhenshui Wuxiang, she gets approached by the number one player Yixiao Naihe, who suggested that they get married so they both can participate in a couple competition within the game. The newly formed couple instantly hit it off, and undergo many adventures together in the game.

 

However, Wei Wei never expected the real identity of her virtual husband to be her college senior, Xiao Nai (Yang Yang) who is described as the cream of the crop in both sports and academics. When Wei Wei discovers his true identity, they have already fallen in love with each other. Together, they overcome numerous misunderstandings and obstacles standing in their way of their budding relationship.

 

 

A movie