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Professor Kim Ji-Yeong analyzed CLC's 'No' and discussed the definition of female beauty in the male dominated Korean society.


Ash-Pikachu

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I saw a music video called NO by CLC.
 
The paradox that the face of rejection and resistance arising from the decisive decision of women should be equipped with all the makeup earrings and high heels is structuring the whole of this movie.
 
"Red lip no
Earring no
High heels no
Handbag no"
 
What do you mean by the fact that you want to send all the object of rejection into the coffin but the object is wrapped up with all the objects of rejection that surround your whole body?
 
The guilt of women means that the corsets are no longer detachable with the secondary and added items but constitute the gendered body of women themselves.
 
In addition, the boy refuses to accept the beautiful, clean and sexy woman 's image of a male - approved cool girl, but these three images are repeatedly arranged. It is also a reaffirmation that the value of beauty, purity and sexy is already broken into the self-image of those who have already been thoroughly internalized by the existence value of women.
 
The gesture of "no" is also a message that it becomes part of the expression of self-confidence that has been absorbed by me.
 
In other words, the men who admire the power of the enemy in the field of power, but the still tacky taste, but still shackles of the society can not shake any ground, and still the male society is a good thing to prove that the rain.
 
— Professor Ji Yeong (x)
 
__________
 
Note: The translation above is from Google Translate, read below for further details of the message context.

 

__________

 

Professor Kim Ji Yeong raised the topic about how South Korea is male dominated through describing the music video itself of CLC's 'No' in an article she has written herself, as well as talked about it via her personal SNS.

 

What she meant was that the music video showed a paradox that women were facing. Although the message of the music video is to ask women to reject the traditional definition of beauty which includes being innocent, cute & sexy image along with the feminine items such as earrings, high heels & handbag, the music video repeatedly shows that the girls are surrounded exactly with those feminine items.

 

The professor has stated that the music video showed that women could not really detach themselves from those standards because those values for women were too deeply rooted in the society.

 

In light of the statement, an anonymous user expressed themselves with positive opinion in regards to the music video, saying that...

 

“There may be some disappointing parts in the music video but nothing is perfect from the beginning.†[source]

 

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2019

 

This is different from the conventional â€œcoolâ€, 
Yeah, what I do with â€œme†is my business
✔

 

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NO - CLC 

♫ Red lip NO
Earrings NO
High heels NO
Handbag NO â™ª

 

______________________________

 

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