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The Problem With "The Twelve" - Misogyny in the Kpop Industry


enchante

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"If you want to be original, be ready to be copied." -Coco Chanel

 

Picture this, you invest billions of won and countless hours into bringing to life an original, never-been-seen-before group. You break all kinds of barriers and set all kinds of records in doing so. You dedicate three years of your life to seeing an incredibly experimental idea to its fulfillment. Then, shortly after you're finally beginning to get recognition, someone else uses all the work you've done and creates a two-bit version of your idea looking for success. That's the current situation with Blockberry Creative's LOONA and Stardium Ent's upcoming boy group "The Twelve." 

 

What I'm here to talk about today isn't the blatant rip-off of LOONA's concept, that's already been stressed enough. I'm here to discuss the misogyny that fuels these kinds of debacles. LOONA is undoubtedly already at a disadvantage as a girl group within the Kpop industry. The typically patriarchal and misogynistic culture of South Korea permeates every aspect of the country, even it's international fandoms. Compare this event to other earlier accusations of plagiarism involving boy groups, nobody ever claimed those fandoms were overreacting, even though sometimes they clearly were. 

 

LOONA has created an incredibly specific concept, but because they are women they aren't deemed worthy of the outrage afforded to their male counterparts. The misogynistic view of women that yes, IS a problem within Kpop fandoms, allows fans to think of girl groups as lesser. Despite clear and unashamed plagiarism, Orbits are accused of overreacting, and people are far more quick to jump to the defense of this boy group then they are of LOONA. Frankly, I believe that by buying into the patriarchal culture of Korean society, the international kpop fandom lets things pass that they never would within western society. 

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Yes I agree with everything you said

 

But in this case, it was to be expected that SOMEBODY would try to steal the Loona concept, whether it be a boy group or a girl group. Originality in the K-idol scene isn't a thing that exists. Any time someone does something "original" it is immediately beaten to death by a million others

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If that is the case, isn't it mysoginistic to blame the fangirls, that you know are girls, for wanting to like a boygroup?

 

Like... why are you guys pulling the mysoginy card against fangirls that are, surprise, women imstupid.png

Internalized misogyny is a thing. Being a feminist doesn't mean letting other women get away with bad behavior.

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Internalized misogyny is a thing. Being a feminist doesn't mean letting other women get away with bad behavior.

 

Still doesn't change the fact that a lot of girlgroup stans always blame "the fangirls" for trivial things and think that stanning a girlgroup is the epitome of feminism.

 

So whenever i see girlgroup stans accuse fangirls and beliting them, but at the same time say that their favourite group suffers from  misogyny i just idontthinksobetchplz.png

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Yes I agree with everything you said

 

But in this case, it was to be expected that SOMEBODY would try to steal the Loona concept, whether it be a boy group or a girl group. Originality in the K-idol scene isn't a thing that exists. Any time someone does something "original" it is immediately beaten to death by a million others

I'm an Orbit but even LOONA wasn't the first group to attempt this method. Jaden Jeong (the creative director behind LOONA) originally wanted to do this with Lovelyz, but he lacked the budget back then to get the result he wanted.

 

Honestly, I don't get the big deal here. The only similarities so far are that both groups have/will have 12 members, and they're being revealed one by one. LOONA didn't exactly invent having a large group, and I've seen other groups that have attempted to reveal their members at least weekly (I forget their name now, but it was a nugu girl group that I think either didn't get to debut in the end, or they disbanded shortly after - this was early 2017, I think).

 

Now if this boy group also has representative animals, colors, fruits, and their own "LOONAVERSE" theories that tie into their music videos, I might be a bit more skeptical - but LOONA didn't really invent any of those things either (CLC comes to mind with their representative fruits - I don't know if they ever used them for anything, but they do have them).

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Still doesn't change the fact that a lot of girlgroup stans always blame "the fangirls" for trivial things and think that stanning a girlgroup is the epitome of feminism.

 

So whenever i see girlgroup stans accuse fangirls and beliting them, but at the same time say that their favourite group suffers from  misogyny i just idontthinksobetchplz.png

 

As I said, feminism isn't an excuse to have bad behavior, nor does internalized misogyny excuse the behavior of other women. It still doesn't change the fact that Kpop girl groups are a target for misogynistic behaviors, and that undoubtedly the industry and by extension the fans tend to view women as less compared to their male counterparts.

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I'm an Orbit but even LOONA wasn't the first group to attempt this method. Jaden Jeong (the creative director behind LOONA) originally wanted to do this with Lovelyz, but he lacked the budget back then to get the result he wanted.

 

Honestly, I don't get the big deal here. The only similarities so far are that both groups have/will have 12 members, and they're being revealed one by one. LOONA didn't exactly invent having a large group, and I've seen other groups that have attempted to reveal their members at least weekly (I forget their name now, but it was a nugu girl group that I think either didn't get to debut in the end, or they disbanded shortly after - this was early 2017, I think).

 

Now if this boy group also has representative animals, colors, fruits, and their own "LOONAVERSE" theories that tie into their music videos, I might be a bit more skeptical - but LOONA didn't really invent any of those things either (CLC comes to mind with their representative fruits - I don't know if they ever used them for anything, but they do have them).

I think regardless of your view on whether the use of the concept warrants such outrage or not, what I was primarily trying to focus on is how misogyny affects the public response of this, after all, it is undoubtedly plagiarism. Despite Jaden Jeong's failed attempts to do the concept with Lovelyz I feel I can confidently say that LOONA are the ones who coined the concept and saw it through to completion. 

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but loona didn't come up with the girl of the month concept their boss who is most likely a man (correct me if i'm wrong) did so is it really misogny?

I think its bc people talked shit about loona's concept before and now it's a boygroup everyone will prob be omg so exciting!! It happened w wjsn being 13 members vs SVT w 13 members as well: most reactions to both groups were different

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Billions? I highly doubt anywhere near even half a billion was invested into Loona

http://www.news-ade.com/?c=news&m=newsview&idx=1000016528

 

The title translated "The main character of 9.9 billion promotions, the girl of the month"

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Compare this event to other earlier accusations of plagiarism involving boy groups, nobody ever claimed those fandoms were overreacting, even though sometimes they clearly were.

 

As an ARMY I'd like to disagree with that point. We very often called out other bg fandoms for overreacting.

 

Tbqh, I don't think revealing members each month is something you can claim as your own unique concept that no-one is allowed to copy. It's like complaining that the Unit and MixNine copied PD101, there weren't ever any problems because of that, were there? (seriously, there might have been some and I just didn't notice because I wasn't really involved any of those shows, so, please, correct me if I'm wrong).

All in all, I think it's a positive thing that people aren't overreacting like they usually are when boygroups are involved. People claim plagiarism far too often in the Kpop industry...

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I know saying Loona doesn't own the girl a month but Loona was the first one to do with solo mv and subunits with such a unique concepts for all 12 girls. I just think it very cheap of this agency to redo it boys. It easier for boy group to become famous in the kpop world. Idk orbits have every to be upset over this and BBC should do something about it.

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People refusing to acknowledge the fact that they're copying loona? Yes, I agree with you

But I don't think there's need for any "outrage" against the boy group, it's still pretty harmless and they're just doing the same publicity strategy, I think loona's image has way more strong aspects such as the loonaverse, if they start copying other things then yeah, their company deserves to be called out

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As an ARMY I'd like to disagree with that point. We very often called out other bg fandoms for overreacting.

 

Tbqh, I don't think revealing members each month is something you can claim as your own unique concept that no-one is allowed to copy. It's like complaining that the Unit and MixNine copied PD101, there weren't ever any problems because of that, were there? (seriously, there might have been some and I just didn't notice because I wasn't really involved any of those shows, so, please, correct me if I'm wrong).

All in all, I think it's a positive thing that people aren't overreacting like they usually are when boygroups are involved. People claim plagiarism far too often in the Kpop industry...

It is a unique concept though, what LOONA did as a group was groundbreaking. Also I never mentioned Army or BTS anywhere in the post.

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