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umm... does it seem like sm is half assing the girls' lightsticks


literally tilted

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I feel like SHINee's lightstick was easy to make look nice because they have a concept that relates to light and diamonds and stars, etc. Someone correct me if I'm wrong, but the other groups don't really have concepts that relate to specific objects that SM can convey easily into a lightstick. I like SNSD's though, I think it's pretty

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Honestly even the male lightsticks are mostly not that pretty and kinda uncreative (I still like the groups but their lightsticks are kinda meh). I mean they gave tvxq a glass of wine. SUJU has a cheap looking superman toy. Exo has their logo. Nct got a huge radioactive cube. 

 

The only one that looks really pretty is shinee's one. Sm imo has some of the worst lightsticks. Given the company's size and success they really could have hired better designers.

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Don't expect too much of BoA's, the stick will be exactly the same as SNSD and Red Velvet's. You can already see on the preview that it has the same colored band right under the lightbulb. 

 

The real scam though is having your artist tell the fans they actively took part in making the lightstick's design when it looks exactly like another group of the exact same agency when the full design is revealed. I'm not a SNSD fan but when I saw the first preview I called it, even laughed that the lightsticks would look exactly the same and my friend told me SNSD members designed it.. I felt so sorry because when the actual design was revealed, it was nothing different from Red Velvet's except for the lightbulb. 

 

SM hate their girlgroups and BoA will get the same treatment. Even when you compare the lightsticks of their male groups you can tell they're very different from one another. NCT's might be the ugliest in my eyes but at least it has a somewhat 'original' shape. But I agree overall SM has no creativity when it comes to lightsticks... 

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Honestly sm is only about the profit, if they see money in one of the groups fandom. They will try to milk it as much as they can lol

Doesn't explain the lack of EXO comebacks, but SM also cares about potential, and maybe NCT has bigger international potential.

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