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Feels like SM deliberately wants to accelerate EXO's decline...


cheolbong supremacy

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Incoming long rant: I'm sorry I have to get this off my chest just once or else I'll explode. Fuck you SM. EXO just came back with what could be their best album yet, a banger of a title track, and nothing but quality. They drop the MV, do a few lives at music stations and then....nada, zilch, nothing. SM have been doing this since 2016, but at least even then they gave us a few crumbs to live off. 

 

It's not like EXO doesn't have time, it's not like shows left and right arent asking for them, it's not like they dont have fans everywhere ready to promote the shit out of everything they do.It's just SM not giving one shit about EXO, even though they've gotten such amazing results in their coming 7th year, STILL rising higher and higher even while fans are in a drought in an age of social media and exposure where everyone and their mothers try to give their groups 45674565 content we're still surviving on content from fucking 2013, EXO's last reality show and maybe 5 vlives every 6 months (didnt Chanyeol or someone say they wanted to do more vlives but their managers said no!?) . We all know that YG is an exception bc of the whole elitism/ misogynistic tendencies etc. But SM have always been about one thing and that's MONEY. What is EXO doing all year round if not bringin in truckloads of just that?? Shipped off to tour as soon as they can. Consistently selling millions. Just last year had their biggest hit since Growl. Performed at the Olympics. And what did SM do to capitalize on that?? NOTHING. 

 
..I am not usually this negative and I'm sorry if this is annoying, but I was looking forward to this comeback so much and I expected more. In a half serious, half frustrated way, it feels like SM isn't even doing the MINIMAL they used to do. It's like they WANT the lack of promotions to let people slowly forget about EXO or something, as if they thought EXO should have faded away by now so they could implement the next part of their plan for other groups. They're being lazy. That's it...LAZY. I know everyone says "it's just the SM CYCLE! Older groups get put on the back burner, just the way of life!" So because SM fucked up their other top groups for no reason, we should let the same happen for EXO too? Nah, man. EXO-Ls are still here and will continue to support EXO and promote EXO where SM won't. But again, there's only so much fans can do.
 
And EXO deserves better than this. rlytearpls.png  
 
TLDR: SM do your fucking job for once please. rlytearpls.png 
 

Sorry for the semi paranoid title lmao. issa bait title/ joke don't take it too seriously ...

 

Or....
is ...it??rlytearpls.png  SM making us all boo boo the fool istg

 

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I get everyone is worried but if SM truly wanted that. We wouldn't have had a month of preorders or Ifans having the chance to get the album or a comeback at fucking all for that matter. They could've said fuck it lets wait til next year, because they can't win an award or be nominated.  I get ppl are sad about promotions but this fandom is forever doing the most. 

 

 

 

I hate SM as much as the next but I feel its a bit dramatic. Just a bit. 

 

 

If SM gave EXO promo's next week I wonder if y'all would say all of this. Kai has made it clear they are. Just wait.. please. 

 

 

To ADD.

 

EXO has broken all their previous records without that. So groups get all that promo and then some and can't even make a dent.... so... yeah

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i mean you said it yourself, exo is doing really well, sm doesn't need to put in more resources for this particular group

they aren't sabotaging them, just doing business as usual - at least most of them have side projects

i honestly don't see sm changing the way they promote exo as group

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Yes it happened before. But seriously, there's nothing u can do about this sm so-called cycle. Even elf who has shares in the company couldnt do anything about it, i doubt exo L stand a chance.

 

Maybe exo should have their own label like labelsj

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I get everyone is worried but if SM truly wanted that. We wouldn't have had a month of preorders or Ifans having the chance to get the album or a comeback at fucking all for that matter. They could've said fuck it lets wait til next year, because they can't win an award or be nominated.  I get ppl are sad about promotions but this fandom is forever doing the most. 

 

 

 

I hate SM as much as the next but I feel its a bit dramatic. Just a bit. 

 

 

If SM gave EXO promo's next week I wonder if y'all would say all of this. Kai has made it clear they are. Just wait.. please. 

 

Okay, wow SM did the bare minimum and gave them a reasonable pre order time and finally considered the guge demand for their albums outside of Korea. WOW. Give SM a round of applause for doing what any normal business person shoulda done ages ago!

 

HSWRED I know what you mean, but that's probably why I'm extra disappointed. Because they gave me a little hope and I thought things were changin but I just played myself once again sfzdxg

 

edit in response to your edit: "EXO has broken all their previous records without that. So groups get all that promo and then some and can't even make a dent.... so... yeah"

 

Yes and that is amazing and like I mentioned I am EXTREMELY proud of them for that but...At this point I dont CARE, I don't want to make this the NORM. I don't want to say every time "SM did a shitty job once again but we have EXOLS busting our asses off so IS ALL GOOD." 

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I get everyone is worried but if SM truly wanted that. We wouldn't have had a month of preorders or Ifans having the chance to get the album or a comeback at fucking all for that matter. They could've said fuck it lets wait til next year, because they can't win an award or be nominated.  I get ppl are sad about promotions but this fandom is forever doing the most. 

 

 

 

I hate SM as much as the next but I feel its a bit dramatic. Just a bit. 

 

 

If SM gave EXO promo's next week I wonder if y'all would say all of this. Kai has made it clear they are. Just wait.. please. 

 

 

To ADD.

 

EXO has broken all their previous records without that. So groups get all that promo and then some and can't even make a dent.... so... yeah

The 1 month pre order thing was the bare minimum and only after we BEGGED and begged. Yeah it was good and I'm thankful but what we all really wanted was to see the boys, where is that at? Nowhere. 

I also love our boys but they tend to be more optimistic about the situation than us lmao, they also said they would promote a lot last year and we see what we got..

If we do get stuff though (which seems unlikely, everyone starts promoting straight from the first week, Key is) then SM would have done nothing more than their job

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Okay, wow SM did the bare minimum and gave them a reasonable pre order time and finally considered the guge demand for their albums outside of Korea. WOW. Give SM a round of applause for doing what any normal business person shoulda done ages ago!

 

HSWRED I know what you mean, but that's probably why I'm extra disappointed. Because they gave me a little hope and I thought things were changin but I just played myself once again sfzdxg

Y'all don't get it do you. SM has done more in the past month then they've done in a while in terms of slowly listening to us. It's not a perfect system and SM is trash. WE GET THAT. It doesn't need to be repeated every damn comeback. 

 

SM has a job they fail at we get it. Big shocker. However, SM does a bit more for EXO when it comes to social media and trying to do slow engagement. Look at that fucking twitter. That's the most EXO's twitter has ever been alive since she was born. Especially out of ALL SM artist. 

 

ENGAGE with it. Everyone cried and called it merch bot but hardly engage with it. They got a WHOLE IG filter. USE IN ENGAGE with it. 

 

SM IS TRASH.... WHOS SUPRISED IN 2018. You have a chance to engage with things SM is testing. The # tags, the filters all of that. Instead of crying... USE IT AND ENGAGE. 

 

That is all marketing 101. SM is going to see how much we actually use it. Find out what to do else and will add more to it.

 

SM is stupid as well as not stupid. 

 

SM Has not EVER cared to put any of their Artist in US stores or Amazon. PERIOD. Are they a horrible company. YES. Are they at least doing something instead of sitting home eating chips. YES. 

 

 

Groups would kill to have their album available on US shelves. ARE YOU FUCKING KIDDING ME? 

 

 

I get lack of promotions are disappointing, but y'all really at like SM is doing nothing at fucking all like they do F(X). So let's not. 

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I ONLY WANT ONE REALITY SHOW WITH LIKE 5 EPISODES WHERE EACH IS LIKE 30 MINS LONG I WILL TAKE IT

 

JUST SOME CONTENT WITH THE WHOLE GROUP AND NOT TWO MEMBERS DOING SMTH WHILE THE SIX OTHERS ARE ON HIATUS :cry:

 

IDC ABOUT VARIES SHOWS :cry:

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The 1 month pre order thing was the bare minimum and only after we BEGGED and begged. Yeah it was good and I'm thankful but what we all really wanted was to see the boys, where is that at? Nowhere. 

I also love our boys but they tend to be more optimistic about the situation than us lmao, they also said they would promote a lot last year and we see what we got..

If we do get stuff though (which seems unlikely, everyone starts promoting straight from the first week, Key is) then SM would have done nothing more than their job

Read my reply to PCYWHY.

 

 

You guys act like I don't get that...

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I ONLY WANT ONE REALITY SHOW WITH LIKE 5 EPISODES WHERE EACH IS LIKE 30 MINS LONG I WILL TAKE IT

 

JUST SOME CONTENT WITH THE WHOLE GROUP AND NOT TWO MEMBERS DOING SMTH WHILE THE SIX OTHERS ARE ON HIATUS warstarplz.png

 

IDC ABOUT VARIES SHOWS warstarplz.png

Baek said it was coming. I just feel we need to wait a bit. Kai said promo's are coming. Just wait. 

 

 

I feel I'm like hated as just trying to see it from the perspective of a business and not a fan. 

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The 1 month pre order thing was the bare minimum and only after we BEGGED and begged. Yeah it was good and I'm thankful but what we all really wanted was to see the boys, where is that at? Nowhere. 

I also love our boys but they tend to be more optimistic about the situation than us lmao, they also said they would promote a lot last year and we see what we got..

If we do get stuff though (which seems unlikely, everyone starts promoting straight from the first week, Key is) then SM would have done nothing more than their job

Exactly what im trying to day, thank you. I don't understand people condoning this as a standard of kpop like it's some sort of rule that a certain aged group means you should be ready to fade away. I don't understand the people PRAISING SM of all things. Do you praise a student when they hand in their homework on time? Praise an employee for finishing their shift? No shit you dont bc its their JOB its whats EXPECTED of them.

 

SM does 1% of the expected rational thing and EXOLs die of happiness. Thats just fucking sad man. We've had to work with so little. Yes, we help exo get great sales and they are still rising and thats cool but what abt a little effort from SM to reciprocate? They lose NOTHING by letting EXO promote decently yet they still dont care. Its ridiculous

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I ONLY WANT ONE REALITY SHOW WITH LIKE 5 EPISODES WHERE EACH IS LIKE 30 MINS LONG I WILL TAKE IT

 

JUST SOME CONTENT WITH THE WHOLE GROUP AND NOT TWO MEMBERS DOING SMTH WHILE THE SIX OTHERS ARE ON HIATUS warstarplz.png

 

IDC ABOUT VARIES SHOWS warstarplz.png

didn't they say they are releasing one.. lol 

Baek said it was coming. I just feel we need to wait a bit. Kai said promo's are coming. Just wait. 

 

 

I feel I'm like hated as just trying to see it from the perspective of a business and not a fan. 

they want everything all at once but then complain when it comes all at once too.. lol

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Y'all don't get it do you. SM has done more in the past month then they've done in a while in terms of slowly listening to us. It's not a perfect system and SM is trash. WE GET THAT. It doesn't need to be repeated every damn comeback. 

 

SM has a job they fail at we get it. Big shocker. However, SM does a bit more for EXO when it comes to social media and trying to do slow engagement. Look at that fucking twitter. That's the most EXO's twitter has ever been alive since she was born. Especially out of ALL SM artist. 

 

ENGAGE with it. Everyone cried and called it merch bot but hardly engage with it. They got a WHOLE IG filter. USE IN ENGAGE with it. 

 

SM IS TRASH.... WHOS SUPRISED IN 2018. You have a chance to engage with things SM is testing. The # tags, the filters all of that. Instead of crying... USE IT AND ENGAGE. 

 

That is all marketing 101. SM is going to see how much we actually use it. Find out what to do else and will add more to it.

 

SM is stupid as well as not stupid. 

 

SM Has not EVER cared to put any of their Artist in US stores or Amazon. PERIOD. Are they a horrible company. YES. Are they at least doing something instead of sitting home eating chips. YES. 

 

 

Groups would kill to have their album available on US shelves. ARE YOU FUCKING KIDDING ME? 

 

 

I get lack of promotions are disappointing, but y'all really at like SM is doing nothing at fucking all like they do F(X). So let's not.

 

Sis why the sudden love towards sm

 

Because they gave us a month to pre order but no album details till like two days before d-day?

 

Or is it the messy Friday cb that fucked us more than helped us? It completely killed the cb hype. Its completely dead that alll we freaking do is "engage" with merch bot and whine about how sad this cb is. Exols whined about this more than they did when EXOs cb was four months due RIP SIS RIP

 

The only good thing sm did for this cb was the us stores and the Amazon links (ifans were acknowledged wig)

 

Other than that its still as shitty as ever

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Y'all don't get it do you. SM has done more in the past month then they've done in a while in terms of slowly listening to us. It's not a perfect system and SM is trash. WE GET THAT. It doesn't need to be repeated every damn comeback. 

 

SM has a job they fail at we get it. Big shocker. However, SM does a bit more for EXO when it comes to social media and trying to do slow engagement. Look at that fucking twitter. That's the most EXO's twitter has ever been alive since she was born. Especially out of ALL SM artist. 

 

ENGAGE with it. Everyone cried and called it merch bot but hardly engage with it. They got a WHOLE IG filter. USE IN ENGAGE with it. 

 

SM IS TRASH.... WHOS SUPRISED IN 2018. You have a chance to engage with things SM is testing. The # tags, the filters all of that. Instead of crying... USE IT AND ENGAGE. 

 

That is all marketing 101. SM is going to see how much we actually use it. Find out what to do else and will add more to it.

 

SM is stupid as well as not stupid. 

 

SM Has not EVER cared to put any of their Artist in US stores or Amazon. PERIOD. Are they a horrible company. YES. Are they at least doing something instead of sitting home eating chips. YES. 

 

 

Groups would kill to have their album available on US shelves. ARE YOU FUCKING KIDDING ME? 

 

 

I get lack of promotions are disappointing, but y'all really at like SM is doing nothing at fucking all like they do F(X). So let's not. 

But you are missing the point ajdkfk

All that stuff, again, is the bare minimum. And are we suggesting we engage with a twitter account that it's run by staff? If it was run by the boys then yeah but why should I engage with a twitter account that only posts updates that I can get from any fanbase?

Please none of that is what we truly want, more than anything, as constantly mentioned, we want to SEE THEM together, interact idk do SOMETHING. 

This whole thing is even more ridiculous if you compare EXO'S comeback schedule with pretty much any other SM artist, no one, literally no one, who had an active cb in SM had as little activities as EXO has now, it's insane. 

I'm not about to kiss SM for doing the bare minimum sorry.

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didn't they say they are releasing one.. lol 

they want everything all at once but then complain when it comes all at once too.. lol

Exactly what im trying to day, thank you. I don't understand people condoning this as a standard of kpop like it's some sort of rule that a certain aged group means you should be ready to fade away. I don't understand the people PRAISING SM of all things. Do you praise a student when they hand in their homework on time? Praise an employee for finishing their shift? No shit you dont bc its their JOB its whats EXPECTED of them.

SM does 1% of the expected rational thing and EXOLs die of happiness. Thats just fucking sad man. We've had to work with so little. Yes, we help exo get great sales and they are still rising and thats cool but what abt a little effort from SM to reciprocate? They lose NOTHING by letting EXO promote decently yet they still dont care. Its ridiculous

But where tf is it? Exo weren't even caught filming smth and like half of them were busy around the clock :((

 

Baeks a lot of shit you cant take him for a legit source :unsure:

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didn't they say they are releasing one.. lol 

 

they want everything all at once but then complain when it comes all at once too.. lol

Like it's not like it's not happening. It's been said it is. So I really just don't get the fuss. Like EXO has to do other shit too. Some of them aren't just EXO anymore. It's like they don't get it. They act like i'm giving SM praise when I'm just saying SM is doing more than they did before meaning SM is just old as fuck and is stuck in their ways and are taking their sweet time. Is it a good thing NO, but hey I'm not even going to try and be rational anymore.. 

 

It's like I have to be mad EXO isn't getting promo's or I'm an SM ass kisser when I truly HATE SM for nearly driving members to the brink of death. I am just looking at it as a marketing perspective and rational because EXO does need to be together and I rather EXO educated themselves and not get in a scandal in 2018. Just saying. 

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I get everyone is worried but if SM truly wanted that. We wouldn't have had a month of preorders or Ifans having the chance to get the album or a comeback at fucking all for that matter. They could've said fuck it lets wait til next year, because they can't win an award or be nominated.  I get ppl are sad about promotions but this fandom is forever doing the most. 

 

 

 

I hate SM as much as the next but I feel its a bit dramatic. Just a bit. 

 

 

If SM gave EXO promo's next week I wonder if y'all would say all of this. Kai has made it clear they are. Just wait.. please. 

 

 

To ADD.

 

EXO has broken all their previous records without that. So groups get all that promo and then some and can't even make a dent.... so... yeah

 

No cause the pattern im seeing now is what happened to super junior.. u gonna wait till exo gotta do a leeteuk speech and say they're treated like weeds in a flower garden for u to see the fockree thats going on..

 

I agree with you OP... SME is STUPID like... who tf tries to ruin.....

 

girl I was just gonna say who tries to ruin a top group ...but then i remember yg and 2ne1 but we not finna focus on yg right now... we gonna focus on crusty ass SMut Entertainment cause a binch is TIDE OF THE DISRESPEK!

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I mean just for y'all to see how "GREAT" SM is here is a comparison of exo's schedule during The War and now. The War which, as many know, also had barely any promos: 

You want me to see that, sit here and thank SM? No thank you.

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Sis why the sudden love towards sm

 

Because they gave us a month to pre order but no album details till like two days before d-day?

 

Or is it the messy Friday cb that fucked us more than helped us? It completely killed the cb hype. Its completely dead that alll we freaking do is "engage" with merch bot and whine about how sad this cb is. Exols whined about this more than they did when EXOs cb was four months due RIP SIS RIP

 

The only good thing sm did for this cb was the us stores and the Amazon links (ifans were acknowledged wig)

 

Other than that its still as shitty as ever

SIS that isn't love for SM.

 

I don't fuck with her. I don't expect nothing from her, but y'all act like SM has done nothing which ain't true. Y'all whined for a friday release tho. I've seen nothing but that on SNS about doing that for Billboard Charts but now OH FRIDAY RELEASES ARE BAD...

 

PICK

 

 

A

 

 

 

STRUGGLE 

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I feel you. It's frustrating. EXO despite million preorders get 0 variety shows, bare minimum and half-assed promotions for this cb meanwhile SM pulled all the strings for their favorite child that don't even sell 1/4 as much EXO, got all those cringy desperate American mediaplay, appear on US tv, events and award shows, their videos got posted almost every week on SM channel during their cbs.

 

I'm sure there's alot of demand and love calls for EXO to appear on many tv shows and get promotions and deals but nope SM doesn't do anything but instead they chose to invest loads and pull the strings for their current golden child.

 

EXO only got 1 cb this year, yet SM couldn't do their job well while their favoritism towards the other group is obvious esp their multiple cbs and a bunch of push while forgetting their real cash cow that brought them profits.

 

Thus, one of the reasons why SM lost to BigHit in terms of profits. Spending and investing on something that doesn't bring that much return while neglecting their cash cows EXO who definitely would've brought in much more. I'm baffled tbh.

 

I'm not here to preach hate on the junior group but it just baffles me SM can't even give EXO 1/2 or even 1/4 of that push/promo that group got. SM is too much. Obviously, you can't spell favoritism without SM. SM just suddenly forgot the existence of senior groups that made SM where they are today and neglect them.

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Totally get your frustration and it bothers me that people want to reprimand that just because "it's sm what can we do" unsure.png

 

I mean, sure, EXO still sells millions of albums, they're still doing great, but what SM is doing is they stopped focusing on conquering new fans and just feeding the bare minimum to old ones. Not saying EXO doesn't get new fans, I'm sure they do. But this strategy of promoting for a week then shipping them off to tour is really harmful in an age where exposure means everything. If at least they were more present in social media, but even that seems to be pretty rare.

 

So yeah, I'd be hella frustrated too if I were you. Especially because a lot of exols seem to be blind and even "angry" when it's pointed out that sm doesn't care anymore 0u0plz.png

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