PewDiePie will lose his crown as YouTube's biggest star next week, thanks to India's obsession with Bollywood

[My Everything]

 

 

PewDiePie, the Swedish vlogger whose real name is Felix Kjellberg, has long been the most popular personality on YouTube.

 

PewDiePie has racked up 67 million subscribers to his channel, despite purported Nazi jokes and racist comments, making him the most subscribed YouTuber of all time. It isn't unusual for his videos to garner anywhere between 3 and 5 million views a few days after being posted.

 

But according to analysis from Tubular, PewDiePie is likely to lose that long-held top slot on Monday, October 29, to T-Series, a Bollywood channel with 66 million subscribers that most Westerners have probably never heard of.

 

It already has more views than the Swedish YouTuber, but now it's on track to beat him in terms of numbers of subscribers.

 

T-Series/YouTube

T-Series isn't an individual, like Kjellberg, but a Mumbai-based film and entertainment company that has been around for decades. According to this Motherboard profile of T-Series, the company started out as an audio-cassette firm and offers music videos that go beyond Bollywood — which mostly consists of Hindi songs — with regional languages such as Tamil.

 

T-Series' YouTube channel comprises entirely Indian music videos. Its most viewed video is the song "Lahore" by Punjabi singer Guru Randhawa with 601 million views.

 

There are a few reasons T-Series has the advantage over PewDiePie. Its channel is more prolific than PewDiePie's, posting six videos in the space of 24 hours versus two from PewDiePie. As a one-man band, Kjellberg can't keep up.

 

India also has a population of 1.3 billion people and, unlike many Western markets, smartphone adoption is still growing. The country remains obsessed with Bollywood, so it's natural that new smartphone owners would turn to YouTube to find their favourite hits. If anything, it's surprising a Bollywood-oriented channel took this long to become the number one YouTuber.

 

As a result, T-Series is growing at a much faster clip than PewDiePie. According to Tubular, the Bollywood channel gained 4.2 million subscribers in September. PewDiePie gained just 863,000.

 

PewDiePie has talked about the rivalry with T-Series, and apparently expressed reservations that an "indie" YouTuber might be supplanted by a corporate channel.

 

In a video posted October 21, he said: "I don't really care about T-Series, I generally don't, but I think if YouTube does shift in a way where it does feel more corporate, then something else will take its place. People enjoy this connection so much, I think something else will show up if it becomes more corporate."

 

https://www.businessinsider.com/pewdiepie-overtaken-t-series-most-popular-youtube-2018-10?utm_content=bufferfce4d&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer-insider-main

 

[Oh_My_Jihyo]

the_evil_is_defeated.gif  

[Pirine]

Well, kind of. Hes still gonna be the most subscribed to individual on the platform.

[Sana <3]

who?

[AquaBlue]

He's technically the most subscribed YouTuber though. Yeah, his channel will no longer be the most followed, but it's still really impressive that he managed to gain all of those subscirbers all on his own through his own creation. Even though I don't like him in the slightest, he will remain iconic within the YouTube community. 

[protoplasm]

ah the only song i know(and like a lot) isnt on t-series lol

 

 

 

I haven't watched pewdie in a long time... was mostly interested in gameplays so

[JihyoStoleMyHeartAYAYAY]

as soon as I read the title I knew exactly is gonna be about T-Series 

[Acer]

Pew is over..

[CrayCray]

who?

[BITE MY CLIT]

t-series doesn't have this on their channel.... L

[mirurun]

I honestly don't know why they don't put the creators separate from corporations/big companies... it seems unfair to compare a company with potentially thousands of employees to one person

[Gj gf jfdhsvsb]

Thank god

[freya]

Obsession is an odd way to put it but okay

[Gj gf jfdhsvsb]

Obsession is an odd way to put it but okay

Fair point

[jamz]

crazy how it had to take a corporate channel to dethrone him

 

pew is still #1 in our hearts 

[accidie]

I mean, he has 67m subs but gets like 5m views per video so... david dobrik pulls the same numbers with 9m, thats more impressive imo

[Connie]

 

Lmfao I can't @ this

[Cobalt]

Damn, I didn't expect a music channel to overtake Pewdiepie's record. I didn't him to be overthroned in the first place. He still has the most impressive amount of subscribers, reaching milestones in the millions far before other Youtubers did. 

[JihyoStoleMyHeartAYAYAY]

hes at 68m subs now. his fans trying to get more subscribes. 

[love]

he had a long enough run tbh

[T R O L L A R C H]

I hate Bollywood. It's one of the reasons I'm ashamed of being an Indian/Desi