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Why do so many people here give importance to US music charts?


lompardy

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The United States is mostly a White country with a Hispanic minority and a sizable Black population. It's main musical groups therefore tend to be comprised of Whites, Hispanics and Blacks. I think it's emotionally damaging for East Asians to put so much emphasis on finding success in the United States.

 

East Asia has an enormous market for artists. South Korea is already a huge market and Japan has a unique market that South Koreans have successfully tapped into. China is also now probably one of the largest music markets in the world - especially for the concerts that Korean groups make money from.

 

Korean artists should focus on selling to the North-East Asian market for now. Maybe expanding into South-East Asia too.

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The United States is mostly a White country with a Hispanic minority and a sizable Black population. It's main musical groups therefore tend to be comprised of Whites, Hispanics and Blacks. I think it's emotionally damaging for East Asians to put so much emphasis on finding success in the United States.

 

East Asia has an enormous market for artists. South Korea is already a huge market and Japan has a unique market that South Koreans have successfully tapped into. China is also now probably one of the largest music markets in the world - especially for the concerts that Korean groups make money from.

 

Korean artists should focus on selling to the North-East Asian market for now. Maybe expanding into South-East Asia too.

 

The US is the #1 music industry in the world, so...

 

The East Asian market isn't that big. It's actually smaller than the US, seeing as how the only two industries in the top 10 are Japan and Korea.

 

The Korean market isn't huge.

 

China is not one of the largest music markets in the world. People need to realize that just because you have a large population, it doesn't mean you have a large music market.

 

Concerts are not part of the music industry. The music industry is based on sales of music, not concerts.

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Why turn down an invitation? It's money and a great opportunity.

 

e.g. BTS didn't have to change or put much effort into Western promotions, because most people invited them due their results and records.

 

 

Touring is just part of the game. Most artists will try to meet their fans. Plus it's not like the US is blocking them either.

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It's pretty simple tbh. Making it in the US means making it globally, at least for a pop artist. And besides that US market is not only the biggest music market in the world but its value is also rapidly growing (400-500M a year). US market is 2x bigger than Japanese and Chinese markets combined and 12 times bigger than Korean. Only other asian market in top 20 is India and is 4x smaller than korean. SEA countries seem to have a lot of kpop fans but they're not that profitable. 

 

Music fans may not pay attention to the charts but industry insiders do, and they can make you even bigger. It doesn't matter who lives in US if there is a chance of making a career there, artists and their companies would be stupid not to take it.

 

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I think that there is a difference in an artist's music becoming passively popular in the US, and engineering your music to suit the tastes of US listeners. Surely the latter is making Korean music worse for people who enjoy it for other reasons?

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