I don't 'expected' or a 'sure thing' to whatever happened to this group in the future (or to their long term career as we don't know if this group will take it off after debut like BNK/JKT in the first place) but a possibly that this group has advantage start compare to other Viet groups (the company that back them help too) and adding a 'wishful thinking'. Since my first post I already knowledge how hard is the market for idol groups to be successful (and pressed on how all these Asian countries not like Korea+Japan) when it comes to groups. That's y, Vietnam lack of it own exist groups in the first place. I don't get why u keep repeat the same thing to me for counterargument?
Maybe, there is a limit how long can a "cover" group can go. I saw few marketing analyses on BNK48 they all addressed it would be hard for BNK48's hype to last long due to its nature. 48 format is "stan" focused marketing/emotional marketing so it may be hard to keep the interest of "general public" onto the group.
NCT Vietnam has not even started trainee recruiting yet. It will take at least 3 years to debut the group. By that time, SGO may already wane.
An advantage of BNK48 is that Thailand's economy is dominated by Japanese investors who support BNK by hiring the group for their event for endorsement. Meanwhile, Vietnam's economy is dominated by Korean investors who won't as supportive to a J-pop-ish group.
A very reason why big music labels in Thailand doesn't join the "idol" market because it's much much more costly to produce and maintain and they ain't familiar with "idol" marketing leeching off fans to the fullest. They still use the same old marketing, event performance, concert, endorsement and tie-in. So, to them, idol is much much less profitable. BNK48 has made hefty income but, it's questionable how profitable the group has been as it requires huge budget to run.
As no big label joins the game, the expected fierce competition has not happened.
30 replies to this topic