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"Crazy Rich Asian" success has Hollywood scrambling


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LOS ANGELES — In the eight years that Lisa Takeuchi Cullen has been developing and writing for television, she never had a producer insist on casting an Asian American as the lead in a show.


 


For years, Hollywood operated under the belief that Asians couldn’t sell a movie or a TV series. That all changed earlier this month when Jon M. Chu’s "Crazy Rich Asians" debuted on the big screen, raking in $35 million in its first five days in theaters. That same week, a producer had called Cullen to pitch her a potential series.


 


“Usually after they explain the premise is when I jump in and say, ‘How would you feel if the leads were people of color?’†Cullen said. “This time, this producer said, ‘The only thing that’s non-negotiable is that the lead is Asian American.’â€


 


Their exchange indicated to Cullen that the box office success of "Crazy Rich Asians," the first major studio film to feature an all-Asian cast in 25 years, may have caused a tide to turn in Hollywood.


 


Although it is still too early to tell whether the historic romantic comedy has created lasting change for Asians in the industry, producers, writers, and talent agents say that studios are now scrambling to find Asian-centric stories like "Crazy Rich Asians," which has topped the domestic box office for three consecutive weekends. Ticket sales dropped a mere 5.7 percent in its second week, and the film made $28 million this past weekend, the highest-grossing Labor Day box office in more than a decade. It’s also officially the most successful studio rom com in nine years.


 


Last month, Chu and the team behind "Crazy Rich Asians" began working on a sequel to their first film. "Master of None" co-creator Alan Yang started shooting "Tigertail," a Netflix drama about a multi-generational Asian family. Ken Jeong landed a Netflix stand-up special that will also be directed by Chu. Amy Pascal's Pascal Pictures bought the rights to "Ayesha At Last," a romantic dramedy novel about a young Muslim girl.


 


And, on the same day "Crazy Rich Asians" opened in theaters, Cullen sold a pilot pitch called "’Ohana" to ABC.


 


“For us, one hurdle — maybe even the tallest hurdle — is getting networks to believe that audiences will show up for these stories, and I think that’s where 'Crazy Rich Asians' has moved the bar,†said Cullen. “In Hollywood, numbers speak. And when a movie with all Asian leads brings up $35 million in the first week, executives sit up and take notice.â€


 


 


read more at: https://www.nbcnews.com/news/asian-america/crazy-rich-asians-success-has-hollywood-scrambling-similar-asian-centric-n906316


 


A Huge Slap for Hollywood Execs.


 


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glad that Asian Excellence and Talents are now being recognized clap3.gif


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For years, Hollywood operated under the belief that Asians couldn’t sell a movie or a TV series.

 

Did they miss the 90's when Michelle Yeoh, Jet Li, Zhang Ziyi, Jackie Chan, John Cho and others were a thing, grossing hundreds of millions in movies?

 

People need to stop thinking that Hollywood didn't know because they did, they just didn't care because it was the investors and the funders who wouldn't take the risk, so Hollywood followed suit. It's why they often had token minority characters. It's also why many just make lazy efforts now at diversity by changing one character's skin color in a movie or tele show to appease people instead of finding and hiring minority writers, directors, producers or stories about minorities to make into movies like Crazy Rich Asians. If they can do the least and still make money, history shows that they will.

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For years, Hollywood operated under the belief that Asians couldn’t sell a movie or a TV series.

 

Did they miss the 90's when Michelle Yeoh, Jet Li, Zhang Ziyi, Jackie Chan, John Cho and others were a thing, grossing hundreds of millions in movies?

 

People need to stop thinking that Hollywood didn't know because they did, they just didn't care because it was the investors and the funders who wouldn't take the risk, so Hollywood followed suit. It's why they often had token minority characters. It's also why many just make lazy efforts now at diversity by changing one character's skin color in a movie or tele show to appease people instead of finding and hiring minority writers, directors, producers or stories about minorities to make into movies like Crazy Rich Asians. If they can do the least and still make money, history shows that they will.

 

Of course they know and no one's denying that. Most of Hollywood exces are just bunch of stupid ass white supremacist and that's the tea.

 

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and i just hope asians means, not just "chinese" or "koreans" if u know what i mean.

 

we'll get there eventually and as Southeast Asian, I'm just happy seeing my east asian brother/sisters getting this type of recognition

 

also

 

we actually have pretty successful South Asian Actresses in Hollywood

 

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And this is just the beginning of Asian Slayage!

 

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YASSS More asian representation in Hollywood please!!

 

 

 

Although it is still too early to tell whether the historic romantic comedy has created lasting change for Asians in the industry, producers, writers, and talent agents say that studios are now scrambling to find Asian-centric stories like "Crazy Rich Asians," which has topped the domestic box office for three consecutive weekends. 

 

I just hope they don't plan on white washing Asian-centric stories if they do adapt it. 

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YASSS More asian representation in Hollywood please!!

 

 

I just hope they don't plan on white washing Asian-centric stories if they do adapt it. 

 

oh hun they already doing that since forever..

 

Hollywood wanted to Whitewash "Crazy Rich Asians" - Hollywood ...

 

 

Hollywood wanted to whitewash "To All The Boys I've Loved ...

 

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I know they have but since CRA did so good, it should've shown them the light.

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I know they have but since CRA did so good, it should've shown them the light.

 

CRA is not the first ever successful all asian or asian lead cast movie in hollywood to have them see the light. As @Delirium said above we have the likes of Jackie Chan, Jet li, Michele Yeoh ( who is also in CRA ) etc were bringing hundreds of money from the 90's. Hollywood are just bunch of white supremacists. 

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