NHK really is trying to rebrand Japan

[DocumentaLy]

https://www.youtube.com/watch?v=n3GQXpbSQfY

 

I'm surprised that they would post a translated interview with cero. But then I thought about what they said earlier this year when they released their Daichi Miura commercial:

 

In anticipation of the upcoming 2020 Tokyo Olympics and Paralympics, NHK’s international station, NHK World, has decided to change its name to NHK World JAPAN. 

 

NHK says that this rebranding has come about as a means of showing the world the real Japan that it has not seen before, a “New Japan†so to speak.

[Tomie]

Ohhh

[witchcocktor]

'' the real Japan ''

 

What does that mean? Generally, in my country, people have this very idealistic view on how Japan is such an amazing developed country, but the reality is a bit different, isn't it? So I'm just wondering what this REAL JAPAN is, is it just more propaganda and fluff to distract from all the issues and scum that lies within?

[DocumentaLy]

'' the real Japan ''

 

What does that mean? Generally, in my country, people have this very idealistic view on how Japan is such an amazing developed country, but the reality is a bit different, isn't it? So I'm just wondering what this REAL JAPAN is, is it just more propaganda and fluff to distract from all the issues and scum that lies within?

 

Basically they're trying to get rid of the weird / kawaii narrative.

[Jotham]

Basically they're trying to get rid of the weird / kawaii narrative.

Thank goodness, those are good to have but are not the core of Japanese Entertainment Industry.