DocumentaLy 6,033 Posted August 22, 2018 Share Posted August 22, 2018 The event falls short of the 2017 ceremony, which had the previous record-low audience. For the second straight year, the MTV Video Music Awards drew its smallest audience ever. Monday's show drew 2.25 million viewers and a 1.1 rating among adults 18-49. Across eight Viacom-owned channels, it drew 4.87 million viewers and a 2.2 in the demo; both sets of numbers fall short of the 2017 VMAs, which set the previous low. The awards also aired on a ninth Viacom network, TV Land, for which numbers weren't immediately available. It is highly unlikely, however, that enough people tuned in there to push the VMAs past their 2017 on-air total of 5.36 million viewers and 2.6 rating in adults 18-49. The 2017 awards also aired opposite a huge Game of Thrones finale on HBO; the heaviest head-to-head competition on cable Monday was WWE Monday Night Raw on USA (1.1 in 18-49, 3.1 million viewers) and an NFL preseason game on ESPN (0.8, 2.66 million). The MTV-only airing is down 15 percent in viewers and 21 percent in adults 18-49 versus 2017. The simulcast is off about 9 percent in viewers and 15 percent in the demo. The VMAs suffered even steeper declines among MTV's core viewership of teens and young adults. In the 18-34 demo, the show's 1.2 rating fell by almost half — 47 percent, to be precise — from 2.2 a year ago. It declined by similar percentages in the 12-34 cohort. Camila Cabello won video of the year honors at the VMAs for "Havana," and Jennifer Lopez received the Video Vanguard Award. The show also featured a tribute — of sorts — to Aretha Franklin by Madonna. Source Link to comment Share on other sites More sharing options...
jonny 292 Posted August 22, 2018 Share Posted August 22, 2018 I don't care about MTV awards anymore, I cared back when Gaga/Katy/Beyonce/Rihanna where at their peak. It's boring now. Most pop girls just don't have the "IT" factor anymore, except Ariana and FFS they nominated that cash me outside girl for something. They lost me at that. Link to comment Share on other sites More sharing options...
BeTaS 3,372 Posted August 22, 2018 Share Posted August 22, 2018 Who watches MTV anymore? Also wtf is Madonna wearing Link to comment Share on other sites More sharing options...
t a e c h u u 92 Posted August 22, 2018 Share Posted August 22, 2018 Haven't seen that in forever tbh Link to comment Share on other sites More sharing options...
Map_Linh 1,659 Posted August 22, 2018 Share Posted August 22, 2018 It was bad that they aired on the same night as the Game of Thrones finale last year, oof Link to comment Share on other sites More sharing options...
Sully 4,318 Posted August 22, 2018 Share Posted August 22, 2018 I haven't watched MTV in years since my cable service got rid of all the Viacom owed channels and MTV.com wouldn't let you watch full episodes of their shows if you were accessing using my cable service. Link to comment Share on other sites More sharing options...
SeeYaWithYou 4,415 Posted August 22, 2018 Share Posted August 22, 2018 They deserved it Link to comment Share on other sites More sharing options...
versace 9,204 Posted August 22, 2018 Share Posted August 22, 2018 HA thats what they get for giving that racist hack all the top prizes.. LIKE WHAT IS HER IMPACT??? EVEN JESSIE J HAD A LOT MORE TALENT AND MORE HITS Link to comment Share on other sites More sharing options...
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