PV Avex Promotes Its New Acts by Having Them Cover Their Old Acts

[DocumentaLy]

 

 

 

 

More info: http://aramajapan.com/news/newrelease/avex-promotes-its-new-acts-by-having-them-cover-their-old-acts/90620/

 

I guess this is what you do when nostalgia sells more than your new acts.

 

The TRF and hitomi songs are two of my faves by those acts.

 

 

 

 

 

And of course, they're TK songs.

 

But this also begs the question: Why can't Japan move on from the 90s? I would go so far as to say that TK is bigger now than all of the new acts on this album combined. A sad state of affairs.

[mitsuhoney]

I honestly feel like there is something so peculiar about J-Pop, and it's the reason why it never gains the recognition it deserves. It always seems to be stuck in a certain time period, momentarily coming back to what's current only to fall back again. (Also, what the hell happened to FEMM? Not only did they seem to drop the manniqun act but man, did they fall off the face of the earth...)

[Sun☼Shine]

But this also begs the question: Why can't Japan move on from the 90s? I would go so far as to say that TK is bigger now than all of the new acts on this album combined. A sad state of affairs.

 

Because 90s kidz! Even though Japan was in a recession at the time, some of its most iconic globally known moments came during the 90s (and early 00s). Creatively, Japan as a whole was at its peak.

[DocumentaLy]

I honestly feel like there is something so peculiar about J-Pop, and it's the reason why it never gains the recognition it deserves. It always seems to be stuck in a certain time period, momentarily coming back to what's current only to fall back again. (Also, what the hell happened to FEMM? Not only did they seem to drop the manniqun act but man, did they fall off the face of the earth...)

 

FEMM is a non-act only foreigners check for. I wouldn't get your hopes up. Same for FAKY.

 

You have a point about looking back. Even the bands and singer-songwriters I listen to look back to sounds of the 70s, 80s, and 90s. But then again, if Japanese music went to something more current, like what is trending in the US, I wouldn't like it, since I don't care for current US trends.

 

 

Because 90s kidz! Even though Japan was in a recession at the time, some of its most iconic globally known moments came during the 90s (and early 00s). Creatively, Japan as a whole was at its peak.

 

There comes a time when you've exhausted an era and need to give it time to rest. Like someone on Arama noted, FEMM just covered "Candy Girl."

 

 

 

 

And now I'm reminded of the best cover of the song:

 

 

[partaymaker]

I honestly feel like there is something so peculiar about J-Pop, and it's the reason why it never gains the recognition it deserves. It always seems to be stuck in a certain time period, momentarily coming back to what's current only to fall back again. (Also, what the hell happened to FEMM? Not only did they seem to drop the manniqun act but man, did they fall off the face of the earth...)

 

Jpop is in a weird state rn. Feels like they are trying to find their thing, but refuse to grow in the process. Like they are scared to take a risk... Maybe, they are laying low until 2020 and slay us all? idk we will see. However, its really awesome that a lot of companies have lifted their international youtube ban and are putting their acts on Spotify so there is hope.

 

As for FEMM,I think they just released an EP? They were performing for a while before then.

[gudetama]

I'm used to cover albums, but the shot for shot pv remakes seem Gus Van Sant-level unnecessary. It is kinda interesting though. 

 

 

 

 

 

More info: http://aramajapan.com/news/newrelease/avex-promotes-its-new-acts-by-having-them-cover-their-old-acts/90620/

 

I guess this is what you do when nostalgia sells more than your new acts.

 

The TRF and hitomi songs are two of my faves by those acts.

 

 

 

 

 

And of course, they're TK songs.

 

But this also begs the question: Why can't Japan move on from the 90s? I would go so far as to say that TK is bigger now than all of the new acts on this album combined. A sad state of affairs.

 

Is it that sad though? TK is a legend and these are a bunch of nugu groups/soloists. Maybe sad for Avex but not jpop as a whole.

 

Society always gets nostalgic for the decade that came 20 years before. The next decade we'll be doing the same thing for early 2000s culture. 

[SeeYaWithYou]

I def think its a problem that they are so stuck in the past, but at the same time I'm not contributing to the solution since my first thought was "OMG I WANT THIS"

 

They did this for all their idol acts only a couple of years ago too. I think that was all TK songs too. They are just trying to make money however they can, because these acts are not picking up in popularity. 

 

 

Also, this is like the first cover anything Avex has ever released that doesn't have Samui Yoru Dakara. I swear they've released like 35 versions of that song. 

[DocumentaLy]

I'm used to cover albums, but the shot for shot pv remakes seem Gus Van Sant-level unnecessary. It is kinda interesting though. 

 

 

Is it that sad though? TK is a legend and these are a bunch of nugu groups/soloists. Maybe sad for Avex but not jpop as a whole.

 

Society always gets nostalgic for the decade that came 20 years before. The next decade we'll be doing the same thing for early 2000s culture. 

 

I love the videos. I think they're the most interesting thing out of this whole project.

 

The thing is though is that this nostalgia has gone on for way too long and it's always the same acts. It's been milked to death. I love TK, but if I watch FNS and see another lame globe cover featuring some random instead of Keiko or TRF performing I'm going to scream. And speaking of those shows, stop with the same damn countdowns of old songs reconfigured for whatever theme. I'd rather just see a year end special from the 90s than these repeats.

 

I don't remember last decade being so fixated on 80s music. Like there wasn't a city pop boom last decade due to all the focus on 80s music that didn't happen.

 

And maybe Avex should actually try promoting these acts and finding them good teams. FEMM and FAKY are more known internationally than in Japan because Avex does jack shit to promote them.

[DocumentaLy]

I def think its a problem that they are so stuck in the past, but at the same time I'm not contributing to the solution since my first thought was "OMG I WANT THIS"

 

They did this for all their idol acts only a couple of years ago too. I think that was all TK songs too. They are just trying to make money however they can, because these acts are not picking up in popularity. 

 

 

Also, this is like the first cover anything Avex has ever released that doesn't have Samui Yoru Dakara. I swear they've released like 35 versions of that song. 

 

I'm now reminded of

 

 

 

 

[SeeYaWithYou]

I'm now reminded of

 

 

 

 

Honestly Prizzmy has a couple of good covers. I genuinely love their BOY MEETS GIRL cover. And I like their CGC cover too

 

Also:

 

 

 

 

Idoling's Cover!!!

 

 

[mitsuhoney]

Jpop is in a weird state rn. Feels like they are trying to find their thing, but refuse to grow in the process. Like they are scared to take a risk... Maybe, they are laying low until 2020 and slay us all? idk we will see. However, its really awesome that a lot of companies have lifted their international youtube ban and are putting their acts on Spotify so there is hope.

 

As for FEMM,I think they just released an EP? They were performing for a while before then.

 

Yeah this is what I feel too. I am glad that the YouTube ban has been more relaxed (though Avex is still uploading annoying ~short versions~ of music videos) I don't know, I feel like FEMM was so good when they first started, now, they are just like really bad in my opinion. I can't get into any of their new stuff.

[Freakonomics]

But this also begs the question: Why can't Japan move on from the 90s? I would go so far as to say that TK is bigger now than all of the new acts on this album combined. A sad state of affairs.

 

I thought it was Avex's MO to rehash their old releases. I remember the countless Every Little Thing Eurobeat and Ayu trance remixes they churned out as well as milking TK's countless songs on some contrived best album. Their obsession with the 90s is because its what Japan remembers them for. 

 

If you asked the public if they recall them putting out a breakout artist in the past decade. You'd hear crickets chirping.

[DocumentaLy]

I thought it was Avex's MO to rehash their old releases. I remember the countless Every Little Thing Eurobeat and Ayu trance remixes they churned out as well as milking TK's countless songs on some contrived best album. Their obsession with the 90s is because its what Japan remembers them for. 

 

If you asked the public if they recall them putting out a breakout artist in the past decade. You'd hear crickets chirping.

 

But there came a point when those remix albums stopped. The TK best albums and the 90s nostalgia needs to stop already. It's been milked to death.

 

And yes, Avex sucks at pushing new acts.

[Sun☼Shine]

FEMM is a non-act only foreigners check for. I wouldn't get your hopes up. Same for FAKY.

 

You have a point about looking back. Even the bands and singer-songwriters I listen to look back to sounds of the 70s, 80s, and 90s. But then again, if Japanese music went to something more current, like what is trending in the US, I wouldn't like it, since I don't care for current US trends.

 

 

 

There comes a time when you've exhausted an era and need to give it time to rest. Like someone on Arama noted, FEMM just covered "Candy Girl."

 

 

 

 

And now I'm reminded of the best cover of the song:

 

 

 

I didn't know that FEMM covered "Candy Girl" before.

 

But the more I look at this, it seems to be an Avex problem. Yes, Japan as a whole a place in their heart for the 90s. But if we look at what's been topping the charts lately, there are things that aren't 90s related. Avex's heyday was the 90s and they seem to have lost their groove. So to get everyone's attention they're like: "Hey remember how much you liked this song? We did that!"