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[Discussion] Less vs more, big hit vs big3, what are the numbers really telling us?


ethereal

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i remember asking sometime last year how much more it would take for big hit to be considered a real competitor to the big 3. and at that time many people said big hit needed at least one more successful group and needed to branch into other industries to solidify themselves as "big company". at the time i was persuade to think that way too.

 

but now, sometime later, big hit actually has a yearly net profit larger than all three big 3 companies, and is projected to have a higher market value than them as well.

 

so my question is, does big hit really need more? they're able to record such numbers because they are a small scale company. and i've come to think completely taking over one market is more fruitful than branching out into so much other business. 

 

big hit's relaxed approach is proving quite fruitful. i hope they continue to succeed. 

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the problem with big 3 in regards to kpop at least is that they end up burying their groups. instead of riding out on say snsd and fx's future, they cut their promotions and put them towards RV

 

whereas bighit could've debuted a new group after run or bst promotions, they chose to ride the bts wave all the way

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less is better yes but there is no guarantee BTS will always bring in these numbers. 
Tbh i don't know what's going to happen in the future with how bighit is going to continue moving from here but i'm interested 
another bg will most likely not get the same hype as BTS but will have the upper hand of people watching out for them 

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Bighit's profits = BTS, BTS aint gonna last forever no matter how much we want them to, if they dont branch out, Bighit as a company will be a one hit wonder

Big hit need to be prepared to face revenue tumbles when BTS members start their enlistment.

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Bighit's profits = BTS, BTS aint gonna last forever no matter how much we want them to, if they dont branch out, Bighit as a company will be a one hit wonder 

i agree with this and i didn't mean big hit won't ever need other artists. it's just, they don't need 10 artists to be a top company.

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it's good for BTS, but for BigHit? maybe... if they are able to always support BTS as artists, even when they go solo and secure loyal fans that will buy things and go to tours, they will be ok, but as a company they will always seek profit, with new groups, new businesses and everything

Didn't bang pd's cousin game company bought a lot of shares from bighit? maybe they will be branching towards online games

You know what, where's bts world @ bighit, they said it will be out in the first semester and the last teaser was 3 months ago lol

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Bighit's profits = BTS, BTS aint gonna last forever no matter how much we want them to, if they dont branch out, Bighit as a company will be a one hit wonder 

^

 

They dont necessarily need other groups but they need to tap into succesful investments that are seperate from BTS to solidfy their place. Those investments could be another group.

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large profit = no company development/future planning

large revenue = sales volume

 

a small company can have bigger profit compared to a big company but they won't have bigger revenue (sales volume).

it's not really bad if a company have "low profit" when in the same time they are building a new HQ & 5 concert halls as their assets.

 

Big Hit can keep their way as long as they want but sadly like every other idol group, BTS will not be there forever. Also if they want to become a public company they have to make growth as company such as adding new rooster or side business to attract shareholder/investor.

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I thought I heard BH already had trainees that weren't public? Maybe that was a rumor but I would be surprised if they didn't. Given that BTS isn't a new group, with enlistment coming I'm sure BH has a plan for that period of time to remain stable/ grow.

 

Will this plan be as fruitful as BTS has been? Who can say.

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big 3 isnt about profit, but cultural weight. loen is bigger and more profitable than sm/yg/jyp yet it isnt a big three company because they don't have the cultural weight or influence of the big 3 despite having one of the most popular soloists in korea under their label, iu. there are lots of companies like this: nh media, b2m, glove, etc, all profitable companies with have extremely popular artists (im chang jung, davichi, park hyoshin, etc) yet the lack of cultural weight in the kpop sphere excludes them from 'the big 3'


 


in bts/big hit's case, there's no doubt that they're going to diversify after they go public (have they already?). diversifying is sustainable and gives them staying power. they diversify, create more successful products, buy successful products, get the clout that establishes them as a successful entertainment company, and that will put them more in the running for the 'big 3' bubble.


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I only have this ONE question , why are ppl sooooooooooooooooooo invested in these things . Like kpop is abt the perf and music why are ppl so overworked abt this issue .

 

also the BIG3 means ALOT to korea , they are THE FOUNDERS OF THE HALLYU WAVE .

yeah this might be good news to kpop stans but to the GENERAL public of korea , they think of the big3 they think of RAIN + PSY + BB + BOA + TVXQ + SNSD + GOD + SHINWA .

 

BIGHIT , is fucking phenomenal and those kids are sooooooo talented , but their CEO put sooo much faith in them unlike SM or JYP . Unlike the big3 , so that is plus .

 

Also YG is the perfect example , why BigHit can SURPASS THEM ALL ... they have the same starting point , a sucesfull group and the rest will be history for them .

 

just enjoy the moment cause korea doesn't really care that much .

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Less is good for BTS but not for Bighit.

 

Also market value? I wouldn't trust media play just like that. Not to mention the numbers for measuring a private company's market value is different from measuring a public company's one... so yeah... there's more factors that need to be analyzed. It would require more analysis than I have time for. For sure though they're earning tons. The true mettle of Bighit as a company will come over time. No doubt Bighit is doing well now... but there are just too many factors before you can say that they're the no. 1 company considering there are various measurements.

 

Also simplest to consider is this... If everyone in exo resigns tomorrow will sm survive? If all of twice resigns tomorrow will jyp survive? If all of bigbang resigns tomorrow, will yg survive? If all of bts resigns tomorrow, will bighit survive?

 

The answer to that is yes to all except for bighit.

 

How relevant is market value when considering that?

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Okay, I get people want small and In many aspects of business small is better and sometimes less risky. However, It's not always good for business. Sometimes It's important to branch out because products and things comes in waves much like the stock market their are huge waves and many business buy buy buy and push push before it crashes, and believe me IT WILL ALWAYS CRASH... for instance bitcoin (all though it's much more complex than this).

 

What BigHit is very focused on is making BTS a brand, the face their main source. What's great about it is, they are helping the company to eventual expansion, rather if it's more entertainment or etc. Which much like BIGBANG is to YG. The problem I'm concerned with is the huge popularity of BTS could hinder what they want to sell. Much like when a new group debuts under a company fast like CUBE. It could be harder to have an audience for that new brand, as many BTS fans are loyal to only BTS. Since they didn't debut the group sooner, perhaps that could be dangerous to Big Hit as a whole later, who knows.  

 

The thing Is BH's business model is meticulous and thought out well. In my opinion, it's the YG model before YG but also not 100% YG if you know what I mean lol.

 

I feel BigHit is going to hit some lows eventually, and that's normal for a business in general and definitely for a small one such a this. 

 

just my 3 cents 

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