[The Eclipse's Universes] EXO's Comeback Rumors Thread 2019

[Anki_tao]

According to their clues, the comeback concept most likely would be something similar to lotto, is definitely something relate to shooting, and they been bad boy, I just hope the mv director don't go too overboard with it like lotto mv, they looked super hot but that cockfight was too much, and they better included dance shoots, I can't forgive power director or whoever idea was to leave out the dance when is so good and gave the song more life.

Suho confirmed is this year so I wonder about the date sm literally don't care if the releases of their groups are just a week apart, sm other groups comeback is 23 nov, and 30 nov ( both on wednesday, I wonder if have something to do with mnet boyycoot, is just an odd date and they did the same to EXO), so the date could be any day in december lol probably a wednesday so 7,14 or 21 most likely the 14.

I think SM will start teasing the reoack by mid December and it wikk get released around the 3rd week?

 

Kinda odd. Because...like. Thats christmas and holiday time with christmas and holiday songs topping the charts. .. So yeah.. Kinda poor planning to release a song possibly about guns lol .

 

I think there is definitely going to be choreo...and the mv was filmed very quickly though.. 3 days!?

 

But since its shot in a school.. It cant be cgi like power so..dw!

[Anki_tao]

Hmm, so is the repackage in December or January?

 

And if it's about Love SHOTS? What does that specifically mean/translate to? The drinking game of Xiumin & Kyungsoo or something with a slightly deeper meaning? Lol

you shot me with your love..ddu ddu ddu ddu

[Anki_tao]

I'm happy but for sales point of view that is not really smart

Well i think we all know and expect that SM isnt smart *shrugs*

 

But yes i have fingers crossed for more promos TvT huhu i hope shows arent cancelled cause its gayos and award show season in december

[Anki_tao]

I am a little confused... Because i read the flight detail rumors and apparently exo will cb from taiwan to seoul soon... Then what is the hawaii trip for?

[Anki_tao]

probably a photobook I think chanyeol said something about a photobook and baekhyun said the reality was already done in 3 days, get ready for oksusu 10 minutes episodes lol, and if they release the photobook I wish they included a dvd but since sm is greedy we will get the dvd in 2020 like the happiness one that came two years after they shoot it, sm is surreal I can't believe they even treat that as a movie and show it at their theater in 2017 after it was shoot in 2015 and even show some clips in the love concert

 

You are right. I am also guessing its going to be for a photobook and DVD release.

 

SM... really sells EXO as their products huh.. i mean.. we been knew but i am getting so sick of it.

Edited November 21, 2018 by Anki_tao

[Anki_tao]

yeah true but since his enlistment date still isn't confirmed yet I'm still hoping for next year, one month between cbs is too short imo

They clearly said in their fansigns that the repackage will come by the end of the year. So yes. Its definitely in 2018.

[Anki_tao]

I hope it's this year cause Minseok is enlisting early 2019, and I think EXO-Ls would love to see him promote the song in music shows

I dont think anyone mentioned warly 2019 for Minseok? If he enlists by mid 2019 we might get another cbx cb

[Anki_tao]

Click here to view the Tweet

 

 

Chris Lee (Music Industry & Culture) — Since joining SM Entertainment’s A&R department in 2005, Chris Lee has played a visionary role in the evolution of Asia’s leading entertainment agency. He made a name for himself by developing SM’s peerless production system, which involves a global network of more than 900 hit songwriters (from legends like Teddy Riley to pop sensations like Bruno Mars). Lee’s efforts introduced the songcamp model to K-pop, setting a new precedent for the Asian music industry as a whole. Lee takes a similarly hands-on approach to nearly every facet of SM’s prodigious output, and fostering top global acts like EXO, Super Junior, Red Velvet, and NCT. As a member of SM Entertainment Group’s board of directors, Lee is actively involved in formulating fresh corporate development strategies and directions.

 

https://schedule.sxsw.com/2019/events/PP101821?_ga=2.28884281.446024803.1543411951-950033508.1543411951

 

He is going to give some talk in March 2019

 

Oof so he is the one responsible for the shitty promo strategy?? hmm

 

Apparently SM entertainment have relaunched and are hiring for their USA office

 

https://jobkoreausa.com/work/employ_detail.html?no=20447

 

 

Speaking of which, I found something interesting for you all to read!

 

 

 

SM’s global strategy of outsourcing has nonetheless evolved through trial and error, with a stiff learning curve that was elevated by the Korean ethos of speeding up the process by skipping some of the essential learning stages. By hook or by crook, SM was eventually able to expand their international business network, thanks in large part to the Swedish music producer Pelle Lidell, who runs a music camp for the European and North American popular music industry. SM first connected with Lidell at the global music conference MIDEM, through an Australian music entrepreneur named Hayden Bell, who wrote “I Spy†for SM’s leading singer BoA.

According to Chris Lee, Lidell helped SM establish the music camp Fantasia (Fantastic Asia), which spawned several songs for SM: Fantasia Camp continued for four days and three nights without rest. Lidell invited SM representatives and 21 composers and musicians to create 21 different songs exclusively for SM. As the producer, Lidell covered all the costs. Each team included one track writer [for percussion, instrumental, and recording], one top-line writer [for melody], and one lyricist. On the first night, each of the seven teams wrote one song, and then on the next night they switched around the teams and did it all over again. So by the end of the third night, SM had 21 new songs. It was simply amazing to witness the entire process of producing one song per night, which had been unimaginable in Korea.

SM is now boastful of their strategic partnership with Lidell, who has allowed them to complete their outsourcing network. However, simply globalizing or outsourcing music composition does not always guarantee success on the global scale, as JYP and YG have learned all too well. Japanese J-pop managers have thus far avoided outsourcing composition to global sources, since their domestic music market is huge enough to support an internal music production system. Therefore, the internal processes of finishing, mastering, and assembling a song are just as important as the outsourcing. Chris Lee carefully explained how Lee Soo-man controls the entire process of finishing:

For example, take the song “Twinkle,†the first song by TaeTiSeo (TTS), which came out in early 2012. . . . In that song, Lee Soo-man told me to change the lyric “easily visible†to “instantly visible.†He definitely wants to be involved in every little detail, including the lyrics, the instruments, the title, the melody, everything. He literally produces the whole song. His process is not the norm in our business, because he’s not happy to just outsource the music to some composers and then record the songs with the artists. For him, producing involves a meticulous step-by-step process of refining, changing, and finishing the song. Sometimes the end result is completely different from the original music score.

The secret of SM’s success, therefore, derives from this internal process of modifying the original creative work to make it more viral to the actual listeners, whoever and wherever they may be. This is not the same as merely copying universal trends in global popular music. Instead, SM acquires samples of universal musical content from Europe and the United States and then modifies them into a unique SM composition that is not yet globally universal, but has the potential to become the next global norm.

However, the internal modification process (or localization) requires a set of creative skills (i.e., tacit knowledge) that no one else at SM seems to have mastered yet, except for Lee Soo-man. Chris Lee considers this to be a serious problem:

For example, Yu Yeong-jin, Lee Soo-man’s composer, had to train for three years before he could learn how to satisfy Lee’s eyes and ears. The mass manufacturing of creativity presents a big problem. At SM, there’s only one person who can manage and coordinate music videos, costumes, television broadcasting, and everything else. Therefore, we need a second Lee Soo-man. Right now, we’re systematizing this process. Lee is actually having us write a manual for producing music. So now every department at SM has a manual that includes Lee’s production knowhow, CT (cultural technology), and creativity. The manuals let us bypass Lee in our tasks, so we’re no longer totally reliant on him. But he still often intervenes in the process. Hopefully, these teams represent the foundation of the mass manufacturing [of creativity]. We need geniuses, but we also need apprentices. Lee Soo-man is developing the apprentice system here.

From Manufacturing Creativity: Production, Performance, and Dissemination of K-pop by Gil-Sung Park

 

 

 

 

Interesting..

[Anki_tao]

This whole CB period is so weird. The boys started talking about the repack during the freaking Tempo 'promos'. Now it's been like 2 weeks since they ended and they haven't talked about the repack since then. They announced damn Vivace for pete's sake. What is truly going on.

 

 

Is that guy also the one to blame for this whack ass scheduling?

Also, is it possible to get the TL;DR version of that essay

i have no idea at all what is happening but yes its all Chris Lee and his team at fault watch me attend his conference to egg him out of his senses

[Anki_tao]

What exactly are they shooting in Hawaii for, a kokobop sequel?

 

Also unrelated, the other days I looked into the credits for their albums from kkb era onwards (ex'actsus isn't with me rn rip) and it's been the same crew of 5 handling their public relations and publicity for the past 2 years or even more I don't own other SM artist albums to compare, but if this team works mainly with only exo and not others for all these years, and yet their PR effort is still a hot mess sometimes then maybe they need some new blood. Even other teams that work closer to exo on a daily basis like artist mamagement & promotion (that includes their manager) have manpower change, these people need more hands on deck.

I think they are shooting for another photobook like Dear happiness.

Obviously SM wants maximum profit out of EXO before anyone enlists RIP

 

This money hog of a company is outdated in its schemes. And their song writing camps are backfiring at them. Because like stated in the above article, almost all their music is produced by musicians over the world attending the camps and pulling out 5 songs per day (A FACTORY) but is then retouched by creative directors in SM themselves to make them suitable for korean taste and innovative enough .....but they have only Lee Soo Man and Yoo Young Jin who are good enough to do that.

 

Their PR team is an absolute mess. They are f*ckin up their own fan market by not giving them content with delving too deep into their strategy of marketing their idols as untouchable gods such that there is no direct interaction bw them and fans.

New Kpop fans get bored easily and have tol many options to choose from nowadays. SM is relying too much on our loyalty.

 

Also..they NEED TO INVEST MORE MONEY INTO THEIR IDOLS. Look at the amount of BUDGET that goes into YG's MVs... And the amount of innovation that goea into teasing the other big artists in the market.

They NEED to do something like Pathcode 2.0 level..(they will never do it for exo because they hate them anyways lol) for whichever group they want success. It's high time.

 

 

I will say it a 100 times more.. They are being left behind... Somebody wake them up before its even more late.

Edited November 30, 2018 by Anki_tao

[Anki_tao]

 

 

They are here sistrens~

[Anki_tao]

Click here to view the Tweet

 

Hmmmmm...

[Anki_tao]

wait noooohhhhhhh not January 

but to think about it... they released Tempo logo in October 1st and comeback was a month later, so if the pattern is the same, we should get preorder info next week and Repack release is really January 5th.... 

But it means no Christmass release... maybe they will spare us at least a single like in 2014 :(

 

Lets see what it means

 

 

Omg I just realised its exactly 1 month since Tempo got released klajsl

LSM has kept such complete control on everything that now things are falling apart in his absence. He failed to groom a worthy successor and now its affecting the system he so diligently created over the decades.

 

yep. I think that explains a lot of things.

[Anki_tao]

SM wont start teasing so early would they? Thats almost two months. Are they planning to give another month of pre orders?

I dont know.. but they did make us wait 1 month for Tempo

[Anki_tao]

LISTEN. THE TEASERS scream LOW BUDGET AFAJKAAKAK WE LIVE LIKE THIS

[Anki_tao]

sm keep wasting opportunities to see if they can gain more profit but this could fail in the end.[/size]

IT IS Failing. They are falling behind the other companies. At this point they are going to become a merchandising corporation rather than an entertainment house.

[Anki_tao]

I feel like crying.... SM IF YOU HAVE GIVEN UP ON EXO JUST SAY IT YOU HAGS

 

 

Click here to view the Tweet

[Anki_tao]

But that group pic is literally a DMUMT recycle asdhfjb, they even have the SAME HAIR

 

 

Its like DMUMT BUT WITH WORSE ILL FITTED OUTFITS ...SO UNDERWHELMING RIP

[Anki_tao]

I just saw it, just after I wrote my essay on how sm is doing the least investment on everything, the irony, I can't said I'm surprise, but this is just beyond low effort, it seems they spend all the money on making logos and making merch

A white background and the basic font , and I complained about power let's hope this time the budget when to the mv, but I know I will be let down , sm is rushing everything for everyone I saw ntc fans complaining as well about their album packaging.

edit: After seeing some reactions on twitter I wonder about the sales, on top that is super soon and close to their main comeback the packaging is extra basic, fans being upset at sm, I don't know, sm just sucks, what even bother if they are going to be half hassed, most fans will happily buy everything but I don't expect amazing numbers.

TBH SM treats Repacks even worse than Main comebacks idk why we expected anything better or more high budgeted.

 

Havent we always got Polarising repack titles like Lotto and Power? But atleast the packaging and teasers of TPOM WERE so nice.

 

 

THIS IS JUST... UGLY.

 

 

Also WOW what is this now? Another cash grab

Click here to view the Tweet

Edited December 3, 2018 by Anki_tao

[Anki_tao]

Ok enough of this breakdown tbh lets wait for more teasers and hope for the best. SM dont do fuckery with us

And thank you God for another EXO Comeback atleast we will get good music regardless.

 

On the bright side... Atleast we dont have to painfully speculate about an ot8/ot9 cb this time )

Edited December 3, 2018 by Anki_tao

[Anki_tao]

I can't believe this alsdkfjgldjkfljgfg sm is really exceeding ALL my expectations of how much worse they can get

 

I can't even bring myself to be hyped over this it's only been 1 month since dmumt

 

the logo was gorgeous but the second picture kek

Honestly i have a lot of things to say but i cant say them in public RIP

 

Lets wait for more teasers.

Edited December 3, 2018 by Anki_tao

[Anki_tao]

rip indeed

 

 

hoping the mv teasers will come thru dlkfjgdfklg

 

3 days preorder

 

a cb in a little over a week

 

 

I fucking hate sm

The 3 day preorder thing is a mistranslation. They have a 10 day preorder period starting dec 3.

[Anki_tao]

SM has 3 mins to redeem themselves with some good teasers

[Anki_tao]

We got a FUCKING JUSTIN BIEBER TEASER INSTEAD LET ME CRY

[Anki_tao]

It’s taken from this cover of the Beatles, it’s intentionally minimalistic.

 

https://goo.gl/images/QQSk72

 

You shouldn’t be asking where the budget is. You should be asking why SM ripped off a poster from the most famous boy band in the world and copy and pasted it onto EXO.

Damn the Beatles had some lazy album packaging too fsjsbs