[The Eclipse's Universes] EXO's Comeback Rumors Thread 2019

[WenSuelRene]

This whole CB period is so weird. The boys started talking about the repack during the freaking Tempo 'promos'. Now it's been like 2 weeks since they ended and they haven't talked about the repack since then. They announced damn Vivace for pete's sake. What is truly going on. 

 

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Chris Lee (Music Industry & Culture) — Since joining SM Entertainment’s A&R department in 2005, Chris Lee has played a visionary role in the evolution of Asia’s leading entertainment agency. He made a name for himself by developing SM’s peerless production system, which involves a global network of more than 900 hit songwriters (from legends like Teddy Riley to pop sensations like Bruno Mars). Lee’s efforts introduced the songcamp model to K-pop, setting a new precedent for the Asian music industry as a whole. Lee takes a similarly hands-on approach to nearly every facet of SM’s prodigious output, and fostering top global acts like EXO, Super Junior, Red Velvet, and NCT. As a member of SM Entertainment Group’s board of directors, Lee is actively involved in formulating fresh corporate development strategies and directions.

 

https://schedule.sxsw.com/2019/events/PP101821?_ga=2.28884281.446024803.1543411951-950033508.1543411951

 

He is going to give some talk in March 2019

 

Oof so he is the one responsible for the shitty promo strategy?? hmm

 

Apparently SM entertainment have relaunched and are hiring for their USA office

 

https://jobkoreausa.com/work/employ_detail.html?no=20447

 

 

Speaking of which, I found something interesting for you all to read!

 

 

 

SM’s global strategy of outsourcing has nonetheless evolved through trial and error, with a stiff learning curve that was elevated by the Korean ethos of speeding up the process by skipping some of the essential learning stages. By hook or by crook, SM was eventually able to expand their international business network, thanks in large part to the Swedish music producer Pelle Lidell, who runs a music camp for the European and North American popular music industry. SM first connected with Lidell at the global music conference MIDEM, through an Australian music entrepreneur named Hayden Bell, who wrote “I Spy†for SM’s leading singer BoA.

According to Chris Lee, Lidell helped SM establish the music camp Fantasia (Fantastic Asia), which spawned several songs for SM: Fantasia Camp continued for four days and three nights without rest. Lidell invited SM representatives and 21 composers and musicians to create 21 different songs exclusively for SM. As the producer, Lidell covered all the costs. Each team included one track writer [for percussion, instrumental, and recording], one top-line writer [for melody], and one lyricist. On the first night, each of the seven teams wrote one song, and then on the next night they switched around the teams and did it all over again. So by the end of the third night, SM had 21 new songs. It was simply amazing to witness the entire process of producing one song per night, which had been unimaginable in Korea.

SM is now boastful of their strategic partnership with Lidell, who has allowed them to complete their outsourcing network. However, simply globalizing or outsourcing music composition does not always guarantee success on the global scale, as JYP and YG have learned all too well. Japanese J-pop managers have thus far avoided outsourcing composition to global sources, since their domestic music market is huge enough to support an internal music production system. Therefore, the internal processes of finishing, mastering, and assembling a song are just as important as the outsourcing. Chris Lee carefully explained how Lee Soo-man controls the entire process of finishing:

For example, take the song “Twinkle,†the first song by TaeTiSeo (TTS), which came out in early 2012. . . . In that song, Lee Soo-man told me to change the lyric “easily visible†to “instantly visible.†He definitely wants to be involved in every little detail, including the lyrics, the instruments, the title, the melody, everything. He literally produces the whole song. His process is not the norm in our business, because he’s not happy to just outsource the music to some composers and then record the songs with the artists. For him, producing involves a meticulous step-by-step process of refining, changing, and finishing the song. Sometimes the end result is completely different from the original music score.

The secret of SM’s success, therefore, derives from this internal process of modifying the original creative work to make it more viral to the actual listeners, whoever and wherever they may be. This is not the same as merely copying universal trends in global popular music. Instead, SM acquires samples of universal musical content from Europe and the United States and then modifies them into a unique SM composition that is not yet globally universal, but has the potential to become the next global norm.

However, the internal modification process (or localization) requires a set of creative skills (i.e., tacit knowledge) that no one else at SM seems to have mastered yet, except for Lee Soo-man. Chris Lee considers this to be a serious problem:

For example, Yu Yeong-jin, Lee Soo-man’s composer, had to train for three years before he could learn how to satisfy Lee’s eyes and ears. The mass manufacturing of creativity presents a big problem. At SM, there’s only one person who can manage and coordinate music videos, costumes, television broadcasting, and everything else. Therefore, we need a second Lee Soo-man. Right now, we’re systematizing this process. Lee is actually having us write a manual for producing music. So now every department at SM has a manual that includes Lee’s production knowhow, CT (cultural technology), and creativity. The manuals let us bypass Lee in our tasks, so we’re no longer totally reliant on him. But he still often intervenes in the process. Hopefully, these teams represent the foundation of the mass manufacturing [of creativity]. We need geniuses, but we also need apprentices. Lee Soo-man is developing the apprentice system here.

From Manufacturing Creativity: Production, Performance, and Dissemination of K-pop by Gil-Sung Park

 

 

 

 

Interesting..

 

Is that guy also the one to blame for this whack ass scheduling? 

Also, is it possible to get the TL;DR version of that essay

[WenSuelRene]

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Hmmmmm...

 

That would be weird if that was the release date when the boys said it was coming this month. But honestly, who knows at this point. The schedule is all over the place.  

[WenSuelRene]

They're already rushing out this repack after 'promoting' Tempo for a damn week, and the first thing we get after a semi recycled logo (which I still love cuz it looks like XOXO's and I'm XOXO trash lol) is a teaser pic that looks like a leftover from DMUMT  What the f*ck SM. 

 

At least they weren't cruel enough to release it on a Friday again 

[WenSuelRene]

Wait, so no teaser today?   I fiigured they'd tease a member everyday and then 2 MV teasers or something since we've got the perfect amount of days left.  What are they doing? 

[WenSuelRene]

Click here to view the Tweet

 

YASSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS

   

 

Are they releasing something in summer?

[WenSuelRene]

they are probably only working on music right now lol

 

I mean I know Chen is, I just hadn't heard anything about group activities so soon. 

 

I mean

 

 

 

 

YASSSSSSSSSSSSSSSSSSSSSSSSSS 

 

I see you posting all these songs, but have yet to post 2018's SOTY 

 

 

Chen better give us the anime into rock album that we deserve  

[WenSuelRene]

Ok so jongdae attended the evxq concert today and his hair were dark brown.. Apparently the album cover shpoting is already done. I hope he keeps long hair for his promos

 

Same; long haired Chen is best Chen 

[WenSuelRene]

I don't get the stupidity of SM releasing the versions of 2 different days, but whatever. I preordered them separately.  At least they made one good decision to release it on a Monday.

 

I hope we can get at least one rock song. Even if it's just Watch Out Korean version