"solo" promotions within group promotions, are bts' and loona's marketing tactics the future?

[ethereal]

isn't this such an effective promo tactic? like, everyone is getting their moments to shine without the the group being compromised, and without anyone getting completely looked over.

 

idk, i just feel like the whole idea of every member getting a solo with solo vids too is more innovative for this industry than some people give credit. too many groups go down the path of pushing one or two members super hard, but i think the true key to success is bringing the whole group up together. showing off everyone's strong suit in a different way while still keeping the group in the forefront. 

 

thoughts?

 

 

 

 

 

 

 

stream singularity

 

 

[alcyone]

The Taeyeon>SNSD days are over. All the members are relevant now.

[swiftswitchsurf]

I wouldn't say either of those groups started it. I think 2pm did.

 

But I will say they did do a good job of incorporating them into their promo cycle.

 

If anything, I think BTS just brought the idea of the whole mixtape/soundcloud/free music idea from the Rap/Hip Hop scene into their down period time to compliment their constant social media presence.

[plutto]

Wow, I never thought about BTS and Loona's concept being similar, but now that I think about it it makes sense

They just do it differently (Loona releases predebut solos for each members and BTS releases intros for each member every new release)

It's indeed a good marketing startegy 

[Vtzu]

BTS paving the way

 

Stream <33

[ethereal]

I wouldn't say either of those groups started it. I think 2pm did.

 

But I will say they did do a good job of incorporating them into their promo cycle.

 

If anything, I think BTS just brought the idea of the whole mixtape/soundcloud/free music idea from the Rap/Hip Hop scene into their down period time to compliment their constant social media presence.

here i specifically mean how on bts' wings album, every member had a solo song and how they have almost all gotten a solo intro song on an album up to know too. if 2pm has ever done anything like that i really didn't know, but even so i think loona and bts are the pioneers of not putting a group on hold for solo promos but actually incorporating solo things into their overall promotion as a group. 

[Usagi.]

I really like this different startegy

[noodlenoodle]

It's good, but I don't know that it's realistic for most companies unless they a) are already a well-known group where solos are guaranteed some level of financial success or b) the company can afford to put money into a well-produced, well-promoted solo and take the losses regardless of how well it does. Or some combination of the two -- they often go together. 

 

edit: also I don't know if Loona really counts as not putting the group on hold for solo promotions given that we've only had solo promotions and a few subunits... it's not exactly prioritizing solo over group but it's also not quite promoting as a group either. It's definitely an original promotion strategy few companies would be able to go through with!

[Daddy Marx]

I wouldn't say either of those groups started it. I think 2pm did.

 

But I will say they did do a good job of incorporating them into their promo cycle.

 

If anything, I think BTS just brought the idea of the whole mixtape/soundcloud/free music idea from the Rap/Hip Hop scene into their down period time to I compliment their constant social media presence.

The mixtape I wouldn't say are anything to do with the social media presence, but just because beneath it all, the BTS rapline are songwriters that want to show what they can do and express themselves in a way which they can't within the group of BTS

[swiftswitchsurf]

here i specifically mean how on bts' wings album, every member had a solo song and how they have almost all gotten a solo intro song on an album up to know too. if 2pm has ever done anything like that i really didn't know, but even so i think loona and bts are the pioneers of not putting a group on hold for solo promos but actually incorporating solo things into their overall promotion as a group. 

Yeah, that's what I mean.

 

I'm pretty sure 2pm did the exact same thing, but it was a one off and preceded the soundcloud era.

 

I suppose you can call them pioneers in that they've consolidated it specifically to focus on the group as a whole. And even more so if you narrow it down to k-pop groups.

 

But looseys have been a thing for well over a decade now in hiphop. Both American and Korean.

[pururin]

interesting observation, i didn't realize this was unusual

[swiftswitchsurf]

The mixtape I wouldn't say are anything to do with the social media presence, but just because beneath it all, the BTS rapline are songwriters that want to show what they can do and express themselves in a way which they can't within the group of BTS

I'm not specifically talking about the rapline mixtapes when I referred to mixtapes in my post.

 

I'm referring to the covers and the celebration songs.

[swiftswitchsurf]

Cause tons of idols have soundclouds AND essentially drop 'free songs.'

 

the only real difference between them and BTS/Loona is that those groups companies put money behind promoting them and consolidating them.

[Guest]

its definitely good to let every member shine. I wish all companies would do that because I have a lot of favs

[swiftswitchsurf]

Also don't get me wrong. I'm not downplaying the significance of what they're doing.

 

With BTS, I've been of the opinion that "It's not who does it first. It's who does it best."

[Cuntley]

T-LEGENDS did it too with What's My Name; each member got a solo version of the album with their own solo song. It's a rly nice way of promoting each individual member and I hope that more groups do it as well.

[cantnobody-]

imo loona and bts are just not comparable at all

 

bts is an already established and super popular group, they can do anything they want at this point bc fanbase is super dedicated and they're well known by korean gp. i'd say they have more in common with big bang - who also started releasing solos after getting successful than loona.

 

loona is completely different animal. if they hit it big at debut they may change the way groups are promoted from now on

[ethereal]

imo loona and bts are just not comparable at all

 

bts is an already established and super popular group, they can do anything they want at this point bc fanbase is super dedicated and they're well known by korean gp. i'd say they have more in common with big bang - who also started releasing solos after getting successful than loona.

 

loona is completely different animal. if they hit it big at debut they may change the way groups are promoted from now on

i mean, obviously the groups themselves are not on the same scale, but they're similar in terms of the solos being intertwined with group promos. like bts has their solos interspersed into group albums and loona's solo project is literally a marketing scheme to promo the whole group 

 

edit: also I don't know if Loona really counts as not putting the group on hold for solo promotions given that we've only had solo promotions and a few subunits... it's not exactly prioritizing solo over group but it's also not quite promoting as a group either. It's definitely an original promotion strategy few companies would be able to go through with!

i just consider loona's predebut project as a marketing scheme to promo the whole group. 

[TAE ZONE]

i like the strategy

 

it's always good to have a diversity of paths in my opinion

 

however, i don't see every group following this. tbh it's not easy because even if a company tries to promote everyone equally, the public and/or fanbase will decide whether they accept the group or prefer certain members

[BigToe]

I also like how they have a song in their albums that is focused on rapline and one focused on vocal line. It allows for more lines and for each group to venture into something different than group songs

This is for bts idk about loona

[remembering]

BB has had solos in album with group songs from the beginning.

 

https://en.m.wikipedia.org/wiki/Bigbang_Vol.1

 

Seungri had his solo song in Remember album.

 

Then each did their own individual activities either in variety, acting, or solo albums

[hwazriel]

These two groups invented this...? Huh. News to me.