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HYO: meaning of 'Sober' MV + collab with Taeyeon + SNSD plans


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Highlights from Hyoyeon's interview for Paper Mag http://www.papermag.com/dj-hyo-2562629361.html?rebelltitem=5#rebelltitem5

 

Can you describe the meaning behind the music video?

The music video is about liberating girls who feel trapped, and tired of the norm. I wanted to express that they can get out there, rebel against social norms and show everyone who they're really meant to be. 

 

 

So many different DJs dominate the EDM scene. Who are some of your all-time favorites? And which other DJs and vocalists would you love to collaborate with on your music in the future?

I love Martin Jensen and DJ Snake. Those are two of my favorites right now. I find Martin Garrix very good looking, too. [Laughs] For vocalists, I'd want to collaborate with my fellow Girls' Generation member, Taeyeon. Besides her, I'd definitely love to work with Justin Bieber, Camila Cabello and my all-time favorite, Britney Spears.

 

 

Last year, we saw the return of Girls' Generation with Holiday Night. Can you speak to anything that's coming up with the group in the future?

Girls' Generation never disbanded, so we can always come back when the time is right. It could be an 11th anniversary, a 12th anniversary project... we're currently focusing on our individual solo projects, but one day, sometime soon, we'll definitely come back to our fans. Together.

 

What inspired the decision to record "Sober" in Korean and English?

I strongly suggested to my company that I wanted to do an English version. My fans are all over the world, and I wanted to reach out to them in any way I can — and music is the best way to reach them. My native language isn't English, but I wanted to make sure that I understood everything I was communicating to my fans, so I took more time to really understand what I was expressing though the lyrics.

 

Do you have any advice for the girl groups coming up?

A lot of girl group trainees train for years, and once they debut, it's like a dream come true. But when they face reality, and see how hard the entertainment industry can be, they'll be hit with new types of obstacles that they wouldn't have imagined. I want to tell them to never lose faith and never lose sight of what your dream is. Just keep going through it, and just be strong.

 

Knowing what you know how about the music industry, and success in general, would you give your younger self any advice?

When I first debuted, there was no time to think for myself. My schedule was set, and everything was so busy — it was basically a whirlwind. I would tell little Hyo to keep reading a lot of books on top of her dancing and singing practice. She should never compromise herself or her goals for anything, and always stay centered in challenging situations.

 

What should we expect from DJ HYO in 2018?

"Sober" was a great start. I want to keep up the energy and get a few more songs out as well, and then go to festivals. I'd also like to do a tour, or at least visit other countries, so that I can share my music with the fans I love.

 

WE LOVE THIS HARD WORKING INSPIRATIONAL FEMINIST QUEEN WHO LOVES HER FANS

 

also this is the second time already she talks about a collab with Taeyeon, if only they acknowledged the existence of Up&Down

 

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The music video is about liberating girls who feel trapped, and tired of the norm. I wanted to express that they can get out there, rebel against social norms and show everyone who they're really meant to be. 

 

I strongly suggested to my company that I wanted to do an English version. My fans are all over the world, and I wanted to reach out to them in any way I can — and music is the best way to reach them. My native language isn't English, but I wanted to make sure that I understood everything I was communicating to my fans, so I took more time to really understand what I was expressing though the lyrics.

 

that's so nice of her deepstareplz.png

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Girls' Generation never disbanded, so we can always come back when the time is right. It could be an 11th anniversary, a 12th anniversary project... we're currently focusing on our individual solo projects, but one day, sometime soon, we'll definitely come back to our fans. Together.

 

rlytearpls.png rlytearpls.png

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Feels like Hyoyeon finally found her groove, she has a unique talent with DJing and willing to try lots of new stuff. That's an artist right there.

 

Also this

"Girls' Generation never disbanded, so we can always come back when the time is right. It could be an 11th anniversary, a 12th anniversary project... we're currently focusing on our individual solo projects, but one day, sometime soon, we'll definitely come back to our fans. Together"

 

Louder for everyone at the back.

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