I remember we talked about before SAI came out, that they had to adapt to the music scene in Vietnam by doing songs that has ballad element, so the audience can feel relatable to the group. I used to think that mindset was the right course for VPOP artists, so they can get approval from vietnamese. But I now take it back.
In my opinion, VPOP artists should do a lot more upbeat music and limit the ballad influence as much as possible. Sometimes you have to kind of force people to watch and listen to non-ballad music so they can get used to it if you know what I mean. Young artists like ERIK, Hoa Minzy and Duc Phuc are contributing to the ballad narrative to continue and that stops VPOP from getting away from it, and also be more diverse.
I get it, ballad has a special for vietnamese audience and will probably remain in the forseeable future. But we're not living in 2000 anymore, it's 2018 now and trendy music should be the main genre in Vietnam. That's why VPOP groups UNI5, LIME, LipB and Monstar should have gotten better reception than what they got now. In order to get more people into it, is just making more non-ballad songs, maybe more groups(I can even tolerate another Zer09 crap) and give an ass what people think.
A bit off-topic, but back to UNI5: They should go back to the C'mon, XHRX and KCTT style and stop caring what people think about them. SAI, the song we thought were going to get the viet audience to them are now been surpassed by Monstar's comeback already. 6thSense should not be afraid to let them go all out, just like what I mentioned about QPOP groups.
Kazakhstan are a much worse condition for QPOP to exist, being a conservative muslim country. Ninety One even got death threats from the people, just because they make the music and doing the fashion they like. And let's not talk about how the girl groups are having.
My point is Vietnam is in a better position to let upbeat and modern pop to thrive in than Kazakhstan, but many artists are scared to do something different. They should look at Son Tung M-TP for inspiration. All his upbeat songs has over 100 million views and his album sales are decent. VPOP groups should also begin making mini-albums.
I agree that there should be more popular non-ballads songs in the industry, but I don't agree that ballads are old school. Ballads are quite popular in other Asian countries as well, so it's not like Vietnam is alone in liking ballads. There is quite a diverse amount of music available to counter the ballad singers - just not enough people are giving them a listen, so you are right that the general public should be giving other types of music a chance. There is dance which is already quite popular, hip-hop, rap, alternative, etc.
Erik, Duc Phuc and Hoa Minzy have already established themselves as ballad singers. That's their specialty. Hoa Minzy tried an upbeat pop song, but that didn't seem to be as popular as her latest release. Erik is the only out of the 3 that I can see doing another upbeat song like Ghen, but I highly doubt he's going to influence the general population to change their music tastes. He seems to enjoy singing ballads. We have Toc Tien, Ho Ngoc Ha and Dong Nhi doing upbeat pop music from time to time, but people seem to not really discuss them because they are "older". They do ballads in-between but it's not all the time like Duc Phuc nor Hoa Minzy.
If you are discussing "pop" like Kpop, then yes, we have need to work on that for our groups because that is what sells for younger generation. I believe some of the solo singers have done or are doing Western influenced-pop music. Not on a major scale like Son Tung MTP of course.