[TRANS-ARTICLE] 180211 ‘Daebak YoonA waffles’, selling like hotcakes… ‘Why?’
The waffle machine that was brought by YoonA in the second season of JTBC’s program ‘Hyori’s Homestay’ was trending on hot searches right after the broadcast, and straight after, retail industry’s waffle related sales also increase as high as by 26,130%, continue breaking records.
In the recent episode of ‘Hyori’s Homestay 2’ aired, the waffle machine that is not a PPL (product placement) but is bought by YoonA for Hyori and the scenes of making waffles were wildly spread.
On the 10th, according to the data from sites like Market 11Street, Auction, Gmarket etc, the sales for the waffle machine that YoonA used, waffle mix flour and other waffle related items sold online all surged up high.
In the case for SK Planet 11Street, there were a lot of customers searching on the 11Street site with keywords such as ‘YoonA Waffle Machine’ or ‘Hyori’s Homestay Waffle Machine’. The sale for other similar items also see a huge increase as compared to last year.
From the day of the broadcast (4th Feb) to 8thFeb, ‘Waffle machine’ sales increased by 58 times as compared to the same period of last year.
The number of times ‘Waffle maker’ was searched has also increased explosively. From the 4th to the 8th of Feb, there were 36,697 searches, 127 times more than the 290 searches from same period last year.
On the other hand on the 5th of Feb, the 2nd day after the broadcast, ‘Waffle making’, ‘Waffle machine’ climbed up high on site 11Street’s popular searches, proving it to be a hot topic.
In the same period as compared to last year’s, the increase of sales for Gmarket’s waffle-related items are 4455% increase for waffle machines and 705% for waffle mix flour respectively.
A Gmarket official said: “The popularity probably grown because it is a special breakfast that one can prepared easily in this cold weather without having to go out or far. Because the said product became out of stock after the broadcast, so other similar items started to be hot selling too.”
In Auction, waffle machine related products also seen a significant increase in sales. Between 4thand 8th February, the increase in waffle machine sales actually reached 26130%, cookie/waffle-baking tray by 103% and baking flour mix by 98%.
It is especially so for ‘Vertical Waffle Machine’ produced by kitchen/home appliance brand Cuisinart which was used by YoonA. 10,800 units of this product were sold from the broadcast of the program to 9am of the 2nd day, and successfully become a hot topic product. It was sold out in a day and is currently out of stock. Right now it can only be preordered online, and shipped out by the end of March.
[TRANS-NETIZENS’ COMMENTS] 180211 ‘Hyori’s Homestay 2’ YoonA’s hidden cooking skills revealed… the menu is abalone porridge that is full of sincerity ♥
Note: I re-arrange the orders accordingly and update the upvotes/downvotes too as of 11 Feb 8.00pm KST
1. [+2934, -255] YoonA is such a darling
2. [+2632, -262] Really so pretty..
3. [+2420, -221] I heard that YoonA went to learn cooking while she is on break~~ She cooks well~~ And she is really pretty too~~
4. [+2176, -213] She is pretty and friendly, has good craftsmanship, really lovely ^^
5. [+1663, -193] Cooking has always been YoonA’s hobby. She started learning cooking since 3 years ago, and even been on a show together with chef Lee Hye Jung https://youtu.be/O3GbINtoRm4
6. [+882, -147] Not only is she pretty, but she is also knows how to cook and drive. Indeed the atmosphere is different from that of last season, really good.
7. [+800, -125] Don’t ever think of doing this hairstyle because it looks pretty, it is pretty because of her, because it’s her.
8. [+761, -117] Why is her hairstyle so cute ㅋㅋㅋ
9. [+696, -125] I hope people don’t compare YoonA and IU anymore.. Its good to see YoonA working hard. It is the best condition as a staff. She is good at cleaning, is cheerful and pretty, and she has the body ratio of a celebrity with just one look. We are able to see the side of her that even fans have never seen before through this show. And most importantly, she is an angel. ㅠㅠ She is so kind, really.
10. [+634, -106] There is nothing she can’t do ㅎㅎ
11. [+579, -123] That small face of hers is really so pretty
12. [+538, -88] There is nothing YoonA can’t do~~!! Pretty pretty~
13. [+497, -78] YoonA’s hairstyle is so cuteㅋㅋㅋ
14. [+480, -75] (Not translated by Stormbar at point of translation)
15. [+436, -73] Oo I’m looking forwardㅋㅋ
16. [+435, -77] Watch the original broadcast ❤ Very pretty YoonA. Hyori’s Homestay 2 hwaiting