I'm shocked by Zhou Dongyu. There was an article saying that her fans were the most likely to buy whatever she endorses. Since when did she get such a hardcore fanbase? I guess it's from all the varieties she's been in recently.
Actually, this list has nothing to do with how much they can actually sell the products
That's another list(s) from Alibaba not too long ago. YM came first in that list while ZDY fans are the ones who are willing to pay the most and NZ have both male and female buying evenly. I think there were 7 list of different measurements for luxury brand buying power but I'm too lazy to track back
** Found the english article on the selling power list summary
This list has to do more with how many endorsements and how high their endorsements values as well as trending and hot topic, etc... So the more and good endorsements they have, the more fans and non-fans talk about them, the higher they are in this list.
If that makes sense?
ZDY has good image in variety show, is good at acting and won big awards and very well connected and liked in the circle... It's hard to hate her... She also has the best offers when it comes to movies right now among the young actresses. Right now she has no limitation