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[Forbes] The American Music Awards Hit An All-Time Ratings LOW

Forbes AMA 2016 TBF ThrowBackFriday

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#1 FARRAH

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Posted 03 November 2017 - 04:24 PM

Sometimes, even the biggest and most beloved names in music aren’t powerful enough to bring people out and grab the attention of the masses. At this point, both Hillary Clinton and now the American Music Awards can acknowledge that fact from experience.

Last night’s American Music Awards were, unfortunately, not as popular as ABC and Dick Clark Productions hoped the party would be. Just 8.2 million people tuned in to watch celebs perform and accept their see-through trophies, which is the lowest figure the award ceremony has experienced in its four dozen years on the air. Apparently, that number was still enough to put the network above the competition, but it is not a good sign for the show, which was originally created as a ratings draw and has remained one in many of the years since.

The American Music Awards have never been nearly as prestigious as the Grammys, nor as controversial and exciting as a program like the MTV Video Music Awards, but there has always been room for more than just a few award ceremonies in the music world. In the past few years, many shows like the AMAs that have historically been able to collect millions upon millions of viewers have been faltering, as many decide to tune out and catch up on what they’re missing either the next day, or on social media. Many of the performances are available to watch at any point almost immediately after their air—either legally or otherwise—and any shocking, surprisingly or especially noteworthy moments immediately become trending topics on websites like Twitter and Facebook, where everybody can be in the know without having to actually watch.

 

Some award shows have accepted that this is the way younger crowds primarily consume and engage with programs like the VMAs, while others have tried to bring the numbers back to where they used to be by upping the star power. Sadly, while there were plenty of big-name artists at the American Music Awards this year—people like The Weeknd, Bruno Mars, Lady Gaga, Shawn Mendes and Ariana Grande with Nicki Minaj all took to the stage to promote new singles—the three-hour long program seemed to be somewhat lacking when it came to other stars. The A-listers didn’t seem to be there to present, and those that did fell flat when it came time to project the stale dialog onto a tired audience.

If the American Music Awards, as well as plenty of other musical award shows, are going to survive and continue to remain important moments every year, those behind the scenes are going to need to find ways to keep the masses interested and to get them to tune in, as opposed to holding back and only catching the highlights.

Spoiler




#2 WonderTwice

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Posted 03 November 2017 - 04:26 PM

BTS coming to save the ratings




#3 satoori

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Posted 03 November 2017 - 04:26 PM

I'm so proud of BTS

 

For Korean artist, this is good exposurerlytearpls.png




#4 car door guy

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Posted 03 November 2017 - 04:26 PM

Everyone I know live streams nowadays tbh so I don't know how that plays...

 

Also, "just 8.2M" uhm let's say I wouldn't say no to that exposure ohbi.png




#5 Chantage

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Posted 03 November 2017 - 04:26 PM (Edited by Chantage, 03 November 2017 - 04:28 PM.)

AMA's viewership >>>>> MAMA

 

you failed.

 

lmao




#6 redheart

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Posted 03 November 2017 - 04:26 PM

I see what you did there




#7 sugarplumfairy

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Posted 03 November 2017 - 04:27 PM (Edited by CosmicEnchantedUnicorn, 03 November 2017 - 04:28 PM.)

Why are we getting this article only AFTER Bts was confirmed to perform at the AMAs? unimpressed.png

 

Oh well, ARMYs can bring up the viewership ratings then. imhappyplz.png




#8 miachu

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Posted 03 November 2017 - 04:28 PM

If the American Music Awards, as well as plenty of other musical award shows, are going to survive and continue to remain important moments every year, those behind the scenes are going to need to find ways to keep the masses interested and to get them to tune in, as opposed to holding back and only catching the highlights.

 

BTS coming thru to save the day




#9 scoopula

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Posted 03 November 2017 - 04:28 PM

still more relevant than the mamas


#10 Zamo

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Posted 03 November 2017 - 04:29 PM

Still has more exposure than MAMA will ever have

WSoWnOw.gif




#11 bye.

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Posted 03 November 2017 - 04:29 PM

 

BTS coming to save the ratings

 




#12 ℓuMing

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Posted 03 November 2017 - 04:29 PM

I'm so proud of BTS

 

For Korean artist, this is good exposurehttps://onehallyu.com//public/style_emot...




#13 Astral

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Posted 03 November 2017 - 04:30 PM

Anticipate the sales and publicity gains after the AMAs for BTS ahmagahplz.png ahmagahplz.png




#14 blueberry.

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Posted 03 November 2017 - 04:30 PM (Edited by bunnygirl, 03 November 2017 - 04:31 PM.)

But anyone could tell abc needed bts and bts well ... i guess big hit probably got offered performance (not like bbmas) plus great networking opportunities.




#15 car door guy's mom

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Posted 03 November 2017 - 04:31 PM

You don’t have to worry because your faves won’t be there anyway


#16 Xinsa

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Posted 03 November 2017 - 04:31 PM

No worries, we will spike the ratings up. You give something you get something in return, thats how showbizz works


#17 church oppa's otter

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Posted 03 November 2017 - 04:31 PM

8M ppl will be watching BTS omg


#18 1 Billion

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Posted 03 November 2017 - 04:31 PM

I won't watch this year


#19 Gaudy

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Posted 03 November 2017 - 04:32 PM

Exo could never


#20 Elitsa

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Posted 03 November 2017 - 04:32 PM

excited for BTS ahmagahplz.png

 

Why are we getting this article only AFTER Bts was confirmed to perform at the AMAs? https://onehallyu.com//public/style_emot...

 

Oh well, ARMYs can bring up the viewership ratings then. https://onehallyu.com//public/style_emot...

the article is from last year....







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