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Is she Photoshopped? In France, they now have to tell you


chrystal

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Is she Photoshopped? In France, they now have to tell you

By Nalina Eggert

BBC News

http://www.bbc.com/news/world-europe-41443027

 

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It's no secret that images of models are often retouched to make their bodies look thinner or curvier in certain places, to lengthen their legs to mannequin-esque proportions, or to smooth out their skin and widen their eyes.

 

From Sunday, in France, any commercial image that has been digitally altered to make a model look thinner will have a cigarette-packet style warning on it.

 

"Photographie retouchée", it will say, which translates to "edited photograph".

 

Anyone flouting the new rule could be fined €37,500 (£33,000) or 30% of the cost of creating the ad.

 

The government is essentially trying to tackle persistent image-doctoring as a public health issue.

 

It's hoped the change will help tackle extreme thinness among models, and body image problems among those who aspire to shapes they cannot hope to live up to because they were faked on a computer programme.

 

"Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behaviour," Health Minister Marisol Touraine said.

 

Fatness 'despised'

 

France is not the first country to introduce these kinds of rules. Israel, for example, has already done so.

 

More in article http://www.bbc.com/news/world-europe-41443027

 

 

 

 

 

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What I like the most is that they have to put the warning prominently so it can't be missed. I also like the detail that they can go after a % of the cost in case some of the major brands decides they don't want the warning on their adds.

 

And if more countries pick it up it will also weed out photoshop photographers from the real photographers who know what they are doing.

 

I hope we get this in Denmark too.

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why are you talking in present tense? i doubt stretch marks are her body's biggest flaw rn

English is not my first language im sorry for that laugh.png  and i just used the stretch marks as an example. Anyway she learned to love herself despite the common insecurities that youth are experiencing ryt now, an icon. 

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fr??? you can PS a body like that???? dang :omg:

 

English is not my first language im sorry for that :lol:  and i just used the stretch marks as an example. Anyway she learned to love herself despite the common insecurities that youth are experiencing ryt now, an icon.

 

and that's why she killed herself???????
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I feel like advertisers will now just go and hire "perfect" models to begin with to bypass this rule. 

 

In France this will be coupled with an already excisting law, that models need documentation from their doctors that they are healthy. Don't really know enough about it to know if it is working as intended, but it does sound good on paper.

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