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BTS: Success is in their DNA


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Success Is In Their DNA

Get krazy about K-pop!

Sep 20, 2017 By: Adam Soybel

 
 

 

The rise of Korean acts on the charts, specifically K-pop (or Korean pop) bands, continues to fascinate the American audience, where U.S. airplay and larger media appearances for these kinds of artists is extremely limited. One of the names driving those bigger and better results is Big Hit’s BTS, a seven-member band formed in the capital of South Korea, Seoul. Last year, their album Wings stormed the top 30 on the Billboard 200 list, the highest-charting K-pop title to date. However, it’s their latest release, an EP titled Love Yourself: 承 'Her', that’s really exploding out of the gate. By Monday afternoon, the day it became available, eight of the nine tracks from the set (minus a skit of less than two minutes in length) were charting in the top 100 on iTunes, led by “DNA†(#4), opener “Serendipity†(#24) and “Best Of Me†(#37). By comparison, just one cut from their 2016 album was in the lower rungs of the top 100 upon its October release. At Spotify, seven of the nine songs have over a million plays to date, also led by “DNA†(2.06 million, #44 on the Global Top 50) and “Best†(1.43 million). BTS may really stand for Beyond The Scene, but we'd like to think that Boasting Those Sales/Streams could be a good new identity for them as well. (Images courtesy of Big Hit Entertainment / Instagram: @bts.bighitofficial)

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