tropicamong 24,752 Posted September 16, 2017 Share Posted September 16, 2017 Click here to view the Tweet Burberry Leverages the Power of K-Pop for Spring/Summer 2018 September 16, 2017 TFL image: Burberry In case you need solid proof that Korea – and its cultural exports – are worth betting on, look no further than LVMH Moët Hennessy Louis Vuitton, the parent company of Louis Vuitton, the world's most valuable luxury brand. The Paris-based conglomerate has had its eyes on the East for years, and thanks to its private equity arm, is banking on the influence that South Korea maintains in terms of culture not only within its own borders but in China and increasingly, in the West, as well. Within the past three years, LVMH – by way of L Catterton Asia (its private equity unit) – has taken significant stakes in three Korean entities: Gentle Monster, a budding young eyewear brand; CLIO Cosmetics; and last but not least, YG Entertainment, one of the nation’s leading K-pop management firms. Add to LVMH’s eagerness to invest in Korean companies the interest of the fashion industry – as a whole – in the country’s biggest stars. Chanel and Fendi – brands where Karl Lagerfeld is in creative control – continues to tap K-Pop stars to appear in its campaigns and sit in the front row of its runway shows. New York-based brand Alexander Wang, which is known for forward-thinking selection of musicians for ad campaigns and show soundtracks – has taken a particular liking to G-Dragon and CL, as have Jeremy Scott, Juun. J, and former Saint Laurent creative director Hedi Slimane, who notoriously gave longtime fan G-Dragon first dibs on his debut collection for Saint Laurent. Now, in the early days of London Fashion Week, Burberry wants in. The British brand, which showed its Spring/Summer 2018 collection on Saturday, invited Winner bandmates MINO and HOONY to London for the event. Not up on Winner? The boyband – which, along with G-Dragon’s BigBang, falls under the umbrella of YG – has seen major success thus far in 2017 after returning from a year-long hiatus. The group revamped after losing lead vocalist Nam Tae Hyun, and as Billboard recently put it, “has quickly picked up momentum as one of Korea's most promising boy bands between the four singles they released on ‘Our Twenty Four’ and ‘April’s Fate Number Four,’ which featured ‘Really Really’ and the ballad ‘Fool.’†“Though lineup changes often spell disaster for K-pop groups,†writes Billboard’s Tamar Herman, “the now-quartet has turned things around to revel and show a distinct musical style between the four songs, offering up a softer style than is typical under their label, YG Entertainment, which also houses BIGBANG and Blackpink.†And still yet, the group’s members have been making their marks in the fashion industry from the outset. In 2014, the group took home Style Icon Asia’s “New Icons†award, followed by the “Awesome K-Style†award in 2016. They have made waves with editorials in magazines, including InStyle, Elle, W, Nylon, Marie Claire, and GQ, thanks to their penchant for personal style; their looks often consist of brands ranging from established names like Gucci, Loewe, Louis Vuitton, and Saint Laurent to more street-inspired wares such as those from Gosha Rubchinskiy, Supreme, Off-White, and Alyx. MINO and HOONY’s welcoming into the Burberry fold appears to be yet another indication that Winner a group to be watching – both for their music and their celebrated sense of style – but also that Korea is increasingly the home of influence that fashion brands simply cannot afford to ignore. so proud of my boyssss they looking good Click here to view the Tweet Link to comment Share on other sites More sharing options...
HugeBoi Minos Wife 40,568 Posted September 16, 2017 Share Posted September 16, 2017 Wow they did their research, really nice article. Winner getting that praise and MinHoon making waves in London. SLAY Link to comment Share on other sites More sharing options...
Katness 3,925 Posted September 16, 2017 Share Posted September 16, 2017 They both look so good!!!!!! ....and Hoony hard at work making those fashion connections Link to comment Share on other sites More sharing options...
Nyai 4,059 Posted September 16, 2017 Share Posted September 16, 2017 Idk why but Hoonie reminds me of David Bowie with that oufit and that hair. Link to comment Share on other sites More sharing options...
amiaw 750 Posted September 16, 2017 Share Posted September 16, 2017 They look so awesome. I'm really loving Mino's sweater and brooch, and Hoon's haircut/darker eyebrow combination. (And there are only a few times where I think that Hoon looks better than Mino but he is slaying this Burberry/London aesthetic) Link to comment Share on other sites More sharing options...
yoonbread 1,140 Posted September 16, 2017 Share Posted September 16, 2017 Idk why but Hoonie reminds me of David Bowie with that oufit and that hair. https://www.instagram.com/p/BZGiZvSjQTc/?hl=en&taken-by=maetamong Lol he agrees with you. Link to comment Share on other sites More sharing options...
Nyai 4,059 Posted September 16, 2017 Share Posted September 16, 2017 https://www.instagram.com/p/BZGiZvSjQTc/?hl=en&taken-by=maetamong Lol he agrees with you. OH! I'm just gonna take it as if I for once got the reference right *o* Link to comment Share on other sites More sharing options...
Sleuth 3,403 Posted September 16, 2017 Share Posted September 16, 2017 Their clothes are one of the reasons why I search for Winner pics everyday lol Link to comment Share on other sites More sharing options...
wnr00 4,251 Posted September 16, 2017 Share Posted September 16, 2017 1. The Burberry IT BOYS 2. WINNER, one of Korea Most Promising Boyband. Tea. Link to comment Share on other sites More sharing options...
day traveler 3,033 Posted September 16, 2017 Share Posted September 16, 2017 These MinHoon stuffs is giving me life right now Link to comment Share on other sites More sharing options...
YGstan 3,051 Posted September 16, 2017 Share Posted September 16, 2017 Burberry Creative Director Get them endorsements boys. Burberry's new it boys. Link to comment Share on other sites More sharing options...
taehyuna 63 Posted September 16, 2017 Share Posted September 16, 2017 Look at these two it boys already wearing spring 2018 pieces Link to comment Share on other sites More sharing options...
juu 3,359 Posted September 16, 2017 Share Posted September 16, 2017 mino going for the grandpa look with the white hair and cardigan Link to comment Share on other sites More sharing options...
bb4 25,058 Posted September 16, 2017 Share Posted September 16, 2017 so proud of them Link to comment Share on other sites More sharing options...
HugeBoi Minos Wife 40,568 Posted September 17, 2017 Share Posted September 17, 2017 Burberry Creative Director Get them endorsements boys. Burberry's new it boys. Kings of networking! They took pics with so many influential people and all in one night. That's my boys!!! Link to comment Share on other sites More sharing options...
hoonywife 418 Posted September 17, 2017 Share Posted September 17, 2017 They look beautiful. Link to comment Share on other sites More sharing options...
reynavictoria 276 Posted September 17, 2017 Share Posted September 17, 2017 They look so good. Link to comment Share on other sites More sharing options...
bambina 798 Posted September 17, 2017 Share Posted September 17, 2017 Article on point. No lies detected. So happy for them. Link to comment Share on other sites More sharing options...
Yuuki 6,657 Posted September 17, 2017 Share Posted September 17, 2017 So happy for them Link to comment Share on other sites More sharing options...
nas election 941 Posted September 17, 2017 Share Posted September 17, 2017 They both look great and handsome at Burberry. I don't know how many times I've said it but they really areeeeee. Link to comment Share on other sites More sharing options...
TRBL.Mood 411 Posted September 17, 2017 Share Posted September 17, 2017 very well written article. Link to comment Share on other sites More sharing options...
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