ulric 30,261 Posted August 24, 2017 Share Posted August 24, 2017 MV Concepts That Red Velvet Has Made Uniquely Their Own Article: https://www.soompi.com/2017/08/23/mv-concepts-red-velvet-made-uniquely/ When it comes to concepts both musically and aesthetically, it’s hard to find a group that’s as diverse as Red Velvet. While many K-pop girl groups tend to draw a distinct line between being purely sexy or cute, Red Velvet has a dual concept: “Red†and “Velvet,†and depending on one’s interpretation, “Red Velvet†is a combination of both. Their “Red†side tends to show a brighter, more pop-inspired concept, while “Velvet†is their mysterious R&B persona. But you just never know what you’re going to get with Red Velvet because they’re neither sexy nor innocent, as their interview with Dazed reveals — and even when their music and MVs seem colorful and eclectic, their mysterious smiles or piercing eyes reveal something dark and intriguing. Here are some of their unique concepts: The Cheerleaders No other image could have represented their debut song “Happiness†more perfectly than the concept of cheerleaders. From the name itself, the song aims to bring joy and cheer to its listeners, bringing them inside the tropical world of Red Velvet, where beautiful flowers bloom and there is no sadness. The video might be considered their own version of “Alice in Wonderland,†as the girls invited us to forget our problems and just be happy! Femme Fatale For their second release, Red Velvet brought their own take to S.E.S.’s song, “Be Naturalâ€. After treating listeners with a fun, psychedelic, and trippy debut concept, the girls took a 360-degree turn and went all black with power suits and a more sleek look. The song was smoother and more mature, showing their “Velvet†side. It was like they debuted again as different girls, and it showed the public how serious they could be. The Vampires For “Automaticâ€, the girls showed more range to their singing and dancing. It was a fierce concept as well as an impressive one, because it showed that they could do both skills really well despite being rookies. This song clearly showed their “Velvet†concept loud and clear — they were mysterious and subtly sexy without even trying too hard. Sweet Yet Haunting After a couple of dark concepts, the girls came back with another track that made the world brighter: “Ice Cream Cakeâ€. It had all the elements of the cold dessert: pastel colors, cool vibe, and cute smiles. But their “brand†of ice cream was not your typical saccharine cookie-cutter goodness. They gave it a twist by incorporating a haunting “la la la la†sound in the beginning, which made the song even more interesting. Style wise this was their most diverse concept yet: they wore street pieces like caps and plaid tops, matching pastel sweaters, university cheerleader outfits, and statement shirts. Plus, who could forget their fur jackets that were literally lit! From the MV to their live performances, they wore practically everything you could find inside a millennial’s closet. The Marionette Dolls Fresh from the success of “Ice Cream Cakeâ€, the girls came back with another “Red†concept. This time, they were dressed as Marionette dolls in “Dumb Dumbâ€. This era was possibly their most solid concept yet; the styling was on point, the song and dance sequences were fresh, and the overall production value was astounding. While the song was exciting and very “pop,†they still retained parts of their “Velvet†selves with their streetwear, swag moves, and cool attitude. Dark and Dreamy In “One of these Nightsâ€, the “Velvet†came in full form as their next release was toned down into a more melancholic and meaningful song. One fan theory suggested that the song was written about the Sewol tragedy, since the video showed the girls in a boat while being surrounded by darkness. With haunting imagery, it’s one of those ballads where the girls were able to show their real talent: simple, no frills, no fancy dance moves, or costumes. If “Happiness†welcomed us into a secret world of a colorful tropics, “One of these Nights†took us to a place of deep, dark secrets and constellations. It was almost as if Red Velvet was looking into their reflections and dived deep into their minds and hearts. It’s absolutely beautiful. Mischievous Girls With “Russian Rouletteâ€, we saw a dynamic combination of their two personas. On the surface, the song is bright and peppy, but the video showed their emotionless, stoic faces as they tried to harm each other. They were threading on dark humor, a fresh concept that they hadn’t tried before. While they were still using elements of school girls, this time they were wearing gym/ P.E. clothes. Quirky Girls In “Rookieâ€, the girls revisited their “Alice in Wonderland†concept where they took us to a colorful world, which almost looked like “Charlie and the Chocolate Factoryâ€. While many netizens commented that this concept didn’t really stand out in comparison to their other songs, it was still coherent with their image overall. Summer Girls Looking at all of their concepts so far, it seems like there’s a pervading theme that goes beyond the group’s diverse images: through Red Velvet’s music and MVs, you can escape into a world where fantasy and imagination rule. It will be exciting to see what kind of concepts Irene, Joy, Wendy, Yeri, and Seulgi will serve next! DP_Kim is an English magazine writer and fashion fan whose goal in life is to wear heels and find the best OOTD locations while living in the farm outside of Jeonju, South Korea. Follow her Korean adventures here. cr. Soompi†@soompi Link to comment Share on other sites More sharing options...
Aquamaraqua 4,293 Posted August 24, 2017 Share Posted August 24, 2017 Vampires? Uh... Link to comment Share on other sites More sharing options...
kimchidiablo 6,189 Posted August 24, 2017 Share Posted August 24, 2017 Queen of concepts of this generation tbh Link to comment Share on other sites More sharing options...
Ddeona Oneul Bame 61,625 Posted August 24, 2017 Share Posted August 24, 2017 We love a Diverse Group~ Link to comment Share on other sites More sharing options...
she's the light 843 Posted August 24, 2017 Share Posted August 24, 2017 We love a Diverse Group~ Link to comment Share on other sites More sharing options...
chokemekjm 1,150 Posted August 24, 2017 Share Posted August 24, 2017 We love a versatile group! Link to comment Share on other sites More sharing options...
Somnia 983 Posted August 24, 2017 Share Posted August 24, 2017 Invented concepts Link to comment Share on other sites More sharing options...
DeeTee 1,719 Posted August 24, 2017 Share Posted August 24, 2017 We love a Diverse Group~ I never realized it but it looks like Irene's punching the screen in this GIF Link to comment Share on other sites More sharing options...
blue7kaoru 17,423 Posted August 24, 2017 Share Posted August 24, 2017 This just shows how varied their concepts and songs are. Link to comment Share on other sites More sharing options...
Vtzu 1,500 Posted August 24, 2017 Share Posted August 24, 2017 Lol, is this a joke? The cheerleader concept better than Twice when no one paid Happiness any attention and Cheer Up is song of the year? The bias towards SM, lol Link to comment Share on other sites More sharing options...
å…‰Hikariå…‰ 655 Posted August 24, 2017 Share Posted August 24, 2017 Lol, is this a joke? The cheerleader concept better than Twice when no one paid Happiness any attention and Cheer Up is song of the year? The bias towards SM, lol Its not that serious??? The article was for fun Link to comment Share on other sites More sharing options...
ulric 30,261 Posted August 24, 2017 Author Share Posted August 24, 2017 Its not that serious??? The article was for fun Exactly the point...getting worked up over a fun article is not good for your Happiness! Link to comment Share on other sites More sharing options...
Izara 15,657 Posted August 24, 2017 Share Posted August 24, 2017 After the successful of The Red Summer,I smell another comeback this year with The Velvet Winter (hint-their last RF stage)low key the hope...queen of concept! Link to comment Share on other sites More sharing options...
HotTea 2,955 Posted August 24, 2017 Share Posted August 24, 2017 Summer Girls is a old ass concept. Link to comment Share on other sites More sharing options...
seokii 3,424 Posted August 24, 2017 Share Posted August 24, 2017 Lol, is this a joke? The cheerleader concept better than Twice when no one paid Happiness any attention and Cheer Up is song of the year? The bias towards SM, lol SNSD did cheerleader concept wayyyy before Twice did. "Oh!" came out in 2010... Link to comment Share on other sites More sharing options...
Vtzu 1,500 Posted August 24, 2017 Share Posted August 24, 2017 SNSD did cheerleader concept wayyyy before Twice did. "Oh!" came out in 2010... Basically proving my point, it's not their concept Link to comment Share on other sites More sharing options...
seokii 3,424 Posted August 24, 2017 Share Posted August 24, 2017 Basically proving my point, it's not their concept right, but I'm just saying it's not a bias towards SM because they ignored SNSD lol. it's just a wacky article. Link to comment Share on other sites More sharing options...
ulric 30,261 Posted August 24, 2017 Author Share Posted August 24, 2017 Basically proving my point, it's not their concept The point of this article is: 'MV Concepts That Red Velvet Has Made Uniquely Their Own'...not 'The First Group to have a Cheerleader Concept'. Link to comment Share on other sites More sharing options...
mybratzlady 174 Posted August 24, 2017 Share Posted August 24, 2017 I interested and always love it when any groups have different concept and different sounds whenever they comeback no matter how much popularity and impact the group's get with their previous comeback. I love bcs it shows that the groups and their prod team is brave enough to challenge themselves with real risk, and the results in the end is not only they more or less will gain new fans but the most important is to improve anything of the group and the members and the prod team. Link to comment Share on other sites More sharing options...
WenSuelRene 5,626 Posted August 24, 2017 Share Posted August 24, 2017 Red Velvet is easily one of the stongest ggs of this generation. They're so amazingly verstatile. I believe they could easily pull off any concept. Link to comment Share on other sites More sharing options...
CheesyBaekon 272 Posted August 24, 2017 Share Posted August 24, 2017 The point of this article is: 'MV Concepts That Red Velvet Has Made Uniquely Their Own'...not 'The First Group to have a Cheerleader Concept'. obviously that user doesnt know how to use her/his brain Link to comment Share on other sites More sharing options...
atlkpopfan 2,451 Posted August 24, 2017 Share Posted August 24, 2017 Other than those light up jackets, none of those concepts are unique. Are they just considered unique because they are being done by RV? Their music on the other hand is more on the unique spectrum. Link to comment Share on other sites More sharing options...
Jeffrey Jung 19,680 Posted August 24, 2017 Share Posted August 24, 2017 Pretty sure cheerleader concepts aren't really unique i mean SNSD did it earlier with Oh how is that unique i mean if you meant cheerleader in the jungle then probably but cheerleader concept alone no Link to comment Share on other sites More sharing options...
ulric 30,261 Posted August 25, 2017 Author Share Posted August 25, 2017 Other than those light up jackets, none of those concepts are unique. Are they just considered unique because they are being done by RV? Their music on the other hand is more on the unique spectrum. Pretty sure cheerleader concepts aren't really unique i mean SNSD did it earlier with Oh how is that unique i mean if you meant cheerleader in the jungle then probably but cheerleader concept alone no Unique doesn't mean first or in this case the first to do the concept. The term 'Uniquely Their Own' has the meaning of Red Velvet putting their own unique spin to the concepts. Link to comment Share on other sites More sharing options...
atlkpopfan 2,451 Posted August 25, 2017 Share Posted August 25, 2017 Unique doesn't mean first or in this case the first to do the concept. The term 'Uniquely Their Own' has the meaning of Red Velvet putting their own unique spin to the concepts. I'm aware of what was meant. I just disagreed with it that's all. It's kinda hard to find anything that's truly unique\one of kind in any music industry. I just don't see what they did to make it there own. That's why I mentioned their music because at least that has it's own kinda quality that isn't overdone (and honestly I can only think of f(x) or early Miss A as having somewhat similar type of uniqueness musically) But they didn't really put a unique spin on the concepts they've done (if we're just talking about the costumes). It's the songs that made them standout more than anything else or perhaps their videos which initially were on the unique side (unique meaning not overdone not original\new) even if you didn't like them. P.S. I did think the light up jackets were pretty unique and a good example of them putting their own touch an outfit though. Link to comment Share on other sites More sharing options...
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