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How did BAP lose their fans?


Hyooga

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I remember being so into their music when Angel came out and Babyz were a pretty prominent fandom back then.

 

I was checking all their latest releases recently and the music quality is still there, they never lost members, their stage presence is still lit. Their lyrics still as poignant as ever.

 

What happened and why were they never able to regain momentum? 

 

Lawsuit is one thing, but Block B were able to recover and come back bigger.

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I remember being obsessed with BAP a couple months right before their lawsuit happened. And then while waiting for them, I just kind of drifted away from being an avid fan to a casual listener although my husband is still part of the group :hoplz:

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The lawsuit hiatus killed their momentum. Many new boy groups with a hip-hop sound were starting to come onto the scene - at that time, they lacked a strong enough identity that the hiatus lured fans away. TS made a lot of mistakes with them honestly. It's a real shame. 

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I don't think they had many in the first place. They had lost a lot of hype in which some of it was due to being Exo's rivals. They never had much pub. rec.  Looking at their wiki they had 5 album releases in 2012 and yet their fanbase... amgplz.png  

 

Block B, thanks to Zico, was/is actually popular among the Korean public unlike BAP. 

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The lawsuit hiatus killed their momentum. Many new boy groups with a hip-hop sound were starting to come onto the scene - at that time, they lacked a strong enough identity that the hiatus lured fans away. TS made a lot of mistakes with them honestly. It's a real shame.

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I remember being so into their music when Angel came out and Babyz were a pretty prominent fandom back then.

 

I was checking all their latest releases recently and the music quality is still there, they never lost members, their stage presence is still lit. Their lyrics still as poignant as ever.

 

What happened and why were they never able to regain momentum? 

 

Lawsuit is one thing, but Block B were able to recover and come back bigger.

Because Block B gained public recognition and everyone (Koreans) likes Zico's music

B.A.P, be honest, they didn't do well digitally until 1004. Then lawsuit happened

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I remember at one stage they were doing better (were even more popular) than EXO and people were pegging them as rivals of the new/next generation. But then the lawsuit happened, messed up their momentum and they faded into obscurity.

 

If that was ever true it's only because Bap debut at least 6 months before EXO and already had 2 or 3 comebacks.  Once wolf/growl happen, EXO exploded and this was way before Bap had the lawsuit. 

 

I think people are using the lawsuit thing too much as an excuse. It only put them on a year hiatus.  Their music quality was already declining by then.  By the time Bad Man comeback fans were already starting to lose interest.

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  • 3 weeks later...

I'm not sure that's a question anyone can definitively answer. Music is not a career where your hard work is always tied to results. 

 

Overall, I would say that BAP is a group that just failed to make it to the top. They were in a good position for a boy group before their hiatus, but there's no telling that they would have made it further than that, which is exactly what I would have said about BTS at that time. And it looks like their fans didn't stick around.  Their popularity wasn't big enough to get them through their controversies unscathed the way some of the biggest groups do. I would say they were in the same same position as BTS in 2014. BTS was in a stable position, selling around 100K per album, which is exactly what BAP was selling at the time. 

 

I think they got into that lawsuit in one of the worst possible times. There were so many strong groups, and BAP didn't manage to carve out their own space. Exo exploded so much in 2013. It was hard for anyone else to find their spot fandom-wise because there was just so much hype around them. Despite people saying that BAP was more famous in western countries, I think Exo was better off there too. They were making the Billboard 200 chart back in 2014, while BAP was just on the World Albums Chart. 

 

They might have had a chance if they had pierced through the Korean mainstream chart-wise, but they didn't manage to do that before their lawsuit either. Their digitals were definitely good for a boy group, but far from what an artist popular with the GP would be getting. On that front, Block B succeeded far more and became the "it" hiphop group pre-lawsuit. During the lawsuit, BTS broke through digitally with I Need U, and managed to follow up decently with Run. In 2015, iKon also debuted and captured the public's attention as a hiphop group. They had one of the most successful debuts digitally in the history of kpop.

 

And of course, starting in 2015, BTS captured a huge chunk of the international fandom. They also brought in huge numbers of new people into kpop, and the hype started shifting in their direction. Even BTS was ignored through 2015 though. In terms of boy groups, that year was pretty much about Exo, iKon, and Bigbang, at least in Korea. Nobody really bothered to write articles about them domestically. It wasn't until late 2016 that they started setting all these records internationally and started being acknowledged. 

 

And now that you have this showdown between Exo and BTS, Wanna One coming up as a dark horse this year, and a few other groups wielding considerable popularity in various places around the world (ex: Seventeen, Got7, KARD) it's probably even harder for anyone else to break through. There's a limit to how many artists the average fan can support. It kind of feels like the popular groups have carved out their niche of loyal fans, and anyone else is going to have to find support by tapping into new markets. Even Big3 groups like iKon and NCT are having a hard time. 

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