Hyooga 10,307 Posted June 5, 2017 Share Posted June 5, 2017 Why BTS are kings of social media With 14 million followers across Twitter, YouTube and Facebook, it’s no wonder the South Korean seven-piece beat Justin Bieber to a Billboard music award In an age when the charts have become an algorithmic spaghetti of streaming plays, radio and downloads, the purest way of measuring who is up and who is down in pop might be the Billboard Social 50, a sub-chart that measures reach across social networks. At the May 21 Billboard music awards, its output was reflected in the category top social artist. This included four of global pop’s usual suspects: Justin Bieber, Selena Gomez, Ariana Grande and Shawn Mendes. The winner, though, was none of the above. Instead, it was the group who have topped the Social 50 for 31 weeks in the past year: BTS. Yes, BTS, everyone’s favourite seven-boy Korean pop act. Yes, BTS, the most-retweeted artist on Twitter in 2016, with 6 million Twitter followers, 4 million YouTube subscribers and 4 million fans on Facebook. As Kim Nam-joon (aka Rap Monster) took to the stage to collect their award, the BTS fans, known as the Army (“adorable representative MCs for youthâ€), proved their point by tweeting the hashtag #BTSBBMAS more than 300 million times. BTS’s award reflects the increasingly outward-bound cultural power of South Korea. Their 2016 album Wings had the highest first-month sales in Korean history. In the US, it hit No 26, the best position ever for a K-pop album. The pop industry is a tightly controlled big-money game in South Korea. But BTS, which translates as Bulletproof Boy Scouts, and who are also known as Bangtan Boys, were the accidental product of a smaller independent record label, who spotted a market for a slightly more thoughtful tone within the exhaustingly energetic world of K-pop: the band have included songs about loneliness and gender politics. Their label was the first to embrace the messy, unvarnished nature of social media, allowing the band to reveal more of their real personalities. Plus, rather than taking the One Direction approach of having accounts for each member, BTS run only one group account on each platform, giving them cyclonic power with which to dominate the web. With seven members, they are petite in K-pop terms. Their rivals EXO have 12 members, split into two sub-groups. Their other rivals, the girlband TWICE, have nine members. Both appeared higher on Forbes’ Korea Power Celebrity list this year, but BTS’s Army has allowed them to break borders. The band also have looks on their side. At the Billboard music awards, band member Kim Seok-jin went viral as “third one from the left†when he was spotted in a red carpet photo by non K-pop fans. This was two years after he became “car door guy†at an Asian awards show simply for looking really good while getting out of a car. BTS have expanded their reach via two Japanese-language albums, but perhaps it is a sign of the rising Asian century that they are not setting their sights on Hollywood. While they have sold out arena shows in Chicago, Illinois, Newark, New Jersey, and Anaheim, California, this year, BTS have no plans to release any English-language output. http://gulfnews.com/life-style/music/why-bts-are-the-k-pop-kings-of-social-media-1.2038372 Link to comment Share on other sites More sharing options...
dux 3,142 Posted June 5, 2017 Share Posted June 5, 2017 With seven members, they are petite in K-pop terms. Their rivals EXO have 12 members, split into two sub-groups.so who's gonna break it to them Link to comment Share on other sites More sharing options...
UNTOLD minsoo 12,558 Posted June 5, 2017 Share Posted June 5, 2017 so who's gonna break it to them Link to comment Share on other sites More sharing options...
tafattsbarn 6,150 Posted June 5, 2017 Share Posted June 5, 2017 BTS have no plans to release any English-language output. A lil' bit louder for the people in the back Link to comment Share on other sites More sharing options...
â„“ucieâ„“â„“e 2,514 Posted June 5, 2017 Share Posted June 5, 2017 BBMAs was like weeks ago and BTS is still getting articles written about them, kings of staying relevant even when they won something irrelevant Link to comment Share on other sites More sharing options...
Vui 556 Posted June 5, 2017 Share Posted June 5, 2017 Ok Link to comment Share on other sites More sharing options...
1xWonderfulDaisy 1,596 Posted June 5, 2017 Share Posted June 5, 2017 Yes, BTS, everyone’s favourite seven-boy Korean pop act. Yes, BTS, the most-retweeted artist on Twitter in 2016, with 6 million Twitter followers, 4 million YouTube subscribers and 4 million fans on Facebook. As Kim Nam-joon (aka Rap Monster) took to the stage to collect their award, the BTS fans, known as the Army (“adorable representative MCs for youthâ€), proved their point by tweeting the hashtag #BTSBBMAS more than 300 million times. Bolded is probably the last tidbit ARMY wants to spread far and wide A pretty good piece otherwise even if they clearly got outdated info on some groups. Link to comment Share on other sites More sharing options...
SanaWanna 2,486 Posted June 5, 2017 Share Posted June 5, 2017 I don't feel the need of tagging Twice in just because of that tiny mention but that's just my opinion. Link to comment Share on other sites More sharing options...
PanWink Is Real 13,912 Posted June 5, 2017 Share Posted June 5, 2017 KingTan Link to comment Share on other sites More sharing options...
littlemaru 796 Posted June 5, 2017 Share Posted June 5, 2017 Kings of being on Middle Eastern news despite the whole region going into potential chaos because of "he-funds-terrorists-not-me!" Link to comment Share on other sites More sharing options...
calduson 216 Posted June 5, 2017 Share Posted June 5, 2017 In an age when the charts have become an algorithmic spaghetti of streaming plays, radio and downloads, the purest way of measuring who is up and who is down in pop might be the Billboard Social 50, a sub-chart that measures reach across social networks. Huh. I thought this was a useless Twitter award. Irrelevancy still bringing relevancy. Link to comment Share on other sites More sharing options...
Vick 4,283 Posted June 5, 2017 Share Posted June 5, 2017 so who's gonna break it to them Lmao This is the second article that does this Link to comment Share on other sites More sharing options...
Leerhiyel 1,546 Posted June 5, 2017 Share Posted June 5, 2017 I don't think tagging EXO would be good too. Unless you want to attract Faaj? Link to comment Share on other sites More sharing options...
momo's lamborghini 3,417 Posted June 5, 2017 Share Posted June 5, 2017 Why is twice tagged in it? Link to comment Share on other sites More sharing options...
SanaWanna 2,486 Posted June 5, 2017 Share Posted June 5, 2017 Why is twice tagged in it? Because of this. Their other rivals, the girlband TWICE, have nine members. http://gulfnews.com/life-style/music/why-bts-are-the-k-pop-kings-of-social-media-1.2038372 Link to comment Share on other sites More sharing options...
momo's lamborghini 3,417 Posted June 5, 2017 Share Posted June 5, 2017 Because of this. When twice became bts rivals lmao Link to comment Share on other sites More sharing options...
mysquishyKsoo 361 Posted June 5, 2017 Share Posted June 5, 2017 Why did u tag EXO? Link to comment Share on other sites More sharing options...
SanaWanna 2,486 Posted June 5, 2017 Share Posted June 5, 2017 When twice became bts rivals lmao They are a boy group wearing wigs. Let's that sink in Link to comment Share on other sites More sharing options...
Fizzi 1,219 Posted June 5, 2017 Share Posted June 5, 2017 Why did u tag EXO? They obviously want us to read this and then post something about EXO so they can drag us for being obsessed or whatever . Link to comment Share on other sites More sharing options...
Serendipity 11,102 Posted June 5, 2017 Share Posted June 5, 2017 An okay article. Didn't dig deep to uncover the question's answer, but has done the most basic research which is the bare minimum a journalist should do. Yeah. Things would be a lot different if their Twitter was divided into separate member accounts. I'm glad they're so group-oriented. Link to comment Share on other sites More sharing options...
littlemaru 796 Posted June 5, 2017 Share Posted June 5, 2017 Why did u tag EXO? I think because EXO was mentioned, like Twice. Link to comment Share on other sites More sharing options...
Ddeona Oneul Bame 61,625 Posted June 5, 2017 Share Posted June 5, 2017 Not sure why EXO and TWICE are tagged for being mentioned in one sentence~ Link to comment Share on other sites More sharing options...
Ddeona Oneul Bame 61,625 Posted June 5, 2017 Share Posted June 5, 2017 · Hidden by MadMadamMims, June 5, 2017 - user requested Hidden by MadMadamMims, June 5, 2017 - user requested DP~ Link to comment
XOX 320 Posted June 5, 2017 Share Posted June 5, 2017 I don't feel the need of tagging Twice in just because of that tiny mention but that's just my opinion. This. Link to comment Share on other sites More sharing options...
rhondasa 257 Posted June 5, 2017 Share Posted June 5, 2017 Dooood y u tagged my exo in dis maaan.....?? https://www.youtube.com/watch?v=RIRuiNf0GO4 Link to comment Share on other sites More sharing options...
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